And theybitter battle are making an appeal to authors. Lettinge proposed authors keeping a 100 of revenue from ebook sales. The idea is the lack of revenue would force both parties to get a deal done. Is amazonit responded with his own statement saying i spoke with Bloomberg Industries director paul sweeney to ron josey and i asked ron set the stage for us. It is one of a multiple partners at amazon and each partner is on a multiyear deal and it was up later. Here we are, and there is a bitter dispute. From my perspective, it is more amazon, i believe by taking a greater share of the dollars. Probably pricing ebooks. I look at amazon as focus on what consumers can do and machette is probably looking to protect interest. Paulth you at goal that, echo that, paul . Always been a low price. Clearly, amazon is under pressure. Especially the past couple of quarters and probably more pressure to look at is margins or lack there of. Focused amazon has been on growth and not necessarily profit margins. The pressure on the company has ratcheted up to look at cost across the board. This is one small area is that their media content cost can play a tougher role when it comes to negotiating with its partners. Who does it hurt the most . Or is it thee, authors . I would say the authors. Amazon is doing what they do to make sure they have the right selection for consumers. There are pretty populars arthurs on machette. To getrs may not be able those titles. It may be the biggest thing for authors and consumers. Are saying lets given the dollars back to publishers. I would say to the authors and consumers and from amazon perspective, media is important for the overall business. We project them to generate 90 billion dollars in revenue. One publisher is not going to change much to the overall Financial Wellbeing of amazon. It is all about selection for consumers and that is what they are going after. How much does it affect machettes bottom line . I think is a big deal for machette and other Publishing Industries looking closely. Clearly, when you take a look at the Book Publishing business, it is a tale of two cities. Ink on paper,l that a business is dying, down to 25 percent. However, the growth of ebook sales is up eightfold. Clearly, the future of Book Publishing is it ebook business. Withtte has to do business the amazons of the world but they need other publishers to really hold a hard line with amazon in terms of pricing and margins. Are we going to see more of disputes . Of content amazon had a similar dispute with time warner over movie distributions. Sure. Physical is sort of not growing at all as paul mentioned. It is a shift to digital. Every device will be connected and people are consuming on digital weather tablets or the font we saw. Absolutely. Ittribution as we have known over the past several years is changing and every single business is impacted. Amazon is a leader and every publisher needs to be on amazon and work with amazon and make sure consumers and get the content. And also the overall Media Business is not a disruptive. To answer your question, yes, we will see these negotiations going forward. Consumers are consuming more digital and that is not changing. Asif machette holds firm paul said they should, who will win in the end . Amazon is a giant. Amazon is a giant and they have the leverage given their 6 share of the ebook market. There has to be a compromise down the road. Machette is fighting the fight not only for itself but the industry overall because well have to see the other publishing houses followup with the deals of their own. They are really having to look as the machette amazon template for how this relationship is going to go for it. It critical deal not only for machette but in the industry overall. Ron josey and politics when he. Paul sweeney. What about the authors who are impacted, we have 2 of the most vocal critics next on the best of the west. Welcome back to the best of west. While the dispute rages on between amazon and machette, au thors are caught in the middle. Amazon recently offered machette all of the money. I spoke with authors on both sides. Andlf published author Douglas Preston, coauthor of the lost island. Doug wrote a letter that went viral. Asking, what did you think of amazons proposal to offer authors 100 of the profits . It seems like it is and offered to [indiscernible] it is not a serious offer. They are offering us a lot of , we are going to be getting a large amount of ebook income. I have an advance and it would not be fair for me to be getting the money when it should be going to the publisher, machette. Also the offer assumes that all motivated by money and we are motivated by readers. They are taking from our authors and taking away our audience from us. Youn response to the letter wrote, amazon actually had something to say. Saying he is rich and he can opt out. You do have a movie that is about to be made. How do you respond . I think it is ironic because the people were being crushed are the debut authors. If you are not a successful author, i already have an audience and they will find me. People will be crushed having their hopes are dashed. They are the ones are the ones struggling to find an audience. That is rather ironic for amazon to make that statement. Hugh, you are an author on the other side, where do you stand . The only books not available are the ones not out. All machette books are available