Shes the service chief of pediatric Infectious Diseases at a Childrens Hospital at stanford. Thank you very much for being with us. Describe for people that may not be familiar with evd68, what is it . It is one of a very large family of very common viruses. There are over 120 of these viruses, primarily affecting children. And they cause common illnesses of childhood. There are no treatments available for these and they generally resolve on their own. And it appears that evd68 has been rarely causing severe illness in children with underlying respiratory conditions such as asthma, and more recently appears that it might be associated with paralysis in a very, very small number of people, but were really not sure what the association truly is at this point. If a family came to you and asked for your guidance based on what you know, what would you suggest they do for their children . So, we generally take a very simple but effective step, that is keep your children in general, its a good idea to keep your children away from other children who have active respiratory or other acute infectious illnesses, colds, coughs, gastrointestinal disease, make sure they wash their hands, be careful with handling items from people who are ill. If a child has respiratory systems, which is very common in young children, to just track those and if the child seems to be getting worse or theyre having trouble breathing, then i would make sure that your Health Care Provider is contacted to see what the next steps might be. As far as this particular virus goes, is there any documentation that it has caused paralysis . There are cases of the virus, as far as im aware, are found in the intestinal track or the respiratory secretions of a number of children who have had paralysis but theres no evidence from the brain or spinal fluid from children who have had paralysis that the virus has been present there. So we dont really know the answer to that yet. What about the Health Systems in the United States . Are they aware enough about this particular virus to make diagnosis more accurate . Yes, so the centers for Disease Control has a very highly publicized set of guidelines that theyve put out. Im also on the committee on Infectious Diseases for the American Academy of pediatrics, which represents almost 70,000 pediatricians around the country, and weve been highly publicizing not this particular virus per se but what to do for children who might have acute respiratory symptoms that need to be dealt with. And potentially also paralysis. Thank you so much for spending time with us. Service chief of pediatric Infectious Disease at the Lucille PackardChildrens Hospital in stanford, california. Coming up, a programming note, we are moving to a new time. Beginning monday, taking stock, 5 30 p. M. Eastern. This is coming up after the premier of with all due respect. That begins at 5 00 p. M. Eastern. Youre listening to taking stock on bloomberg. The new york giants have bounced back. Theyve won their last two games. Their record now stands at 22. Now, offensive tackle justin pugh is doing his share on the field. He joins me now with his partner, cole bernard, who is looking to build pughs finances off the field as well. Its something called bounce sporting club. Gentlemen, thanks very much for being here. Lets start off, i want to i was joking before that i couldnt tell who was the football player. But are you a football fan . Is that what got you connected with all these guys . 100 . Im a huge giants fan. Always been a giants fan. Ive always been a giants fan since growing up as a kid. Ok. I was going to say, youre not just a giants fan because of the 22 record right now. Definitely not. You have him laughing already. Justin, tell us about the giants and the 22 record. We started out 02. There was a turning point in the locker room where we knew we were doing things right, we just had to keep doing them, working hard. The coach kept harping on working hard and making sure were taking care of our business on the field, off the field, doing the extra work. And the tide started to turn for us. We won the past two games. In the nfl, you cant take anything for granted from the week before. So were working hard this week, getting ready for the atlanta falcons. Lets talk about working hard when it comes to bounce. This is the business, bounce sporting club. And its got a twist. Because its not just a sports bar and its not just a nighttime destination. Tell me how you put this together. Bounce is an absolute hybrid. Whether it is daytime parties or after work, its an american modern sports bar which is a hybrid between a night club and a sports bar. And its two very big spaces, right now. You have two big locations, correct . We have one on the Upper East Side and one on 21st between 5th and 6th in chelsea. How did you know those were the spaces you needed . The Upper East Side location had been open since 2004. And when we wanted to expand, bounce on 21st street was that location perfect for us. Chelsea and flat iron is an up and coming neighborhood with New Buildings that are coming in, new businesses that are coming in. So it was Perfect Timing for us to put that location in. All right. So a new business, at least from the perspective of what all were used to in terms of sports bars and entertainment. Why did you decide that this was something you wanted to get involved with . Funny story, the first weekend i was in new york city, i was here, right after i got drafted when was this . Last year. So last april. It was the first place i went to. Cole was the first person i met when i walked in the door. Just so happened to be the owner. We hit it off right away. Hes a very professional style place, they take care of their business. And those are the type of people and places i want to align myself with. I have i work with conair, energy, energy, and obviously like them, bounce is another place that fits that mold and its a good fit for me. Not only that, but it seems to be a good fit for some of your teammates as well, right . Tell us about some of the other people who are involved with you. Obviously we have jason pierre paul. Stevie brown, a lot of guys that will go and they have a lot of great events that we go out to and its a fun time. Its a way to interact with our teammates. Have you always wanted to be involved with sports personalities . I know you have a Branded Company as well. Thats also got that kind of vibe of trying to connect different types of worlds, sports, celebrities, fashion. 