Movies, tv shows and more. It hasd amazon says three times the power and performance of apple tv, roque who, googles forecast. President of vice amazon kindle, spoke at the event. What can you watch on fire tv . It has a ton of content. From amazon instant video, primates and video, hulu plus, watch espn, showtime, major league ace ball, nba, the disney youtube. Bloomberg tv, it is the easiest place to watch netflix. You can catch bloomberg west on there, of course. Escalates ao rivalry with netflix and other streaming services that are developing exclusive content. Question is, who will win the battle for your living room. Cory johnson and i spoke with brad stone about what fire tv really means for amazon. Amazon has actually been thinking about a set top boxes the end of 2011. It has been a long journey. The question was always, what are the big ideas going to be . How will it raise the bar on roque who, on apple tv. Watch james bond movie and by the watch. Maybe that is coming, but version one amazon does not have it. Apparently fire tv has better search capabilities. Listen to this commercial with gary ducey. Find kerry you see find gary busey. It seems so simple, but is a big deal or is it incremental as you said. To people really want to search . Gosometimes you have to through the keyboard off a bit to do it could we will see how well the technology works. You start to see all these companies coming together with the same kinds of stuff very at i am curious about the game thing. Do you get the sense that games as an afterthought . It is one of the ways they think they can distinguish this product. Afterwards does not have a great selection of games. Does not have the google place door. In typical amazon fashion, theyre creating their own theyy bill custodio build their own studio. Look, hardcore gamers want to play hardcore games. They dont want to play they want to play bio shock, not mine kraft. Gaming or it is on Something Like imdb, which is a place where you find everything about actors in the entertainment business these days. Jeff bezos made a big push on the idea when youre watching films or finding out who the actors to imdb, i dont know necessarily of people are using those services in a big way. Bezos wasnt there today. Would he think about that . They presented him these things every month. It wasnt even dave limp that handles all the events. It was cute larson. It was pete larson. It is not going to get the attention that the kindle fire and the candle you readers have gotten in terms of big promotional holiday time launchers. Closed about the Apple Ecosystem versus this android open ecosystem. How big a difference does that make. Definitely, take a player like netflix, for example. If youre using netflix on a device. Ke a roku if yourelimitations using netflix through apple. I think that is an interesting differentiator between apple tv and roku. On the content creators changing their focus from whatever they might have been trying to develop for cable into thinking about selling shows to people that will pay a lot of you saw that showtime is part of this announcement. I think it is really important for them, if they can work out the deals, hbo is not a part of this announcement today. Maybe theres something behind the scenes we dont know about varied to be on these different platforms, the content players do not want to make their cable friends angry, because they get paid a lot of money to put their content there. They also dont want to get left in the dust. People using these new devices in a big way, they want to make sure they have an app. You look at the battle for the living room and the different players, is it an equal Playing Field right now . Does somebody have the upper hand . Thehe upper hand is held by comcast and dreck tv. Americans watch more than five hours of the stuff per day. Customers arent really cutting the cord in huge numbers. Programmers still love to bundle their channels together and sell them. So it is still the oscars, ll baseball, foot wall and a time amazon or apple or google can write a huge check some of these services are nice addon. That set top box will be place on top of the big comcast settop box. If you ask what happened when Google Chrome cast launched, he said their sales continue to go up. That one of their advantage is as they have all these customer reviews of the settop boxes. The best reviews by far are those for the chrome cast. Are these new devices that people stood to hear what theyre all about. They like them, theyre not much. Oney chrome cast is 35 bucks. Consumer start to learn about these. It is a nobrainer that this market is growing. I want to know what it means for the quality of content, two. It is something of a golden age of tv where we have these great in numbers that we havent had before. You have house of cards and sopranos and the wire. You have kids stuff which some say is better than it has ever been. All of these things are happening at the same time. Does this mean more money is hollywood . Way into look at the second batch of pilots. They were so much better than the first batch. You have the shows like mozart in the jungle about the new york city symphony. It was really good. You couldnt say that about any of the other batch of shows. I think chris carter of the not of the minnesota vikings. You get these guys confused. Maybe not viewers quite yet, that was bloomberg businessweeks brad stone and her senior west coast correspondent, Jon Erlichman with cory johnson. Will soone xfiles be able to watch more from creator chris carter. , the after is next. The best ofack to bloomberg west. Im emily chang. Is creating original content, green lighting six new series. One of those shows is the after him cowritten and directed by chris carter, the creator of the xfiles. Jon erlichman and i asked him why he decided to comeback to do something for amazon. I had written something two years ago