And jones at. Jobs bonanza. The 85 billion dollar aleshin in the room. Billiondollar elephant in the room. Brazil becomes the latest target in the global ambition plan. Now to our lead. Amazon pledging to create 100,000 new jobs in the u. S. Over the next 18 months. Similar announcements from tech heavyweights like alibaba and ibm. Amazon has been growing rapidly but could this announcement keep the company on the right side of Incoming Trump administration . Speaking wednesday at the news conference, the president elect emphasized the importance of job creation. Mr. Trump we are going to create jobs. I said i will be the greatest jobs producer that god every created and i mean that. I am going to work very hard on that. Spencer covers amazon and joins us from seattle. And with us for the hour as our. Uest host, now, first of all, do you t you, spencer, give us an idea of whether this is another p. R. Stunt or if there are concrete plans coming from amazon to and enact this . This is like amazon jeff bezos trick like a jedi mind trick. t worry about monopolies. Were going to create 100,000 jobs. This is what it is all about, being on trumps good side and not his bedside so that he can direct his twitter death ray at some other company. Lyn strong words. We know that jeff bezos had an awkward relationship with donald trump thus far. But what about the actual positions that they will create 100,000 jobs. Alexa seem to dominate the a. I. Space. Is it groceries, is it fashion . It is all of the about. You are right to hit on alexa. That is externally important to them. They want to be the voice activated interface in your your hotelur car, in room. That is going to be a huge part of that. Fashion and grocery are big pushes on ecommerce and also just their Overall Network of warehouses around the country, and their delivery infrastructure around the country. Lets not forget about their Cloud Computing division. That is going to be a big piece as well as their movie and video programming initiatives will be a big part as well. Thank you for joining us today. You can give us your idea, how do you digest yet more jobs coming from the tech giants . Do you feel it is a p. R. St unt . There is a little bit of hocuspocus going on in that they want to get the headlines associated with that number, 100,000. That sounds mindboggling especially when the other knobs have been lower, 800 jobs here or there. 100,000 sounds like a lot and in talk about their various initiatives, a. I. , drones, aws, which is a juggernaut. Most of the jobs they are creating are probably on the roadmap already. Their jobs in their warehouses, their jobs those are not necessarily the bulk of jobs are not coming from those higher tech initiatives. Butink it is smart p. R. Also a good strategy at the same time. Carolyn what about jobs in the United States . We have known before that offshore and has been the way to go. A key for labor and stronger talent pools in many ways. Is this the right time to be onshoring these jobs . Not on shoringre any warehouse jobs. You cannot offshore a warehouse job. That has to be here close to people. That is one thing that differentiates amazon from other operations is a need that infrastructure close to people. They need american workers. So, off shoring is not much of a threat from amazon as much as automation might be. But even with automation, they are using more robots, using more automation in warehouses and hiring thousands and thousands of people. So, i dont see off shoring is really an issue so much for amazon. Carolyn i think is an interesting element when there has been much concern about automation that will be the death of many jobs rather than International Trade or growth of other countries. Is automation going to be a job killer or actually can you have the two go hand in hand . Ethan amazon is doing a smart thing by showing that automation is not a job killer. Which i would agree with that. Is we havere saying automation. A lot of the lower skilled jobs are becoming more interesting work, and there is more is we he automation. A lot of the lower skilled of te things that technology is going to touch but they are creating jobs in other ways. They are creating jobs for higherlevel skills, like moving things around warehouses and things like that. And so, i think in the long run, automation will take out some jaws but it will create other opportunities, and amazon as a good example of how that works and how you can get on how to have that. Ahead of that. Youlyn is there any of from donald trump whether he will make it easier to hire for companies who say they will onboard 100,000 individuals . Spencer i do not know that donald trump has much of an issue on that, perhaps with the minimum wage thing, but amazon has been well above the threshold of that debate. And for them, the challenge hiring sufficient numbers of people has been more and improving economy and upward wage pressure. So, particular with their warehouse operation. They are high skilled and jobs,ed and tech that is a copy that can recruit people. Iit is an exciting place to work. People want to work for amazon. For the warehouses as the economy improves and people have Better Options and perhaps a better pay. Carolyn perhaps a bit of a p. R. Stunt needed there is to quality of worklife balance. Spencer, fantastic to have you on the shore. On the show. A developing story we are monitoring. Lyft lost 600 million last year after generating 700 in revenue. Even though the company lost have a billion dollars, among those are a big improvement from the previous year. In 2015 lyft lost twice as much as the revenue it brought in. The netflix playbook for winning over a foreign market. Businessweek travels to brazil to learn how the company went from bust to boom in five years. That is next. A reminder that all experts of episode of Bloomberg Technology are Live Streaming on twitter. 