on amazon. I am blacklisted because i publish and i find it very disingenuous will we call it a boy cow well call it a boycott. Know, it is hard to take echo play seriously it is hard to take the complaint seriously. What i would love to see is maybe machette counter and say we will take your offer but we will get hurt more because we earn more on ebook sales than amazon. Lets split it 50 50. And did the authors who do not need the money like douglas, hand it back to machette and taking some of amazons money. I amhe small authors who sure would love to have visit deal do not have the freedom to speak up because of their careers could be harmed. They would really benefit from this. They havet offered this a month or two ago. They offered a 50 50 split. I believe this is a generous offer. As atte have their authors shield and there is no way for amazon to negotiate. It is a pr nightmare. Amazon is saying, it is like a nasty divorce where the kids are getting hurt. Amazon is saying lets get the and to their aunts house where they are not safe and that will not hear of the squabble. The other thing that came out was that machette has not been negotiating with amazon. The dealhappier with they have now until that the force prices even higher. Thinksounds like you publishers are a big part of the problem. How do your response . This is insane that some of the authors are against amazon. We like amazon. What we are asking amazon and asf bezos is not to hurt us he uses us as leverage when negotiating with machette. They are free to duke it out. We do not know what the dispute is. All we are saying is do not hurt us. We are innocent thirdparty and wouldve helped amazon but, one of the largest corporate become one of the largest corporations in the world. Aom the time they were struggling start up company, i have personally written blogs and reviews and all kinds of ways i have helped amazon for no compensation at all and i am grateful to them for selling my book. Please, amazon, cant you respond resolve this without involving and hurting authors . Thats all we are asking. We are not against anybody or for machette but we want amazon to stop retaliating against authors who have nothing to do with this dispute. We consider ourselves to be amazons loyal business partners. Chris that is Douglas Preston and hugh howey. Uction forn an a bitcoin. What does he have planned for all of the Virtual Currency . He joins us next. Welcome back to best of west. Venture capitalist tim draper was the highest bidder off the auction of bitcoins. Draper beat out 44 other bidders for the bitcoin worth about 19 million at the time of auction and he said he will use it to grow his start up which enables store bitcoins on behalf of customers. I spoke with the trey burke and the founding i spoke with tim draper and asked why he bid so high. An Exciting Technology and can transform our entire economic system. Of time. A long period it was a long term purchase for me. I am very excited of what it can do and where governments are merging and they have a bad currencies. I am excited about what it can do for the u. S. A transfer is a lot cheaper than one using credit cards. I am exciting about what it can do about the speed of a money moving across all borders and around the world. It is really exciting and i think everyone should be trying it. Everybody should buy a bitcoin and see how it works. To u can buy it and go if you are an institution as set up an account and try spitting it. There is a Great Company called to buy that allows you it on any site. You can buy it on any site. It is exciting. What did you bid for . Worth 19 was million. We heard you paid more. I bid more than all of the other bidders. [laughter] ok, ok. That is the way it goes. There are so many people who can benefit from this. That ise is a company in argentina. Argentina loses the entire value of an argentinian peso every three or four years. Due to inflation. Company is solvent of that and another in africa that is doing the same kind of thing. In mexico, a lot of Interesting Companies that are really trying emergingorm the economies. We need it you mention one company, but do we need a more Big Companies like amazon, like starbucks to accept a bitcoins to enable it to survive as a currency . , through snapt card, you can go to amazon and buy things through amazon. It is already happening. There are Many Companies making it make it a press announcement, i have a notice of three or four since i hit the have decided they will also accept bitcoin. It is happening. It is a new ecosystem and very powerfully system that is not tied to the whims of a government. If you are not comfortable with your government, bitcoin is a great edge. In fact, i think any Institutional Investor that is a fiduciary needs to hold bitcoin. It is a possibility that this becomes the main currency of the world. Why dont we have a big National Exchange in the United States yet for bitcoin . There are. If these they take time. Om and there is. C an exchange and it is happening in real time. I encourage you to all go out and give it a shot. On the subject, some saying it is a publicity stunt and bitcoin is not that useful in developing companies. And on the other hand they meet the liquidity. What is the story . , it is an exciting time for people in governments that are not competing well for their citizens. This is a great opportunity for those citizens to go