that i was excited about. To ring ittwo years to the screen. Amazon was the first person who read it and loved it. That is why i am in business. Did you shop it to the networks, cable, netflix . You give it to your agents and they put it out there. Amazon responded to it immediately. The process has been a lengthy one. Chris, its Jon Erlichman. Lets talk about this idea of having highlights. Amazon is in very public. They are saying theyre putting a few shows out there for people to watch. They are very public about the feedback. When youtor, at a time have players like netflix that are willing to do these very big deals, should we assume that the approach of amazon in picking shows is quite different than what netflix is doing . Yes. This is the first time i ever experienced this sort of gladiator approach, which is really putting it out to the audience. They give it a thumbs up or thumbs down. It is the wisdom of crowds. I like to approach. That should highlight while youre very much going down the amazon road, it is not the only road that you are on right now. Youre working with amc as well. What would you say is the primary difference between working with a player like amazon, and working with one of the very wellknown cable channels or broadcast networks that we know . Different atreally all. Different personnel, different players, but he approach it has always been the same. It is to do something original, something smart. That is really how i approach my job and how everyone else approaches it, too. How did binge watching, or the ability to binge watch, change how you write or direct a show . My First Experience doing it exactly like this, giving people the opportunity to binge watch. Im not sure if amazon is going to put the show out there in exactly a way that you can binge watch it. We havent really talked about for me it is yet the chance to also broadcast on a network. I am really looking forward to that for other reasons, including less restriction on what i can say and what i can show. Do think at all, when you are working on a storyline, do think about how people are viewing it . Does it change the nature of the storyline and the special effects, everything . No, it is the same approach. When i wasul choosing an aspect ratio for the size of the picture, that most people will be watching it on a smaller screen. I imagined the ipad, for example, as a place where people i watch my streaming content on one. For me, the images have to be great. No matter what the size of the picture and where people watch it very amazon has not given the public much information about their audience. I wonder if they have given more information to you. They have been at this original content think for a little bit of time. Not a lot of people can name a single amazon original show. They have not had nearly the success of a house of cards, or orange is a new black. How do you approach that . They are brandnew into the business. We are on the frontier here. I think their approach is really good. I dont know anything about the audience, but that is ok. My job is the same, to create great entertainment. Im happy to have a great patron like amazon. Chris, really quickly, i have to ask you and xfiles question. You said in the past that a movie may be in foxs hands. Will there be another xfiles movie . I dont know. I think everyone is game and everyone would love to do it. What is your favorite show on tv or streaming right now . That is a hard one. Theres so much great stuff third of course i love house of cards. I loved breaking bad. Vince gilligan worked on xfiles. I love it for that reason. Is a great show. I love mad men. Theres so much Gray Television right now. There has been for the last over a decade, starting with the sopranos. Material has been on cable and is now streaming. Do have a preference between the settop boxes out. There . No, just as long as anyone can get what i do. However together, if theres more opportunity, that is great for me. Chris carter, writer and director of the amazon original, after. Arianna huffington runs most one of the most successful websites in the world. Why would she encourage people to disconnect from their technology . The answers coming next on. Oomberg west yuriko youre watching the best of bloomberg west. I am emily chang. Arianna huffington came out with a new book called thrive, calling for a new metric for success outside of money and power. One of the things she suggest we do to thrive is disconnect from technology, from our devices, from time to time. It is possible to truly disconnect in a 24hour news cycle. Take a listen. Theres always somebody on. We have email policies. After hours, unless youre on the night shift of the weekend shift, youre not expected to answer a company email. If we need you, we will find you. That gives people the opportunity to really recharge. If you think of it, you dont pay people for their stamina, you pay them for the judgment. We have so many examples of impaired judgment when people are exhausted. Bill clinton is quoted in my book saying the worst mistakes i made are those i made when i was exhausted. The point is, we can all say that. I can say that about my life. I saw one headline about your book less leaning, more sleeping, obviously playing off of Sheryl Sandberg spoke, lean in. I know you and cheryl are good friends. Cheryl has given a wonderful endorsement of the book. Lean in is about me dealing with my own inner doubts, fears, especially fears of failure for women. And daring to dream big. Completely consistent with what im saying. We also need to lean back in order to recharge ourselves and the more effective and more productive and more creative. Especially here, in san francisco, in the valley. What is at a premium his creativity. Whenirst thing that goes we are burned out is our ability to be creative. That itbs famously said was after zen meditation that he could hear more subtle