5 00 us out weekdays at p. M. In new york, 2 p. M. Here in san francisco. This is bloomberg. Caroline a story we are watching. Consumer class action. Claiming it has a monopoly on the market. They revived a case it was dismissed in lower court. A lawyer for the plaintiff says the millions of consumers should be able to recover most of from apple take store sales. Sticking with apple, it is looking to expand its music subscription service. Equity people familiar with the matter, the company has been speaking with the makers of original programming about buying rights to script tv show and potentially movies. It is seen as a bid to differentiate apple from spotify which has twice as many subscribers. Staying with ondemand streaming, netflix is of course the chief instructor in the space for tv, but it had to fend off rivals abroad. Check out my bloomberg at the moment on the terminal. You will be looking at the operating margin. Just at 4. 6 . Came off those lofty heights of 10 in 2014. Nose dived in 2011. See marketing spend build up and they have to splash the cash. Are we going to start to see that ticking higher continue . Plenty more expansion to come. The global ambitions of Reed Hastings is the focus of the latest edition of bloomberg businessweek. Media reporter lukas joins us with more from los angeles. When we areesting looking at these particular numbers and how they have seem blueprintt a going in brazil. It was from bus to boom. Ands netflixs strategy ever new market is to go there, figure out the problems on the ground and solve them gradually. They believe they can learn a lot more in the first 2448 hours operating than they can and preparing to go there. And the case of latin america and brazil, they went there in 2011, had a slow start for the first year or two, admitted as much, which they do not typically do about specific markets anymore because they do not have to identify some of their Subscriber Bases in any individual markets. Wod over that, those t years and since then invested in making sure people could get higher streaming, that there are regionart tvs in the that that was more tv shows and movies tailored to the taste of that particular region, particularly the kind of young, ban people who are the early adopters of a netflix service. Then you saw over the past couple years them really take off. Caroline also still with us is our guest house ethan guest host. You know this space intimately well. Some of your Portfolio Companies are the periscope twitch as well. Netflix doing it exactly right. Are they right the suppressing margins paying out in the markets expanding internationally . Ethan absolutely it is a smart strategy. What is happening is each household in the past watched about 4. 5 hours a day of television. That is what is up for grabs. That is shrinking slowly, we are just crossed four hours. That will eventually over the fullness of the next decade or so go to zero. And all of that will be replaced with internet connected devices like netflix, periscope, like twitch and youtube too. So netflix was to get as much of that pie as possible in their orbit in streaming subscribers. And so, if you have to take a longterm view of profitability, which they can do wish they are a Public Company and they have got a blueprint for this, much like amazon we talked about earlier, that is a very smart strategy. And it will work. The question will be do they get the content right, the pace right, do they market it right . But i do not disagree with a high level at all. Caroline just talking to us about the way they marketed smarter, better faster in brazil. Now they have got 100 more countries who deploy those learnings from azerbaijan to all source of countries have a bitten off more than they can chew . Soon it is really too to tell the you see with latin america, brazil, it took them three or four years to say this is a success. It was a rough go of it a couple of years. And then, with time, they find even now after five years in brazil they are at 4 to 5 million subscribers which is good for netflix but a small fraction of the market. You look at every other country they went to last year and they expanded to 130 countries. Chances are they have a very small Subscriber Base they are still trying to figure out. What all the hurdles are cared we may not know how successful they have been in nigeria or whatever the country is for three or four years from now. We will we will start to see some inkling. The report earnings next week. They are playing the