Accessories and footwear. The demand for Rebecca Minkoff is so great, she is a successful and important fashion business. You will get the story behind the sisterbrother team running the company. All that and more, but first, lets get headlines from carol massar. Thank you very much, tim. Alibaba will stop taking orders. You mentioned this. This is for the companys initial public offering, according to sources. They say they have enough demand to sell all of the stock offered in the i. P. O. At the high end of 60 per share range. They plan to set a final price for the shares next thursday. Riding the alibaba wave,yahoo shares closing up nearly 4 today. The Internet Company hitting its highest level since january of 2006. This after excitement over alibabas ipo which yahoo owns a 22 stake and expected to get more than 8 billion as alibaba goes public. Yahoo , keep in mind, will still retain a more than 60 stake in alibaba after the new i. P. O. The new iphone will take as many as four weeks to ship. A sign early demand is outstripping supply. The new devices will go on sale in stores on september 19. Apple unveiling the iphone 6 and the iphone 6 plus this week along with the apple watch and apple pay. And thats a look at the top stories at this hour. Back to you. Thank you very much, carol massar. With more on the delays as well as the power behind the apple products, i want to bring in bloomberg west editor at large, cory johnson. He joins us from San Francisco. Joining me in the studio is Bloomberg Intelligence expert. They take a look at the research and the Details Behind industries and the context. Give us the context. Is this a bad thing necessarily that you will have to wait four weeks for your new iphone . No. This has happened before and that is a sign of Pretty Healthy demand for the product. They have broadly engaged the platform. They have teased quite a bit about this. They have a regular interval in which they introduce products. Product platform is healthy. September 19 was the day it would be available to buy. Now, maybe you have to wait a little bit. It is ready for the christmas selling season. Absolutely. They timed it, as they always do, a little bit of sales coming in the in the quarter ending september 30, and most of the sales saved for the fourth quarter. Cory johnson, here we are. Stay with me. Tell me about the watch and that introduction. They say that will not happen until 2015. Early 2015 which means before july 1. I think this is really about them doing two things freezing out their competitors by announcing that we have a wearable product coming out. Do not buy the thing from samsung or motorola or any of the other makers, including jawbone and fitbit which has 70 of the market. Also saying to developers, we have a new operating system with very different capabilities. Bring your clever to the apple watch and come up with something neat that we can show people and put this thing on the market. Do you think this will be successful . The watch . Yes. I suspect it probably will be. I think theyll probably sell millions of these things. I think it is a very different market. Apple is such an incredibly big company if they were to introduce the first year of ipad sales, it will be less than 5 of the company because it is so big. And if that first year, the ipad was big for the time but not so big now. I think it reflects a fundamental change in the way that apple is approaching products and Product Marketing or Product Offerings because it will be a lot more highly specialized. I suspect based on what they showed us the watches start at 350 but then they show us a gold watch. That is for you. We can only hope. Im not much into gold. The apple edition they want to put it on your wrist when you are doing a workout. They have the Apple Fitness the apple health. For the workout. While the capabilities are the same, the design is very different for the apple edition. Which suggests to me limited edition. The apple collection was just it was just the apple watch. I think we are going to see many different products with a wide variety of prices that go as low as 350 and as high as lord knows, including the limited editions that you would see. We see the Company Hiring new people and introducing a new philosophy of Product Design and category management. It is very different from the apple of old. Youre nodding your head yes. Its all about the platform. Earlier, maybe five years ago, you can count the number of apple products very quickly. Now, not only do you have independent product lines, you have multiple skews within each of the products. You have headphones, watches, hones, tablets, macs, next thing it will be cereal or handkerchiefs or something. Fair enough. And within each of those product lines, we have individual skews with dramatically different price ranges. 