100 . The hospitality business, youre always dealing with a lot of different personalities and new york having great teams, giants, jets, knicks, rangers, you meet a lot of different personalities. Me personally, ive always been the guy that loves to deal with all those different personalities. Is it seasonal though . Because when the super bowl happens, you can think that thats maybe like the new years eve of the sports bar world. What happens the rest of the year . Well, in the sports bar world, you get from labor day to memorial day. Those are your primetime areas. Because you have all different sports going on. You have football, you have basketball and you have march madness coming up. So you have from Labor Day Weekend to pretty much the middle of march is usually your busy time of the season. Ok. I have to put to you that when youre in the offseason, a lot of things have been going on when it comes to head concussions, right . Thats the time you heal yourself. Youre not being banged up every week. Recently i had joe namath, hall of fame quarterback from the new york jets on, to talk about this. Id like to get your reactions to what he had to say about concussions on the field. I knew i was hit. I knew i had some contact. We didnt call them concussions. You got smelling salts and went back in. Weve improved, the medical field has improved, science, now we know that the brain does get damaged when its hit hard. Hes talking about the damage that he underwent when he played ball. Thankfully not thankfully but unfortunately a lot of these older players have experience in trauma with the head and what its caused down the road. Theyve taken their precautions and the necessary procedures to make sure they limit that on us. I got a concussion myself last year, my first week of training camp. And they held me out for two weeks. You had to see an independent neurologist, you have to pass a concussion protocol test that you take during the combine, during the rookie procedure. And its something they definitely take very, very seriously and they made sure i was 100 before i came back. Do you feel that consistency has gotten out . Is that just a giants thing or is that widespread throughout the league . With the giants, were always at the forefront of things going on around the league. The family is always making sure that theyre taking care of us. That family atmosphere. But its definitely an nflwide thing. I think now if you see anyone even get a little ding on the head, theyre pulling those guys out of the game and making sure they pass all the necessary tests before theyre allowed back in. Did you hear about the michigan game and the quarterback . Youve been watching football people getting hit. So in this case, lets say youre the big commercial sponsor and they dont pull you out of the game. Do you come back as a business person and say, you know what . I have to rethink my relationship with the nfl . Definitely. Definitely. When it comes to Brand Recognition and brand alignment, you have to be very careful who you align yourself with. So for these brands that do align themselves with different leagues, its definitely very important that you align yourself in the right situation. I want to thank you very much, spending time, sharing the whole bounce sports bar story. Cole bernard and of course the offensive tackle for the new york giants, justin pugh. All right, good luck this weekend against the falcons. Got to keep it going. All right, coming up, former miss ussr. Yes, on what its like to build a business with a little bit of siberian ginseng. Thats next. This is taking stock on bloomberg. Im pimm fox. From moscow to miami. My next guest has made quite a trip in her career. And her life. A former miss ussr, a Miss Universe runnerup, julia started a business in 2009. Time now to find out how some golden root and siberian ginseng could be beneficial for our wellbeing. Thank you very much for being here. Thank you. In doing the research about you and your products, i learned all about your story of coming to paris, i guess, at the age of 18 and this was your First Experience really into the whole world of modeling and businesses, after miss ussr. What was that trip like . Do you remember landing there . What that made you feel like . Never forget. 