long day. It will be a slow go of it for them and for us observing. Asoline and competitors i say, youre in periscope, youre in twitch. You have a great blog about how video is eating the internet. Who are they setting themselvesf from . Multiple ways people get what is called premium content, the kind of content netflix makes originally or they license it from hollywood. And then there is all this generated stuff. Snapchats arrival to netflix. Other user generated things like likecope, like other apps, houseparty one were people are hanging out with her friends and consuming in a messaging experience. They are getting competition from all sides. And people have shown they do not necessarily desire a premium hollywood glitzy experience for content. Stuff like the creator and their bedroom on youtube, thats compelling to some audiences, mose millennial some millennial audiences. Netflix has to fend off and be a player in the hollywood glitzy content and be relevant to people that are excited about other things. At the same time. Billion a year on the moment and content. We will see if he can keep with the hits rolling. Lucas, another story in your beat, pandora says it is cutting 7 of its workforce. Also saying that fourthquarter results exceeded its forecast thanks to stronger ad sales. But lucas, give us more context around this, because there have been changes at the top of pandora as well and plenty of competition. Lucas pandora has spent the past year or two trying to figure out how to sustain the advantage they once had. Radioa was the, an Online Service before online music was a thing anybody did. They amassed tens of millions of users. They still have close to 80 million users. Recently spotify, apple music have come along and taken a lot of the thunder away from that company. It is not the sexy choice anymore. Pandora changed its ceo, reinstall Tim Westergren last year. They are in the process of services. G two paid it these are their efforts to right the ship and make their look attractive to someone out there since there has been a lot of talk about whether they will or will not sell to somebody. Theyre simultaneously cutting costs and saying they are performance their performance is better. So that is the reason the stock is up. That does bode well headed into their earnings and a couple of weeks. Caroline up 6. 3 as we speak. Ou veryhaw, thank y much. Our guest host sticking with the spirit coming up, the first is around the corner. After a slow 2015 will encourage other Tech Companies to go public . This is bloomberg. Caroline apple that shut down its titan drone internet program. Confirmation did not come till early wednesday when a Technology Blog reported to move. Google acquired Titan Aerospace in 2014 beating out facebook in the bidding. The vision was to beam Internet Access from the sky so more people could log on from remote places. Now app dynamics is gearing up for the first tech ipo of the year. The Software Company plans to raise 158 million in its initial public offering. And a concurrent private placement, and the price of shares on january 25. Speaking on this is my guest for the hour. One of your Portfolio Companies is one of the only Success Stories of 2016. It went public. Is 2017 looking to be the year . Ethan that is the buzz right now. I tend to be contrarian and do not believe in market timing. In terms of this is the right time for a company to go public. If you rewind the clock that was a great time to go public. They had what most industry watchers was a very successful ipo process. Caroline double where they started. Ethan i think peoples ability to predict the market timing of if now is going public, is zovoo doo. Somehow back given the election uncertainty. App dynamics being one of those. I do believe we are going to see more ipos. People are going to say this is a great time for companies to go public. It is a self fulfilling prophecy. Caroline also coming have to look at how the company is performing. On your portfolio list is it came back away from a major ipos. It has got to be the right time for the company, as well. Ethan i cant, specifically on blue apron. I think app dynamics, just as every company does and theyre thinking about what the right timing is, they look at, they have conversations with the analysts that are going to cover them, they look at their projections, their ability to understand their business and his side is this the time that we want the scrutiny and rigor of a wall street offering or not . And Companies Come to their own conclusions on a bit carolineth. Caroline investors want to see the perfect mixture growth, cash flow, perhaps control of costs. How did he get that perfect mix . Isan the biggest thing that correlated to how successful an ipo and a Company Trades is the fishing growth. And then there are other factors like what is the overall size of the Market Opportunity and what could this Company Become . Efficient growth is what people are valuing, that is different than in the past. Caroline and what about app dynamics and looking at market size . Is this a place that we should be looking at, productivity, developer tools . Ethan this is a place that is near and dear to my heart. We