and do real commerce and more efficient real commerce. Savannah they could with their currencies. It is a great time for them. And i have noticed throughout the third world, people are using bitcoin very, very often and that is exciting for me and exciting for the bitcoin ecosystem and really exciting for those people in the thorough world who in the world world who are rising up. What are they using it to buy . Anything. They are using a bitcoins to make quick transfers. Pesosake an argentinian and convert to bitcoins because they have more faith. What do you think is the potential for an alternative currency, another alternative currency to replace bitcoin in the future . I think the bitcoin is the leader is there and will be for a long time because theres a real network effect. If people are trading bitcoin and buying things, it is going to be harder for another currency to come out. That was my conclusion in a u. S. Ng on with the marshal office. I was recently speaking with reid hoffman and he said a bitcoin is the number one trend on his own mind lately. He is thinking about it and you are thinking about it. You speak to so many Business Leaders across the country and for the people not on the bitcoin bandwagon, what is the biggest hesitation . What are they worried about . They have to try it. It is simple. You go and buy a bitcoin and then try to spend it and use snap card for it. It is not hard. And then they will say, this is not a bad. It is a more efficient and they using a credit card or dollars is tied toency that any government. It is very exciting times. It is a technology that i see coming up there really has an amazing future to it. I am very interested in , newcial Technology Financial technologies because i think the banking world and Investment Banking world and Venture Capital world will all be completely transformed in the next three or four years. Onei think the bitcoin is of the technologies that makes this very easy to happen. Through bitcoin, there are smart contracts. There are companies that are double ledgers. If i buy something from you, both of our sub letters get updated automatically. A Company Called sub ledge does that. No one keeps track of all of your shares electronically. To go throughve other iterations with lawyers and accounts anytime shares get moved. As transformative to finance as the internet was to information and communication. That was tim draper. Google, andy yahoo are out with the data with gender diversity showing men still dominate in silicon valley. You are watching the best of the west. Released. I spokearound 70 with julia of Kleiner Perkins and she focuses on executive leadership and said the tech sector needs more women. Here is the challenge. If you go to a study back in 2008, we realize and it has not changed and thatleave i think there are a couple of different trends to play. Youve got to start working. You have to have the economic independence to afford to deal with the issue of child care. Women will always struggle with the need to try to do it all. Are you working in an environment or at a company that is going to support you as you try to grow your career . Many of these topics are genderneutral. They apply to men as well as women. The numbers from facebook and google, are they not get enough . We all agree. Continue to have this debate and raise awareness. This is what strikes me. We have an incredible mentor in program. There still arent enough women. That is the ratio that we have to solve. That and keeping women in the workforce. Creatinge involved in and recruiting. Is there a situation where a woman doesnt fit . What women always want to do is make sure that they can have high impact in work where they can make a difference. For women, we need to continue to have mentoring programs. What is really important is we have to this debate at all levels. Whether you are a ceo or an entrylevel graduate, you are conscious of the decisions youre going to have to make along the journey so that you can stay in the workforce. Female is not purely a issue. This is also a male issue. We need men to support women on this issue. Advice for young women. I want to walk through some of it. Up for more demanding work. Find people who support you. Dont work part time. Career isthat your valuable. Lets talk through some of that. Thingse are some of the that i have dealt with in my journey dealing with women improve their careers. It is a really small number of women that i have placed in my career. You want to get the best people. I havee of these issues, observed that they hinder women and men. For example, working parttime. Everybody who works in a career is going to continue to have a sense of responsibility. Parttime diminishes your role. Another big issue in the Technology Sector is taking a long. Of time out of the workforce. Technology changes so frequently that it is very easy to become irrelevant or not have contemporary skills. My advice is to be aware. Stay doing what you are doing as long as possible. It is hard. It is hard to try to make things work. You are a mother and i am a mother. I think you can be as good of a parent. My husband is traveling this week. I have experience with like to be a single mom. When you say you should find a people who support you, my kid was screaming in the background of a conference call. Everybody thought it was cute, but it was important to have that support. The other