16 g, 64 g, 128 g. The price variation is pretty substantial. It becomes a very interesting product placement. The interesting thing is the ios platform, the store and all the stuff they dont explicitly charge for becomes so much more interesting and engaging for the customer to buy more products not only within one particular product. So the stickiness increases. Is this because some of the stuff that is embedded in the watch or this new phone is so supposedly revolutionary or will what the appetite of individuals with new features and new functionality that those are the kinds of things that i cannot get along without that. You have been looking at the inside. Next iteration it is. You are telling me about gyroscopes for example. One of the interesting things, if you look at sensor content, just as an example among the phone and the watch that was profiled earlier. The sensor content is pretty dramatic and you have sensors to measure different types of functions. You have sensors to measure heartbeats, pulse, elevation in addition to the number of steps that you take. Which has become sort of blase, almost. Also, as a medical device. This is the kind of thing begin help people monitor their health and supplant other devices. More functions, more features, more gizmos within each of these devices to do more and more and more with them. Ipay is a good example. Another feature from a software perspective. It broadens the appeal of the product and the platform. Thank you for spending time with me. Always expert detailed analysis. Of the telecommunications world, and my thanks also to cory johnson. Bloomberg editor west at large. Coming up, getting in tune with your own creativity. Why studying the habits of musical stars can help you be more successful in business. Also, the cofounder of the dating site ok cupid. Details on how studying users online can tell you an awful lot about human nature. The question then is is it invasion of privacy . We will find out. This is taking stock on bloomberg. This is taking stock on bloomberg. Im pimm fox. Songwriters and musicians they need to tap into the most creative part of their brains for inspiration to write hit songs or perform them. What can we all learn from the stars of the music world . That is a topic of a new book which is called every idea is a good idea. The author is tom sturges. Music industry veteran. Tom has signed groups such as the Smashing Pumpkins and the foo fighters to successful contracts and he joins us now from los angeles. Thank you for being with me. Wondering if you could just tell people, why did you decide to write this book . This book came about as a result of my work with innercity children. I was teaching them creativity as part is my mentoring. I was telling them the same stories over and over again. I realizesd the stories have a lot more value than just innercity kids. They can be valuable to anyone who wanted to think a little differently about their business and the way theyre running their business and ways to create innovation in their business practices. I wonder if you can give us an example of some of the interviews you did that found their way into the book. Some of the history of music that defines your perspective. I started when i started in the music business, one day i ran into a phone number in somebodys rolodex. I dont know if you remember those. Those big wheels that have cards in them. It was it said carole kings private phone number, do not call. I wrote it down and called it and reached her at her house. I found carole king even though i had no portfolio of hits and no reason that anybody would believe in me. She was open to Creative Ideas and asked me, a brandnew person in the music business, what i thought about one of her songs. That was one of the rules for creativity to be open to creative input and not be so precious and anxious about your work that you are not able to hear what other people might think about it. In your experience, do the people that make it i mentioned the Smashing Pumpkins and the foo fighters. You just talked about carole king. Did they believe that their success is inevitable . I believe that most successful artists start out dreaming that they are going to be successful artists and they see the people that help them along the way as inevitable helpers. Whether it was a specific manager or specific artist or specific tv show that got them that gave them their bounce. To them, to get up every morning and keep creating and believing in themselves, they have to believe their success is going to come sooner or later. It is ok to give us some homework over the weekend. What is the excellent question quiz . This is a game i created as a way of getting yourself to think new thoughts. The basis of all creativity to me is any idea you had never thought before. The question game is a game in which you ask yourself the question about a specific topic that you do not know the answer to. It could be the stars, the sun, bees, anything. You have to keep asking questions that you dont know the answers to. There are no answers in the question game. They just muck things up. You had a chance to include an interview you did with clive davis in which he was offering details about the concept of creativity. Can you share that with us . We were on stage at the theater down the street from where i am now. He was promoting his Remarkable Book the soundtrack of my life. We were doing a public conversation and one of the questions i asked him was when are you at your most creative . This is a man who signed some of the greatest artists and worked with simon and garfunkel and Aretha Franklin and whitney houston. He gave a second to consider the answer and he said when i listen. I thought that was one the most extraordinary things that you would not think of it that way. When he closes his eyes and listens to a song, that is the moment when his creativity comes to him most fully. I think that is a good thing for all businessmen and business leaders. To enjoy the conversation of the people around you and to listen o the details of the remarks they make to you. What kind of setting could we find tom sturges in which he listens for creativity . I listen all the time to new music and new thoughts. One of the people i profile in the book one the