things. Led to his best ideas his best products after that. What is your philosophy . Can we have it all . First of all, you need to define for yourself what having it all means. That is different for each person. We need to stop just buying into cultural definitions about what successive, what have it what having it all means. We need to decide for yourself so really makes us happy. When it comes to continuing to build the Huffington Post, what do you want to do there and how do you plan to infuse the things that you have learned in this latest stage of your life . We are definitely making the changes i started describing in rules, emailapa policy, breathing exercise classes, etc. Also, we are growing globally. We are now at 95 million unique visitors and 45 around the world. Amazing. Our as we are growing at lunch and country to country, we Holding Third metric conferences, thriving conferences in each country and looking at where the stress points are and where the new waves of doing things in each country are. Isnt going viral one of the ultimate symbols of success for news article . It depends on the value of the news article. Not just how important it is, but in how entertaining it is. I think it is very important to that fire out he can become a fetish. That virality can become a fetish. Do think a bus feed and others it petition . Are they good or bad for media . I dont see other media entities as competition. Baryshnikov said i dont try to dance better than anyone else, i try to dance better than myself. A son interesting study by cisco that by 2017, the Media Business will either double or , because a new content site can come out of nowhere. What do you think of that . It is a very different environment. It is very hard at the moment to create a destination site. Most of the traffic in this new content sites comes through social, from people sharing it and passing it along. We launched in 2005. Ourwe still get a lot of material through social. Our homepage is very well trafficked as well. Now that aol is sort of evolving its business to more of an ad Services Business and not so much a content business, what does that mean for the Huffington Post . How much will it will continue to support the Huffington Post . Being acquired by aol has been great for both. It is been great for us because we are able to expand internationally. E come onto streaming network we can launch many new sections around these issues, of how we live our best lives. It has been great for aol because they have a really innovative Media Company that they own, that has been a leader. My interview with Huffington Post cofounder arianna huffington. Was facebooks acquisition of oculus a waste of money . We have a new guest to talk about it when we come back. Welcome back to the best of bloomberg west errico with facebooks 2 billion riches of oculus, it appears Mark Zuckerberg has plans to change our everyday experience. Some think the acquisition was not really worth it third i spoke about the deal with george zachary. Listen to what he has to say. Rift is the rift between 2 billion and something of value. We coined the term Virtual Reality in 1989. About this . He said his perspective is that it will not really change anything. All of us that worked together at bpl, we knew there were certain problems that were unsolved by commercial companies as well as the military. One of them had to do with the fact that the human brain has evolved for your eyes and ears to be correlated in motion. For example, motion sickness is when your ears are moving but your or your ears are picking up motion, but your eyes are not. It is simulator sickness we are issa tech motion but your ears are not. Your brain cannot make sense of what is going on. No one can figure out how to fix this. Youre saying our brain is not ready for Virtual Reality. It is ready for augmented reality. Theyre not really ready for this form of entertainment. Did Mark Zuckerberg byatt . I think he did note is buying, number one. Then he cut the currency of our stock value aside. The number three thought maybe they couldnt reinvigorate the gaming franchise. Reminders about geocities. Hows quite a phenomenon. It was supposed to transform yahoo into this next and portal. No one uses that word any longer. Geocities was an early social network. It was a pile website. It sounded exciting on the front, but it never materialized into a substantial business. I believe oculus will be the same for facebook. How do you see facebook evolving down the line . As toare some discussion why he is making always acquisitions rather than building innovation from within. Do you see facebook as an going tothing or is it fade . Believe anything in life is enduring. In terms of the endurance of Silicon Valley, i think facebook will be around for at least 10 years. Tell us more about the notion that Mark Zuckerberg in particular abuses stock is overvalued pages by stuff with because he can. Is that what youre saying . It is what i believe. When he stepped into the peak of a shared currency, like im thinking about individual stocks. In a bubble you have all stocks basically percolating up to their highs. When people get to that point, they start thinking day one use cash or do i want to use my stock . People are thinking they can user stock, because cash is still working is still worth something. 