13th of january, 1991. I landed in london airport. Didnt speak of a word of english. And had to slowly, slowly make my life in learning english and modeling. Were you scared . No, nervous, absolutely. But once you leave russia, the doors open. So you just have to make it and be confident and passionate. I was going to say, you didnt really leave russia completely behind. Because the whole purpose of your cosmetic and beauty line is to combine both the west and russia. Absolutely. Its like having a russian soul in a french dress. Ive been living half of my life now in france. Skin care started there. Had my own spa after being traveling for modeling career. I launched myself into the new beauty world and started cosmetic Skin Care Research and development and remembering my russian heritage, seeing my mother and other russian women back then trying to create some beauty treatments with what they had. It wasnt very much. Putting yogurt on your face and Something Like that, creates little remedies. And this kind of inspiration came to me, an inspiration from russian Beauty Secrets mixed with french refinement, elegance and technology. I mentioned siberian ginseng. What other kinds of things and how did you learn that these were the things that you just try them yourself and you obviously must use this . Absolutely. Siberian ginseng and golden root has been used traditionally by russian people they come from siberia, its a root, its a very strong relaxant. Its been called for years a russian secret. Astronauts were using it and athletes. It helps the body to relax while your mind is really focused. So i spread it in every single formula. It has benefits for helping you rejuvenate and relax. As far as the sort of history of russia and its connection to health and beauty and things of that, it has a very natural kind of connotation. Something thats not mass produced. But as you said, almost a traditional medicine. Is that also part of the kind of theme of what youre trying to capture . Absolutely. I wanted to bring the authentic traditional, kind of almost oldfashioned feel to it, in the line. While keeping a natural but very resultdriven at the same time. I own my own spa for 10 years in paris and it was created there, the different the russian knowhow in beauty treatments and it helped me into bringing the line there. Its a niche. Its a very niche you mentioned the idea of being authentic and traditional. But youre living in miami. Which in many ways is authentic but very untraditional. Are you surprised, for example, of the number of russian people that have come and settled and now you can hear russian spoken in miami quite easily . Everywhere. I see and hear russian people in so many different countries. I spend my time between my family, two children, and my life in miami and paris. But lots of russians everywhere. The countrys opening up. I hope they because you left the ussr. This was before the fall of absolutely. Six months before. Six months before. Yes. Do you remember when that happened as well . Yes. It was in july, i believe july, 1991. Thats when it happened. I was in london then. Wow. I want to thank you very much for sharing your story with us. Julia. All right, lets turn our attention now to maybe your novel. Have you been writing it . But now that its complete, you cannot find a publisher or you cant even find an agent. This being the modern world, theres a Technology Solution for all of this. Ink shares has taken crowd funding to the world of book publishing. With more, im joined by the cofounder, jeremy thomas. Hes in san francisco. Jeremy, tell us how you got involved in ink shares and what problems is it trying to solve . I started as the c. T. O. And progressed into c. E. O. We look at traditional publishing and we see two issues. One, is selection. There are handful of people who are deciding who gets published. And then once an author gets in, they end up getting, you know, 15 royalties, which is often an one dollar for a book. We feel like readers should have a decision. They should be able to choose which books they read and thats precisely what ink shares offers. How are the margins in the business like this . Eventually you have to get the book physically printed and shipped. Yeah. Whats interesting about this model is because readers are choosing, theyre voting with money, and so we find ourselves subsidizing if not covering the production costs of our book from crowd funds. And that allows us to publish the first print run at a very low cost to ink shares, test to market, if we see it sell really well, produce, finance a second print run and sell books through our distributor. How many are like in a print run . Because obviously different books may sort of entice different customers. Yeah. Good point. The minimum print run is 1,000 books for any book that funds on ink shares. But when we see campaigns run away or a tremendous amount of preorders, then we could see print runs of say 2,000, 3,000, 5,000 copies even. Can you give us an example of an author thats made this happen . I cant. Were actually very new. So our first book is being printed we did 2,000 copies. Its being print now and will be published on november 17. Its by Daniel Wallace and its his first Childrens Book. Well know more then. You mentioned Daniel Wallace, and i just want you to also be able to underscore that this is not just for authors who maybe new but could be for those that already have deals but doesnt cover all their output. Whats amazing is you look at Daniel Wallace, best selling author of big fish, you would expect his publisher to jump at the chance to publish his Childrens Book and they said no. He sat on it for a couple years and he decided to say, screw, that im going to go with ink shares. What does it cost to you set all this up . You mean the book itself . It depends. We asked the author questions, is it fiction, nonfiction, nonfiction of course requires research. How many pages . Do you have photography, is it color . The answer to all these questions and forms in algorithm that spits out a number and thats the minimum they have to raise. Well done. Thanks very much. Ink shares cofounder jeremy thomas. Thanks for taking stock. Im pimm fox. Good night. i ¿ from our studios in new york city, this is charlie rose