most successful songwriters in the world. Lamont dozier. He has written 52 numberone singles. He believes by listening to conversations in restaurants around him and the people around him, he can find the basis of hit songs. He tells the story of his grandfather. Being in front of his grandmothers home beauty shop and watching the girls go by and say hey, sugar pie. Hey, honey bunch. When he came to writing that song, he heard what his grandfather said and out came sugar pie, honey bunch, you know that i love you. I think thats great we got you to sing, tom. , appreciated. Unbelievable that i did that. Tom sturges, the author of the new book every idea is a good idea. Coming up next, the debate over internet privacy. Youll meet the cofounder of the dating site ok cupid and he says that tracking what you do online is actually a pretty good thing. We will find out why. When it comes to Online Interactions with customers, Rebecca Minkoff has this pretty much nailed down. We will be speaking to her later on. This is taking stock on bloomberg. This is taking stock bloomberg. Im pimm fox. Tracking what we all do online. Who owns that information and does that really matter . My next guest argues no matter what you can actually learn a great deal about human nature if you track everything online. This is a topic of his new book which is entitled dataclysm who we are when we think no one is looking. The author joins me now. Christian rudder joins me. He is also the cofounder of the Popular Online dating site ok cupid. Thank you for being here. It is a pleasure. You look a little nervous. You look like you landed on the star trek enterprise. I want to mention that ok cupid did ok because you ended up selling it to iac. Yes, in 2011. You got the Online Dating site, you sell it in 2011, make some money and then you decide you want to write a book . The site started in 2003 so we had eight years of doing this on our own. Me and three other guys we realized in the course of running the site, you realize who a person likes, who they hate. You learn a lot about human nature. It occurred to me that people on facebook or google or twitter are probably answering different questions in the same way we are asking at ok cupid. I wrote the book to tie it all together. Looking at the personal side of data about things people care about race, sex, politics. What would i learn when i turn to the middle of a dataclysm . Would i say, oh my goodness, there is no way this debate about privacy, forget about it. Make sure that we have it more accurate than we think. The privacy question is foremost for many people. Especially for this kind of research, it is all anonymous. You didnt connect to a persons name. The interesting thing is you get to look at how people describe themselves online. There is a lot of posturing on all websites. Like grade inflation . Exactly. You can see where they are clicking. On a question like race it is 2014. If you ask someone if interracial marriage is ok, theyll say of course. You can go back and look at who are they are trying to date, who they think is attractive. You can compare the private story to what people put up in the public. It is interesting. What about being able to marry the geographical data based on your ip address with what you do online . I do not look too deep into ip stuff. I know facebook they published a very interesting paper about a year ago. The reach of that site is incredible. One in every seven human being on earth has an account. They can go through and they can look at what they call coordinated migration. Groups of people together moving together from one city. What was happening in the United States 100 years ago or so. They can look in real time. Give us examples of using this kind of dataclysm to make sense of our trends and likes and dislikes. To use another example from facebook it intersects with what we do at ok cupid. We dont know what happens when somebody gets married. Facebook does and they published another paper where they asked what does the social network of the marriage looks like . Me and my wife they will look at what is in common and what translates into an endurable relationship. You think it would be all her friends are also my friends. It is like a big spiderweb. The idea being that if you are someone that has a particular like of sports or maybe you like a certain kind of fashion or food or a certain kind of microphone. You get to make that choice and that will connect you with other people, but that tells everybody about your character, right . They discover it is better for you and your wife or husband to be a hub and spokes kind of relationship to your social network. They can also predict with 95 accuracy just by your likes whether you are gay or straight all the way down to if 50 accuracy if your parents got divorced before youre 21. They can get super deep about figuring out a person just by likes. I imagine a lot of this is being used for political purposes because they want to find people that are attracted to certain issues and respond to certain kind of messages. Facebook i dont think cares one way or another if you are republican or democrat as long as youre on facebook. Definitely, researchers can go in and look at what you were talking about and make a guess. They can guess like 88 whether you are a democrat or republican. Thank you for spending time with me. Christian rudder is the cofounder of ok cupid. Coming up, we will talk to the designer Rebecca Minkoff. That is next on taking stock. This is taking stock on bloomberg. Im pimm fox. For a look