invested in a lot of companies with similar dynamics to app dynamics. It is, these that make developers on the infrastructure teams more productive, more successful in their jaws. As a result, they did you what Technology Gets adopted, which is a change in the past when you had topdown decisionmaking around tech. These are built for engineers and using to make their velocity faster. Caroline i look at some of the startups and your portfolio and there are a lot of m a, twitch to amazon, periscope to twitter. We have just seen twillo being sold in a peer to peer m a space. Ethan the two 10 tw tend to mirror each other. I think wall street understands the power of that business model. Dynamics which sells a Big Enterprises does not have that characteristic but a lot of other companies, they do not have to spend as much on sales and marketing. And wall street likes that. So the result is i think more and more Companies Using that business model, figuring out how to instrument their business around a low touch sales model. And will have success on wall street. So maybe more of those companies will go public than in the past. Caroline ethan, such great perspective. Sticking with me. Randallp, at ts ceo stephenson just met donald trump. So, just what was discussed . And more importantly, what was t. If you like bloomberg news, check us out on the rate appear you can listen on bloomberg adio app, bloomberg. Com and sirius xm. This is bloomberg. You are watching Bloomberg Technology. Lets begin with a check of your first word news. American soldiers are on russias doorstep. 3500 u. S. Soldiers and dozens of Armored Vehicles are being deployed in poland. Militarye wanted u. S. Presence to deter russian aggression. British Prime Minister minister theresa may will make a speech on her approach to brexit next. Tuesday may has been under pressure to lay out her strategy before she triggers the formal brexit negotiations. Says europe needs to do more to ensure its security. The german chancellor said that uncertainty about continued u. S. Cooperation before present a like Donald Trumps inauguration. An escalatingith refugee crisis and previous terror attacks in france and germany, says that e. U. Would be naive to rely on others. Israels Prime Minister says an upcoming conference in paris aimed at reviving peace talks with the palestinians is rigged. Netanyahu says the conference pushes peace backwards and that israel is not bound by it. Dozens of countries are set to attend next weeks meeting. And president obama is ending the u. S. Policy granting residency to cubans who arrived in the United States without visas. That is according to multiple reports citing a Senior Administration official who said the policy change was effective immediately. For hours a days powered by 2600 journalists and analysts in 120 countries. Collins. Ney this is bloomberg. And it is just after 5 30 p. M. Thursday in new york, 9 30 a. M. In sydney. Im joined by paul allen with a look at the markets. Good morning. Paul looks like a pretty quiet and to the week as part of the the new Zealand Exchange has been running for 90 minutes and it is off by six points. We are respecting a very flat start on the asx when trading begins in 30 minutes. Keep an eye on gold stocks after gold continues to dutch the 1200 announced mark. Mark. Ge the 1200 crown has been the billionaire james packer is going to be returning to the crown board. Couple of stocks to watch on the nikkei today. Fast retailing saw operating income jumped by 17 . Also posting a surprise 3 gain in the third court appear to south korea, the bank of korea expected to hold the countrys cash rate at 1 1 4 . That is some of what we are watching. Im paul allen in sydney. More from Bloomberg Technology next. Caroline this is Bloomberg Technology. Revisiting our top story. President elected donald trump continues to push his agenda in u. S. Commerce, promising he will create jobs in the u. S. And probably scolding those who have moved positions overseas. Amazon heard the message loud and clear announcing it will over the0,000 jobs next 18 months. Keep in mind, jeff bezos was michael was among a group of leading Technology Executives who met with trump last month. Hosted tophile trump media execs at the trump tower on thursday, at ts ceo had an hourlong meeting. Randall stephenson and robert quine spoke with trump about how the company can work with the trump administration. In a statement, at t said the proposed merger with time warner was not a topic of conversation. Remember during the campaign, trump has said he opposes the 85 billion deal. Since at ts purchase announcement on october 22, well, shares have traded well below the offer price of 107. 