In the ads deal that sent a cosmetic into space. Campaign. Iral video lets get headlines from su keenan. We start with amedisys, islamist fighters have extended their defense and iraq. Failed to forces halt insurgents that could start a civil war. Nobody has an interest in seeing terrorist gaining foothold inside barack, and nobody is going to benefit from seeing iraq descend into chaos. The United States will do our part, but understand that ultimately it is up to the iraqis as they solve their problems. Dayser the next several obama says he will consider options to help iraq forces. On the business side of things, another recall for general motors. The automaker found that it needs to fix the key design of more than 500,000 chevrolet camaros. They can bump the key and caused ignition to move out of the running position. Citigroup forsked more than 10 million to complete a program. To breakrs have set off talks and sue the bank to solve the matter. Another top headline today, and all cash offer that dinerseliver 15 million across 31,000 restaurants. Forwhat consolidation means the online reservation industry, were going to bring in opentable competitor ureserv. Paul, how did they come up with this valuation . The good news is that priceline can afford it, it is less than five percent of its market cap. What it does for priceline is that it opens up a whole new vertical for priceline in terms of online reservations. It up the restaurant segment for them. They are already a leading player in the hotels, and rental cars come up with this is a good acquisition. The market feels positive. What do you make of this deal . It is something that we felt was going to happen. We have seen a lot of movement in the reservation space. He p just urchased a competitor. More aggregation sites and more restaurants will be able to be found in more sites. Reserve how you ureserv is different from opentable. The biggest difference is the price. Charges a hardware fee, a couple hundred dollars a month, plus the reservations fees per diner. If a person was dining with a couple other people, up to four people can cost from four dollars to seven dollars for that reservation. We charge a flat fee of six ty dollars a month. Our technology is open. If the restaurant was to aggregate reservations from trip advisor, yelp, or anybody else, they can have that in their dashboard. We see trying to go through just opentable is a negative. Open platform, and to make it easier. Talk about this deal from the perspective of the Restaurant Owner. What does this do to their margins and the potential for lack of a petition competition . They are looking to drive traffic through their store s. Priceline, across all of its has been able to drive traffic. Imize theto max yield for the Restaurant Owner or the airline or the hotel, that is in their best interest. You have about 8 million online subscribers to ureserv . We have seated that many clients, yes. Can they make reservations on social media websites such as facebook . Are you linked with those kinds of lifeforms . Absolutely. Make your reservations through the restaurant website or through their facebook or any other Channel Partners that the restaurant wants to use. We are restaurant centric, we want to retain the branding of the restaurant and have the restaurant decide where and how much inventory they put out and. What about the cost and maintenance of ureserv . How do you fund this development . We have a robust system. It is all cloud based. It makes it very easy for Restaurant Operators to run their platform on smartphones, on tablets, on any type of device as long as youre connected. You have access to the ureserv platforms. You are not necessarily going to be served by priceline or opentable. There are great restaurants that want to be able to reservations that only have 30 seats and they cannot afford that type of platform. That is where we come in and we offer a fixed price model for them. Give me about 15 seconds, if this deal goes through, does this mean that priceline. Com is going to have a lock on certain big restaurant chains . I am not sure if theyre going to have a lock, but theyre going to be a big player. For priceline to take the opentable app outside of the u. S. And make it a global brand. That would be something to look forward to as well. Thank you for joining us. Opentable is not the only big deal in the headlines, the sword of a miami gaming of a gaming site soa red. Christopher palmeri joins us now. Is known in the , out of industry nowhere they became the Worlds Largest online poker site. It is an extraordinary amount of money and Exciting Development if you want to play poker in the United States. This is a an all cash deal, where is the money coming from . Banks and investors. You have blackstone, deutsche bank, mcquarrie all lending money or buying stock in this alliance. How do regulators deal with this new entrants into the Online Gaming industry . The big issue for poker stars is that it was one of the companies that was taking bets from u. S. Players before it was really legalized in the u. S. Entitled and indicted. This was an issue for re gulators. Gotten anrt of indication from regulators in new jersey saying that they come this deal because as it is an opportunity for poker players and that state. Not everybody is going quietly. Sheldon has been very vocal about lending money to prevent Online Gaming. That is one of the biggest andlenges for amaya and mgm other people who are trying to big business of Online Gaming. The guy he was the richest in the gaming industry is opposed to list. He is opposed on moral grounds and business issues. It will be a fight. It is not clear whether it will be successful in getting a law outlaws online gambling, but he may be successful in blocking its in california. The family of the head of tars doing very well. His son is 40 years old and holds a great percent, so he 3. 