at todays marketmoving headlines, i want to go to carol massar. Russian president Vladimir Putin says his nation has no plans to retaliate after being hit with sanctions because of the crisis in ukraine. The United States joined the European Union in expanding sanctions today. They will affect russias largest banks as well as understand they will affect Energy Companies and technology companies. In south africa, former track star Oscar Pistorius was freed on bail after a judge convicted him of culpable homicide. The judge said he was negligent when he fired gunshots in his home after what he said sounded like an intruder in the bathroom. He was found not guilty of the more serious charge of murder. The International ParalympicCommittee Said that he would be allowed to compete in the 2016 ames if he is not in jail. A group of uber drivers in new york city are protesting about the companys rising commissions and lower fares. They temporarily stopped working yesterday and called for a meeting of drivers today. The group says uber is leaving them with just 62 of fares after agreeing to leave them with 80 . Thats a look at some of the headlines. Back to you. Some fashion designers have been slow to embrace Wearable Technology. Some will not even talk about it. Not my next guest. Rebecca minkoff has partnered with two wearable devices. She is also a visionary of her brand which encompasses wardrobe, handbags, accessories. Her brother uri minkoff is the chief executive. Rebecca, lets start off with Wearable Technology about apple and the watch and everything. You have a couple of very interesting designs that are fashion, but they are also technology. We have more than two devices that we have with us. One is a notification bracelet which gives you a vibration. You can set it to who is most important to you. That way if you are at dinner and you are listening to your parents or boyfriend, you can put your phone away. You can still be in touch with the people you want to hear from with a little buzz. The second one is the charging bracelet and usb cord. This is a bracelet you can wear and when you need to charge your phone, you can plug it into a computer. What do they both cost . This one starts at 60 and this one is 125. Are they designed to appeal to a certain Demographic Group or somebody that likes to your fashion designs . Would also like Something Like this . We felt that, speaking to the customer, she wants to have fashion first. In designing this, we wanted to make sure that the bracelet has great usability. Uri, explain also how you got involved with the company. You have a background in software and technology and now you are looking very fashionable. I have a feeling that is because of rebeccas fashion genius. My sister came calling. You are supposed to help family. I did have a Software Company and she called me and said she needed help. We founded the company in 2005. It has been an amazing ride. As this space started to get bigger and people were talking about wearables, i had a strong background in this space. Everything we do, we look at the customer first. What does she want, what problem s she trying to solve . What does she need to experience differently . With this, we kept seeing the situation of a girl running out of charge. How can we handle that . How can she stay in touch with the people that might need her in an emergency . That is how we looked at these things. Rebecca, i read it all started really with a tshirt an i love new york tshirt. I wonder if you can describe that moment and give a fastforward to fashion week on the runway. I had just come home from the caribbean. I cut up some shirts. His wife said will you make me a shirt and she wore it. I sent it to a stylist and she wore it on jay leno. That was it. I was making that on my apartment floor for eight months. And then fast forward was this in san diego . It was in new york. Fast forward this years fashion week, we presented spring two fridays ago. It was at Lincoln Center and it was a really great show. Characterize, if you can, the fashion itself. How do you describe it to people that may not know the ins and outs of fashion . I think the brand is downtown rocker. Its bow hoe chic. We are always pairing it back to a Leather Jacket with edge. The leather handbag is one of the signature pieces. It caught many peoples attention. It put Rebecca Minkoff right up there with the likes of michael kors. Tell me about that bag. It was when i had one sample of the bag and there were some people that were interested. I could not even fund any more production. That is when i said please, help me. You came out with your checkbook. Exactly. I mortgaged my house, maxed every credit card. My wife couldnt go grocery shopping. That is how we took it. We are doing nine figures this year in revenue. Well done. We have an amazing team. Over 100 people here in new york city. A wonderful staff. Handbags are about 80 of what we do and we have really become a great resource, especially for the millennial customer. What do you want to do next . Freestanding stores . Yeah, thats our next thing. Were actually opening three stores this year. Where are they going to be . In soho, San Francisco and los angeles. We are opening two in november and one in december. We want to take this tech and digital experiences and change the store experience. We have great exciting things. I know one thing you are focused on in the future is you are just coming back from maternity leave. You will be busy at home and at the office. Congratulations. Thank you. What would you like