50. Still with us, ethan. Princeton, us from new jersey, is john butler of bloomberg intelligence. Elephant in the room doesnt seem to have been discussed. Can we believe it was just about job creation here . John no, actually i do not believe it. I know trump has been very upset at cnn, which is a time warner property. You know, he has opposed the deal. Again, i think it is aimed at, rthernow, limiting the fu power of the media, lets say, through greater scale which is what would happen with the merger with at t. So, i suspect it came up during the meeting. Caroline ethan, whether or not we believe past statements are think thisal, do you is a wise move coming from at t . Content is thing, a theme we have seen across deals with an United Kingdom within europe, but this is 1 billion ethan i think there are two ways this could go for them. One is that its a brilliant deal. At t sees all the internet, allows the internet coming to their backbone. And they see the future of what was Television Content is now aing streamed through connected device. And they can control that content and they control the means of delivery of that content. That is the sort of positive scenario here. The negative spin is that content is coming from everywhere coming from our mobile devices, coming from kids in their basements, and the power that a property like time warner head, cnn, a curated in their movie studios and things like that, its expensive to produce, and less valuable in the future. A n so, there may be some degree of overspending there. We will see. We just hadh,n, ethan talking about potentially the pipes owned by at t. They have also seem to have been hit out in the last days of sec chairman tom wheeler s tay. 8 datyys till the Republican Administration comes in. He seems to be drawn criticism of breaking the news of Net Neutrality. A littlehink it is bit too late for wheeler to head at t with a stick on that. I i understand where the argument is coming from. At t would turn around and argue that the reality is these are the benefits of scale. The wreck tv is an important property for them. And they are disturbing that product over their network directv is an important property. Under the trump administration, you are not going to see this kind of pressure coming on the youos, arguing for them to, know, impose limits based on Net Neutrality or any other issues. I think you will find they have a lot more freedom. Caroline do you agree that under this administration we might see more freedom coming from businesses for businesses . Ethan i think you can believe trumps recent statements on it, absolutely. He has not been a fan of enforcing Net Neutrality. Seems from the face of it to be ok with this kind of think are so you can argue that at t is just getting a jump on what will be a more lax Regulatory Environment in eight days. Caroline question whether Regulatory Environment allows deals between a time warner and at t. John, how much power does the president actually have . The rules dont seem to apply to president elect, but three directly, he but is within arms length of the Justice Department. John he is not king, right . There are limits to president ial power. If the fcc does not get involved here and it only gets involved when there is a transfer of broadcasting licenses, which presumably there are not here, then the doj actually has to sue to block the merger. And typically when they go to the courts, when they sue, theyre suing because of the concentration of share. In this case, youre talking about vertical integration. They would have a weak case at best. Again, i warned that i am not in m a lawyer. But again, i do not see the case really here against getting this deal done. The deal ethan, if does get done, we are seeing vertical integration, but if it who do you think many other rivals will see this betters right, content remains king and expensive content, or will m a trends dampen down if people try to buy into a good point raised by you that expensive content is what people want . Ethan the Immediate Reaction will be to want to do the same thing. Youre watching at t make this major purchase potentially get it through the Justice Department could i agree the analysis that it is harder to, it appearr to make any trust, concentration or share case on this kind of a merger. There are other aspects of antitrust law that can be erased. Assuming it does go through, you will see some jealous other media moguls that want to do the same thing could and then i think, over time, we will learn the truth about how effective it is. The, the real integration work, those stories, tend to come out in the fullness of time and whether it is a complete disaster as aoltime warner was, or something more synergistic, we will know. And that will determine the future landscape whether this consolidation happens or whether we have a move towards breaking things apart. Caroline and hopefully will be there to report. Thank you, again, ethan. John butler of bloomberg intelligence, wonderful to have you with us as well. Watching, chinese phone maker aims to exceed 14 billion in sales this year as the ceo says the company has grown too fast. Its stopping us tradition of revealing how many found it sold previous year. Falling behind local rivals. Analyst report, finding that 2016 was not a year for them. Vote wasad, the thought to bring a slow down in the u. K. Tech center. There are signs that things are looking up. This is bloomberg. Caroline turning our attention to the u. K. The countrys Largest Online lender focused on small million in 100 funding, backed by black rock and index ventures, it is the biggest round of u. K. Funding since 2015. And bucks the drop in investing in recent months. The cofounder spoke with ed robinson from london about what is driving growth in the company and where the funding will be invested in. We grew in the u. K. Business more than it 60 q3 to q4 in 2016. I think growth in 2017 is going to be strong. I think it is not going to be quite at that level. I think there is a certain amount of catching up as businesses held of making investment decisions. But clearly, there will be a lot of growth in 2017. You know, and i think what is fantastic, and we saw with the u. K. Chancellor making a quote today talking about the jobs that are could be created off the back of the lending that we do. 2. 