20 investing in now that you think is going to be the next big thing, if facebook is only going to be around for 10 more years. The truth is, i dont know what the next big thing will be after facebook. Almost every company ive ever invested in, when i met the founder, i had no preconceived notion that it was going to be big. After met the person, within 15 minutes i would say i have to invest in the first nine his idea. George zachary. Coming up, hbos taking on tech with its new series, Silicon Valley. We get our hands on an early copy and watch the show with insiders next on bloomberg west. Welcome back to the best of bloomberg west worried im emily chang. Hbos launching a new series this weekend on the tech boom called Silicon Valley. We watched the First Episode with some tech executives here in san francisco. Somecan look at what valley insiders think of the show. I needed to be thinking about apps, software, websites. This is Silicon Valley. That really is eric schmidt. If you want to live here, you have to deliver. I heard you. Jobs is a poser. He didnt even write code. Was the engineer who created the apple, right . I love this steve jobs thing, too. Is a whole lot better than a bravo show. A programmer would never wear a blue shirt. 200,000. 10 of your company. Can you imagine zuckerberg eight i would give you billion, ok 19. It is totally dead on for what the offers are. Urgency creates either an acquirer or if under. No one is interested until someone elses. When were sitting down with barack obama, i said we are the world a better place. Hierarchies elegant for maximum code the thing is, i think there are plenty of companies right now that make that claim. I think all of it gets a little awkward when that happens. I was thinking is this an exaggeration, but it is not very it what company did remind you of . Dotcom. Ry major. Co it makes you cringe. It is something that judd is brilliant at, the cringe. Kudos to mike judge. He mustve had an internship at google recently. The show held its big premiere in redwood city. Our Jon Erlichman was there. He caught up with the shows creator, mike judge and executive producer alec berg. Asked just how much the show will skewer tech giants and nerds in Silicon Valley. You did spend some time in the in Silicon Valley early part of you move into the business world. Can you describe that experience to us . Yes. Or 87,d appear late 80s as an engineer. Part of 88, i guess. It was not a great experience for me. I got a lot of comedy material out of it. For later, for movies Like Office Space and this tv show. I lived in East Palo Alto and briefly in sunnyvale. I worked in a couple of different places. If you are starting out now, though it Silicon Valley is now, do you think you would have a little bit longer . I could almost see myself maybe doing a start up kind of thing. As a different world now, it is easier to start smaller with less resources and less money. It is easier to get funded now than it was then. It is like a lower barrier to entry to do that kind of thing now. To do a lot of research for the show . The dispute to venture capitalists . What was the take away from that . What did you learn . This is one of the shows were the more research you do, the more you realize how much there is comedy wise to do with this area. We came in with certain ideas. Started asking questions about how that works, every time we talk to somebody, practically everything they say, you say oh my god, no so much funnier than what we have here that is a better story idea. You have said that if that happens, you might get into some of the bigger issues. August the, people talk about starting up a business and innovative writeups and all the money you can make. In the valley they talk about things like the income gap. The talk about women and their role in Silicon Valley. I sense there are other themes you may want to explore, potentially. A lot of things have come up since the start of shooting, basically. Stuff like the google buses. That is brandnew. There is just of material out there. Hopefully we do another one. Speaking of google, googles executive chairman eric schmidt has a cameo in a party scene. You did get feedback from him on how authentic that was. What did he tell you . I was very encouraging when he showed up to shoot and looked around and said i have been to this party. Was great affirmation for us. There are references in the show to steve jobs. Could have done the show without making references to specific people . Was an integral . Yes, i suppose. Has macs and pcs. And thereverywhere, are per 10 companies, too. We just kind of they coexist. It just seemed right. Silicon valley creator, mike judge and executive producer alec were with Jon Erlichman. Superheroes like iron man spiderman. We are talking to stan lee, the man behind Marvel Comics. Welcome back to the best of bloomberg west. Im emily chang. Marvels ninth film adaptation, captain america the Winter Soldier hits leaders this weekend. The avengers was the third highest grossing movie of alltime. Marvel superhero success and the people behind it is a cover story of this weeks bloomberg businessweek. Our senior west coast correspondent Jon Erlichman sat down with stanley, former president and chairman of marvel , and talked about the continuing success of films based on marvel characters. I remember when i was a kid, everybody wanted to see king kong. Everybody wanted to see frankenstein. People love things that are bigger than life. They did make that many until recently, when the producers discovered that the superheroes are just the most popular things ever with the public. Question is ask the there superhero fatigue . Take this year. We will see the amazing spiderman two, that will be followed by the third one in 2016 and a fourth one in 2018. Do you think a certain point moviegoers get spiderman fatigue . Lidded Something Like james bond. I dont know how long that has been going on. It is still a big event when a new james bond movie comes out. I think it will be the same thing with these marvel superheroes. Lets compare spiderman, which is released by sony, and xmen which is released by fox in movie theaters, to the many marvel films that are being distributed by disney now. The latest one being the new captain america movie. Some of the numbers at the box office would suggest that the marvel films under disney are bringing in even more Box Office Bucks than with some of the others. If that is the case, what does that tell you . It is