thing i would say is find something that you love. Youre not going to keep working if you dont like what you do. Believerg be about being passionate about what you do and having a purpose in life. I completely agree with you. Matt lauer made headlines when he asked mary barra about this thing. Listen to that exchange. Mom with two kids. Say theyhat your kids will hold you accountable for one job and that is being a mom. Given the pressures of this job at general motors, can you do both well . I have a great team and we are on the right path and taking accountability. I have a wonderful family and a supportive husband and i am proud of my kids away they are supporting me in this. He got a lot of flack for asking that question. People said it wasnt fair. The answer helps me think about this issue. Are we unfair on women at the top . Im glad we are talking about this. I am proud of them for what they had to say. Her words resonated with me. I think it is possible to try to both. You have to have a really good support system around you. The comment about our women unfairly criticized, any leader in that position if they take that platform they are going to open themselves up to criticism. Through generations, Hillary Clinton gets could a size for her appearance. Christine lagarde talked about her wardrobe and the content of her speech. This is one of the most exceptional women in the world. I think that unfortunately the media highlights these women when they are actually making Good Business decisions. There is a book written about this. You have placed so many women at the top. A how much do they think about these things . How much do they worry about this kind of criticism . Less than you might imagine. For any of these Women Leaders i suspect they think about the Business Decisions first and foremost. When you areing held accountable for your gender rather than the impact of your Business Decisions. We show off a new look. We will find out about the new features of the ceo of the air and Running Company next on the best of bloomberg west. Has revamped its site. How exactly does taskrabbit work . A look at the daily life of one of their workers. Helmet on. Seat set. It is just another day at the office. Might do six to 12 deliveries on an average day. He is a professional errand runner. He earns his living doing chores for people who find him using a website called taskrabbit. It works like an online marketplace for odd jobs. Prices range from a few dollars to hundreds. It takes a cut of each transaction. Technology has ushered in a new era of sharing. You can rent out your car. You can rent a room in your house. If you need to rent a bicycle you can do that as well. For now only about 10 of taskrabbit workers make a living. The rest are part timers. Justin has been traveling hard. On average day he earns a few hundred bucks. Today he is picking up fancy juices and delivering cookies and eying a diaper bag for an expectant mother. I can do whatever i want. As long as i stay professional on the task i am free. I for more on taskrabbit, spoke with ceo leah busque i asked her about what is new. Working on itn for while. We launched this in london over the last six months. We saw huge growth in the u. S. Millionred 1. 25 new users. We just need to evolve our product to match the client demands. Is this an algorithm thing . Youn the new taskrabbit, know who you will work with and how much youll pay and when it is going to get done. It was a major investment in our matching algorithm. We have made pricing and payment super easy. Give us an overall idea of numbers. U. S. We have 30,000 taskers across the u. S. We are in 19 cities. Acquired 1. 25 new million users. In this evolution of the new product we will match client demand. We have talked about this over the years. How big can this business become . Is this a big future thing . Where are you on that . The majority of our tasks are happening in and around the home. We focus on Home Services. We have been the trusted leader in the Home Services category. On the new site, you can do. Oving help shop in delivering those categories make up the majority of the service. We have made it simpler than ever to get those things done. Goingm sure is tasks like to help buy some dinner clean your house. What is the most expensive or crazy task that has ever been on taskrabbit. As a new mama knowhow hardest to pull everything together sometimes. We had somebody land a birthday party. I thought that was so fabulous. With my upcoming birthday party, that is going to be the new thing to post. You founded this one night when you couldnt get dog food for your dog. Cold boston snowy evening in february of 2008. I was out of dog food in the head of a summit in my neighborhood they can help me with this. Amazon is reportedly launching a site earlier this year. How big of a threat is that . Love seeing these bigger institutions come in and help us validate the market. There is a need out here for these trusted Home Services. Having amazon even think about potentially coming in to play in this space is exciting. What are your plans for expansion . Our First International market was london. We will expand over the next year. We are excited about what is happening with the new taskrabbit. Amazon streaming television lands a big name in kids programming. We go inside the latest project from the creator of blues clues. Bloomberg west. Welcome back to the