5 billion has been added to our platform. M sof far. 1. 1 billion pounds last are located think about the jobs that creates. It is about 60,000 jobs in the country. One we think about brexit, of the biggest worries is about what it will do for the economy and in europe and what will he do for jobs. And that is why we are so happy with todays announcement. You were referring to the comments made by philip hammond. He observed that Funding Circle is in the next and he was applauding the equity round as a vote of confidence in the economy. Unusual to see a finance minister weigh in on particular company but i think it speaks to the support the government has long provided in the development of alternative finance community in the u. K. After the crash. That being said, the regulator thehe u. K. And december, financial conduct authority, did put out a report which was a little surprising to some and that it basically signaled that there may be a crackdown coming. There may be some more regulatory restrictions and rules in the year two come on transparency to come on transparency and how the platforms operate. I do not think it will affect our business. We are very pleased that they are doing this. We worked with the u. K. Government to bring regulation into the market because we knew this market would be worth billions of pounds. In the u. K. , around the world, when you become regulated, we want to be involved in making that regulation right for the activity we do do. Requirements the they are talking about, i do not think anyone will disagree with. Ultimately investors, large or small, are making decisions through our platform. They need to have transparency on the data, understanding what is happening with returns on their loans. The current Regulatory Regime does not exquisitely say, you need to show performance and this is what you need to show. Financepeer to peer institution in the u. K. Actually has some of those requirements in its articles. Isthink what the fca will do copy some of those roles. And other points on wind down plans. And it is only right in a growing industry the regulator should be concerned about if a platform did fail, what would happen . You know, there are three or four big players globally in this space. And there are 80 platforms applying for regulation. So there are a lot of smaller platforms. It is only right that the regulator looks at the blueprint of how these platforms grow and make sure it is done in a safe way. We are very supportive of that. Ed the 100 million rounds, it is a series f. Existing investors were behind it. Index ventures were among those though that took part. What is Funding Circle going to use the money for . All of our existing investors have come aboard to back us. I think that is a really, really good sign. We are going to use the money to invest more in our technology platform. Our vision is super big that Funding Circle. We want to be the number one choice for Small Businesses around the world. That means we need to build a Scalable Technology platform which we can take across multijurisdictions, etc. So, we will be using this money to do that. And to create what we believe is a category defining product for our investors. And for our Small Businesses. Ed this is to build up in for structure for expansion to new markets . Isit is for new markets, it for technology which enables us to go into markets than it is for talent. We want to hire the best people. Ed a h iiring boom at Funding Circle . It is not going to be double headcount. Caroline meeting with the Funding Circle cofounder speaking with ed robinson. Moving back to president elect trump Team Announced another appointment this thursday. The Administration Says former new york city mayor Rudy Giuliani will share his expertise and insight on cyber security. Uber, Rudy Giuliani emphasized the u. S. Needs to step up on this issue. Speaking to bloomberg. This fear about the russians or the chinese, all it does is underscore the fact that we have fallen way behind in cyber defense. Caroline coming up, we will focus on mobile security with the ceo who specializes in keeping your most Sensitive Data from prying eyes. This is bloomberg. Attacks onyber mobile devices especially smartphones have become too common. Anchorfree is one company trying to protect your online security. The Silicon Valley startup produces an app that protects users from Identity Theft and unwanted tracking and has been downloaded 500 million times. Fame duringrose to the arab spring in 2011 when protesters used the platform to gain access