to see in terms of the marriage of technology and fashion . We saw the apple watch and people said, oh, it is a watch. But, it is not flexible, Touchscreen Technology you wear on your arm like a bracelet or anything like that. It is a watch. We have several things in the works and our store will be the epitome of fashion and technology. We have been talking and uri had a great idea about the notification bracelet that works the other way. If a girl needs help, she can press a button and call out. You can imagine every parent would want Something Like this. The perfect christmas present. How can you set up an utomatic text . We are looking for these things. Also, solving these things for the celebrities that wear and follow your brand, right . Reese witherspoon, keira knightley, you think they would need an alert bracelet to tell them when they can be on the set or something . I hope so. Is that a real important part . Do you spend a lot of time finding people that are in the public eye to wear your stuff and promote it or is it just natural . What has been great is that ive been lucky to have a genuine relationship with a lot of these girls. They have come to the brand and they have expressed interest. While that is something we do as a company and make sure i have these relationships, it has been very organic from the start. One of the great things about our brand is she is very approachable. We pride ourselves in being very real. It creates this very sane relationship and people really gravitate towards her. Thank you very much for being here. Uri and Rebecca Minkoff, much appreciated and congratulations. Coming up, we will talk about kale. The leafygreen vegetable that is moving from the salad bowl to your nail salon. I will introduce you to a founder of a nail polish company that sells kale nail polish and they are selling out of it. Coming up, it is a job that may have you foaming at the mouth literally. I will introduce you to a Beer Sommelier. Find out how we got what many call the best job in the world. This is taking stock on bloomberg. Im pimm fox. The kale vegetable, the leafy green, is taking over the supermarket. Whole foods now sells more than 22,000 bunches of kale per day. Another place you can find it your nail polish. He celebrity vegetable can now decorate your nails. I recently sat down with the founder of nails inc. , thea green, and spoke to her about the growing trend of kale on your nails. Lets take a listen. Nail care came from an influence in the states. I was here and watched a lady send back her salad because it was arugula rather than kale. That was the influence behind it. It is rich in vitamins and i thought there might be some great ingredients we could really use in nails. It turns out it is fantastic for nail growth. It has Actual Properties that can enhance what are some of these things . It makes them look good or healthier . It is about the strength of the nail, that flexible strength which you are looking for. It helps your nails and your nail grow. But were focused specifically on the nail. Is it more expensive to have kale in nail polish . It is a more expensive ingredient for us, but from a customer standpoint, it is exactly the same. Would you actually notice by putting this on that it is different than regular nail polish . In the u. K. , we are doing the kale juice, color, manicure, the whole kale experience. Over time, you will see a real increase in strength and length of your nails. What about the color . Does it only come in green . I cant imagine. No, it comes in natural pink. There are lots of trends for mutuals to naturals. All the kinds of burgundy colors that are popular. The green, of course. Tell people about nails inc. Who may not be familiar with the company. It started 15 years ago. It was inspired by an idea in the states. And back in the u. K. , we were several steps behind doing the nail bar. I wanted to bring the nail bar concept back, but do it as a product concept. We are doing 5050 in terms of Product Sales and service sales. We only use our own products. As far as being a trail blazer, how do you decide the colors that are going to be successful, or is that something where you have to have your ear to the ground . Not many people actually makes their own colors. We have a number of manufacturing partners. We do our own shades. I came from a magazine background. I follow the trends. It is so easy today to see everything and really get an overall impact for what the latest trends are. I love reading that. I think we have always been fortunate in the fact that we have felt the nail trends in dvance which allowed our customers to gain trust for us. That we get things first. It is in a flattering, beautiful way rather than just fashion for the sake of fashion. What are the colors and does it break down by age group . People are very experimental with their nails. You were talking before about your daughter. A huge amount of people are happy to wear something a little more exciting on their nails. Theres a trend back to almost like a classic 1940s kind of a beautiful style and back to amazing ingredients. It is trending particularly well. People are much more experimental on their nails. Than they ever would be on makeup. The differences between markets in the United States and the u. K. Right now . Our best experience growing internationally is challenging the best experience is the same colors have sold globally. Our same top 10 is the same all over the world. It has been really consistent. I think it may come from that professional integrity where