like anything else. If you have a plethora of characters, if you have eight or 10 characters, some of them are going to be a little more popular than others. The amazing thing about these movies, everyone one of them seems to do well. Some may be bigger blockbusters and others, but there seems to be, at the moment, and insatiable demand for these type of movies. A lot of people are already pointing to the next avengers. Potentially, because of the global box office, the nature versus films can go now, possibly being the biggest film of all time. With that surprise you . Not at all. Hasarner bros. Obviously the d. C. Family of characters. It doesnt seem like they generated as much at the box office in recent years. To have any thoughts on that . I wish my friend bob kane were still with us. He is a fellow who created batman. Our always used to tease me about the fact that batman was a big deal on television and in movies. We at marvel had done nothing. I wish he was here now so i could return that teasing. A character should be somebody that the reader or viewer really cares about. Maybe at marvel we put a little finding theinto characteristics and the nature of our heroes. Maybe a little more effort than they have on the other side of the aisle. Youre not just making cameos in these many marvel movies, you pow. Been very busy at youre betting on the chinese market. He made a chinese superhero movie, the annihilator. What expectations do have for how that movie can do at the box office . Im hoping that the pow isator, which producing. It should be a worldwide movie and not just one for china. We are working on a latina superhero. Ra whichone called chak is doing very well in india. The annihilator is going to be a very big movie. It is a typical stanley type of superhero movie. There is such a demand for these bigger than life characters, that we feel that we are really doing the public a favor by giving them what they want. There is a lot of new technology out there. Facebook, company you know, but another Company Called oculus, which makes Virtual Reality to elegy. When you hear about the rise of things like Virtual Reality technology, what does that mean for the future of the comic book industry . The comic books as comic books may not remain as big as they had been, because person youll be able to get now you can get those comic book stores on your computer screen and many other places. But if you come up with the right project, with the red superhero and the right atmosphere and the right power and with a good story, it almost doesnt matter whether it is on screen, a, on a big 3d screen or in a comment the court in a novel, a good story is a good story. People have always wanted good stories. You are now 91 years old. Youre as busy as ever. Youre coming up with new characters. You are a tweeting machine. Youre on twitter. I think a lot of people would like to know, what do stanley eat for breakfast . I have had the same breakfast every morning for years. Withe granola with milk half a banana and blueberries and a cup of coffee, preceded by a glass of orange juice. Erlichman with Marvel Comics creator, stanley. Its phenols that is social, mobile and crown a crowd funded. Were are looking at so innovative wine tech next on bloomberg west. Welcome back, im emily chang in this is the best of bloomberg west. How can Technology Bring good wine to all . Makingabased startup is it accessible by crowd funding independent winemakers. Naked wine sold 10 million bottles of wine last year. Corey and i spoke with naked wines founder and ceo Rowan Gormley about how his business is uncorking online wine retailer. Take a listen. We are crowd funding winemakers. Right now, the crazy thing is that americans pay up to twice as much for the wine as europeans do. The winemakers are getting a tough deal. Is really tougher winemakers to make money. I was further winemaking is a hobby for rich people. There is the joke that making a small fortune is starting with a large one. Up tor members that they is there a particular winery or is there anything specific . Put up about 80 million a year, which we invest into 135 winemakers. The numbers are big, like you say, 10 million bottles. The business is only five years old. For the independent winemakers, how profitable can this be . Theyr profitable, because get to make some proper money this way. The flipside is that they can spend 52week see youre making wine, whereas right now, you spent 17 weeks he or making and 35 weeks selling, which is a bum deal. House is different from a wine club . Is exactly the same in that fedex comes and drop it off and drops off in the end. Customers can order what they like when they like it. Is not a club that you just get should stuff whenever whether you want it or not. There is also the marketing cost. Does a substantial cost in the wine business in america, which is widely understood. Dollars make a hundred per bottle of wine, the cost to make is not that great. A lot of the time it is marketing. Has hundred dollar bottle about 10 for your cabinet and 90 for is something you cant take home. Is a very similar principle to education. It doesnt cost anything like the kind of fees that are being charged. Also wonder why europe is so different . , we had someans. Uys from provence why is the cost difference of great . Because the laws in america are written to protect the distributor. The two important people of the winemaker and the wine drinker and theyre both getting screwed for the people making all the money of the guys in the middle, who frankly could be left out of the loop entirely. Founders naked wines and ceo Rowan Gormley with our johnson. That is for this edition of the best of bloomberg west heard you can catch us monday through friday at 1 p. M. And 6 p. M. Eastern. Well see you all next week. The following is a paid presentation for luminess air. 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