to sites like google and facebook without the prying eyes of the government. Nowhorfree joining us anchorfrees ceo. 500 million is an awful lot of how quickly are we seeing the escalation . What is driving this growth . Weve seen a number of global events around the world drive the growth of our app. Especially today in the u. S. , after the u. S. Election, we are seeing doubledigit growth. Of users that are basically concerned about their security and privacy online. We are hearing a lot about hacking, hearing a lot about different organizations, ckers,ments, malware ha all kinds of Identity Theft. And threats that people are becoming really, really concerned about. So, today, we reached 500 million and were setting a new goal. And our new goal is to reach one billion people in2018. In the next two years. Caroline where will that growth come from . Initially it was perhaps less oppressive regimes where you really saw this takeoff, the arab spring and middle east in a hong kong protest, but now will the growth be riven by developed nations that perhaps people are more worried about their data . I think in part it will be driven by developed countries. We are seeing the u. S. Is one of our country today and, as a matter of fact, if you look on the iphone app store, we are the number 26 most popular application today just for comparison, facebook is number 9. Twitter is number 21 in the u. S. Assive growth. It really started to escalate after the election and continues to grow very quickly. I do think developed countries will be a growth. Area but i also think developing countries will continue to grow as well, because we are going to see a major trend of 5 billion users coming online in developed countries from smart phones. And they will need security and privacy and need Internet Freedom. Those are the keys to our business and our mission. Caroline give us a sense of how this technology works. It is incredibly simple. You download it onto your phone or computer or tablet. You click connect and it runs in the background and every mobile app, every website, every email you send will go through our secure servers and will be encrypted and your identity will be private. See a lote see is we of users may not care about privacy all the time. All users care about privacy 25 of the time and that is when it comes to things like health, wealth, family. There are a lot of things that people simply want to protect. And theres a saying, we have nothing to hide but i always say we have nothing to hide that we have a lot to protect. Caroline 1 billion is the aim by 2018. How do you support that across their servers . Will there be a lot of investment needed . You know, it is an interesting question. We have massive growth, just organically users downloading it from the google app store, or from our website. We also have opened up for applications. That want to add security, privacy and Internet Freedom to their suite or to the core of their products. They are integrating rsdk. Caroline can you Name Companies . I do not know we want to Name Companies but i can name a couple of sectors. What is the security sector. Virus applications are incredibly interested in protecting users identity and data. Today they protect the phone or the computer. Anchorfree protects everything that happens online. Area lot of the anti virus integrating our technology into the guts of their apps to protect users on public wifi, at a starbucks or an airport. The other sector are social media and news applications that are frequently blocked in parts of the world, in china or the middle east or turkey. We saw, for example, whats app, when they got blocked and brazil, we saw 5 million users in one day. In a similar way, we saw twitter get blocked in turkey during the recent coup, and we saw more than 2 Million People in the first two hours download hot. Just to get onto twitter. Caroline it is a fascinating growth story. Come back when you are on your way to reaching that one billion mark. Yeah, it is sort of a sad state of affairs that we have to be so word, but at least they could be downloading such apps. It is interesting that of the three companies so far that at least one billion users, have all been in the business of selling your data. Google, facebook and yahoo i think the next wave of companies that will reach one billion will be in the business of protecting your data. Caroline fascinating point to leave it on. Thank you very much. Of course, the ceo of anchorfree joining us live. That does it for this edition of Bloomberg Technology. We have a great lineup of guests on friday show. Cia director and defense secretary leon panetta will join us. In the cofounder and president of plus the Nintendo America president. Announcer from our studios in new york city, this is charlie rose. Begin this evening with a look at developments around president elect donald trump. Yesterday thad intelligence officials shared with donald trump and president obama a summary of unsubstantiated claims that russians were collecting information on the president elect. Today, donald trump spoke to the news media for the first time in six months and certainly for the First Time Since he has been elected. He conceded