best of bloomberg west. I am emily chang. Newon is wrapping up rap offerings. That includes children shows. They have a second show called creative galaxy. Co she also created blues clues. Jon erlichman sat down with her and asked why she decided to release creative galaxy exclusively on amazon instead of cable. I have been a huge Amazon Consumer for a long time. It is really because of the head of amazon kids. Create aand vision to creativity curriculum and bring that to kids really fits well into what i wanted to do with the show. Clear, this is a show that is not dumbing things down. The First Episode you talk about pointillism. I am learning things about art through a show like this. On kids program in educational programming. I have a background in Child Development and formative research. We never done anything downs. We are exposed them to all of this expressive vocabulary. We are showing them the process of making crafts and how to solve problems with art. I am excited that we are showing the masters. You are showing picasso and van gogh. We are exposing kids as much as possible to an amazing art curriculum. Amazon has a process that they launch into original shows where they will pick up a pilot and show that to their viewers and get feedback and then make a final decision. What did you learn as part of that process . It was a huge focus group for me. We talk to kids and parents all the time. For me it was about listening and learning what the bigger audience once. I was sitting there forever while the pilot was up and recording what people were saying to make a better show. It was exciting and interesting and a little bit nerveracking. When my daughters are timesng cable, a lot of there is stuff they want to buy because they are seen advertising. In this case you are not really exposed to advertising. I find it interesting. Amazon is a big place that sells a lot of stuff. There is difference between the experience of time and watching divisional table. Kids can get what they want when they want it. What we have been able to do with amazon is inspire kids to go out and make things. Is music and everything really all around the idea and want kids to go out and be able to make something they might have the materials for in their kitchen. We want to get them to go out and make things. It is refreshing. We do talk a lot about Binge Viewing. When we talk about Binge Viewing we talk about with adult row grams. As a creator, what do you think about knowing that it is quite possible that kids going to be watching maybe three episodes a one time. We want to make sure that every show reaches our goals and that the kids are learning. We you tons of research to make sure that the goals are being met. What we love this age group is that they are getting something out of it. You can pick and choose. If you happen to be studying, we had a boy tell us he was learning about van gogh in his classroom. He wanted to watch the episode about van gogh. Which isick and choose great about having a library there. You might just be pickier about what it is you want to watch. We hope that everybody is watching all of them. That was the creator of creative galaxy. The keyrks are one of parts of disneys empire. Up next week introduce you to the Imagineering Team that brings all of the innovative ideas to life. Welcome back to the best of bloomberg west echo i am emily chang. When you think of disney you think of the theme parks. They are more important when a new resort opens in shanghai next year. To bring the park ideas to life, disney leans on a group of employees called imagineering. Mun went to headquarters to see what they have been working on. Elena you willis find a virtual room. When you think Virtual Reality you dont think disney. This is for the cool. This is the closest thing to the holiday. The show room. It models park and resort attractions before it breaks down. Atthey have actually looked preparation and placements. They want to move this cap it over there. We can pick those up in real time and move them in a digital kitchen. It was created by the imagineerings. Imagineering is a group of 1500 artists, architects, engineers and others who help bring the park ideas to life. Fantasyland expansion at Walt Disney World in orlando. 14 billion in revenue last year. That is one third of the companys total sales. Theme parks. 1 there are 46 resort hotels. In hundreds ofed attractions and experiences. The best way to show you how this works is place it on your head it well will take it for a spin. Sensors pick up your eye line and you can jump into a 3d version of the part. They can test out rides like the recently completed seven dwarfs mine train. What can you do now and terms of what you couldnt do before . We would have to make it out of foam. It now in this environment it is completely immersive. To buy theire able work on the faces of the dwarfs. You are seeing mapping. We take a flat 3d file and we animate the face and it is mapped to a protected form. Patentsis led to 100 including one for the swinging buckets. More opportunities have opened up for the imagineering. With pixarartnering and lucasfilm and marvel. That is the future of disney. Jon erlichman, our senior west coast correspondent. This does it for this edition of the best of bloomberg west. During thech us week. We will see you next week. That has turned into a jigsaw puzzle. Not anymore. This is the roto razor