you are really talking to a customer about the latest trends and colors. They are global trends, especially if youre following fashion in that way and following customer desires. You tend to find that is a global audience. I think it is different to have skincare globally where you get different skin types and variations. The joy of nails is it is no longer about seeking your skin type, it is about the trend or look. You dont mind if you are completely different from your friends, you just want that color. What is the most popular color for your line . Kale at the moment, nail kale. The green nail kale is selling phenomenally well. And our gel effect polishes. We also have a twist on the classic kale pink, but it is like a fashion version of it. That sells incredibly well as well. Any ideas for the future in terms of using Food Products . Yeah, we have quite a few coming up in terms of the super foods. We are working on sanitizers, hand serums. Some really exciting luxury products. That create the whole super food story. We really think it resonates well with our customer. My thanks to thea green, the founder of nails inc. Coming up, you are going to meet a belgian Beer Sommelier and find out why belgianmade beer is flying out of the kegs and into new yorkers glasses. Thats next on taking stock. Coming up on bloomberg west, the alibaba story ahead of its ipo. The show will look at how alibaba grew from its founding in a chinese apartment to a Global Leader in ecommerce. That is coming up on bloomberg west only on bloomberg. This is taking stock on bloomberg. I am pimm fox. According to the u. S. Department of commerce, over 120,000 visitors from belgium came to new york last year. This year, it is projected to go even higher. Seeking to capitalize on the growing trend of belgian tourism, the belgian beer cafe nomad recently opened on 5th avenue. I am joined by its master Beer Sommelier, mark stroobandt. Thank you very much, mark. Great to have you here. You have to explain you are wearing a medal around your neck. What does the blue shield and wings indicate . Believe it or not, they gave me an honorary knighthood for drinking beer. Sir mark, tell us the differences between belgian brew and beer from other parts of the world. What makes belgian beer so different . We now have 1500 beers in belgium. We have lots of different beer. You see the glassware. We are particular how we pour our beers. We use different types of ingredients, different herbs and spices. Fruit, you name it, it is all in there. We have a beer for everybody. That is what we are trying to replicate in our cafe. To show the variety of beer we have over there. In the belgian beer cafe nomad, you said you serve beer at three different temperatures. What is that about . It is all about your preference. Every belgian bottled beer in belgium is served at three different temperatures Room Temperature, fridge and cellar. You can choose. I like to have my beer at this temperature. It wouldnt be an authentic belgian beer experience if you could not select the temperature . It is like wine. I compare it to tequila and vodka. Room temperature or freezer, two different drinks. It will affect the flavor, it is your preference. Come into the cafe and ask for different types of temperatures. Ask for chambre at Room Temperature. If you say that, they will know. We have different brands. The sellout to our lager. But we also have a flemmish sour beer, and what is that . These are beers that have mixed fermentation. They allow it to go sour. The reason is to extend it. Within history, europe was divided into two the germans have the hops and the preservative and then the french wanted to find another way to preserve the beer. You pickle your beer. You have a mixed fermentation. A little more challenging, but wonderful beer. What we try to do is show people all of this. Also pair it with food, cheeses, chocolate. How should the sour beer be consumed . Is it cold or Room Temperature . Personally, i prefer to have it at Room Temperature. We offer them at Room Temperature and fridge temperature. Fridge or cellar temperature, whatever. As part of the whole process, you mentioned the glassware and the pouring. How does that influence the taste . It is enormous how it influences the beer. The more aromatic your beer, you wasnt to capture that smell. We have this glassware. We have for instance this one. That is for unfiltered beer. You dont want to smell it. You dont want to smell the yeast. That is where we also we want to be very strict. Every beer has its own glass in belgium. Every beer has its own glass . Absolutely. This is also a collectors experience i would imagine . Right. And i also notice, there is a glass that has a bulbous bottom. Why do you have that . This was the first coffee cup holder. This was a glass invented to promote drinking and driving. Promote it . Probably not a good idea these days. This is for horse coach drivers. They were not allowed to come inside. They had a glass in front of the horse coach that they can drink and drive at the same time. This was attached to the front f the coach. Nobody has a horse coach anymore. We have central park so we added this one. Wow, amazing. I noticed the way you poured it, the head of the beer you should be able to experience that . Also the people on radio, taste of the foam. You can taste the hops by sipping the foam. You will pick up the flavors and the hops and the refreshing flavor. You are very popular guy, i can imagine that. Come and see me. We look forward to it. I want to thank you, mark stroobandt