6llect 3. 5 million billion in this deal. What about the allocations of indictment that stand for his father . The company has settled without admitting wrongdoing. Position companys that it never did anything he has not done anything wrong as well. He has not been to the United States in 20 years, and i cannot imagine he will come anytime soon. It is something that he may want to settle at some point. How do you put a valuation on Something Like pokerstars . It is a very profitable business. It is the Largest OnlinePoker Company in the world. It took in 1. 1 billion in revenue about and over 400 million in cash flow. It is a pretty rich price, but unlike some of these dot com deals, it is making money. Thank you for your insight. Give you the details of the citigroup settlement coming up next. This is taking stock on bloomberg. I am pimm fox. 10 billion is the amount of money that the Justice Department is seeking into the over the sale of mortgagebacked bonds. Similargan settled on a thing for 13 billion. That is the biggest settlement we have seen. Bank of america is right behind them, anywhere between 12 billion and 70 billion, and now we have a spread of between four billion dollars and 10 billion. Citigroup shares are down two percent today, so the market is not reacting as well as we know enough expected. Expected. D have why would they come out with this number . The bank has a number they have in mind that theyre comfortable with doing. To the department of justice as the comfortable number for them. That is why the settlements can take months to negotiate. And they are very difficult. You have a lot of rds involved. There really is no Straight Line to get into that number. Specificre something theyre using as a guidepost for the other banks . Linked to the amount of mortgagebacked bonds that were sold or what someone claims they lost . Not necessarily. To be someeem linkage, however this one seems to be disproportionate, it is much better than what some of the other banks had. For might be paying more less exposure to mortgagebacked securities. Was there any indication as to why the talks stalled this week at . I think that these talks stall often. Come up, it things think it will get on track soon. And they are also in the middle of negotiating for bank of america. It is a very similar type of thing. Jacob amerco will go after jpmorgan, and that is between seven t billion dollars and 12 and 17 12 billion billion. Jpmorgan has already settled . They settled last year. For 13 billion. So we will have to wait and see what goes on between a good america and the settlement talks there. Think of america is large because they have acquired , which gave the m and enormous amount of securities on their plate. Could be 10 billion that they are paying as well. Thank you, keri geiger coming up, we will talk about Summer Vacations. Perhaps you may want to stay local and save. The best and worst places for a staycation. This is taking stock on bloomberg. I am pimm fox. And that almost here means vacation. According to one Research Report , petitioners plan to spend about 1200 per person this year. Perhaps you do not have to spend all that, a staycation might be for you. We have the executive of wallethub. Worst places and for a staycation, he joins us from washington dc. Our mission is to help consumers save money. As you mentioned, coming out of the Great Recession 1200 per person for a vacation is money for a lot of us can use better purpose like paying down our debt, saving for emergency funds, and so on. A staycation may be in order if you use it to save money. You took a look at some data. You measured 20 key metrics for a variety of cities. Where did you get the data, and what did you do with it . We used data from a variety of sources including private travel websites like trip advisor, yelp, and also public sources like the number of parks, swimming pools, golf courses for my that every city has. 20 different metrics. Options,entertainment relaxation options, and the weather for the middle of the summer. 15. Sed to july our top 150we rated for the most and least appealing. What city is the best place to stay home and enjoy your Summer Vacation . A lot of people are surprised by our pick, but we have to follow with the data says and buffalo, new york was the top choice. It seems that buffalo is in this weeks lots of combining a lot oft of combining things to do with lowcost. Doing a staycation in buffalo can provide the most fun and also the most cost savings versus some of the california cities that were on the end of the list. What is the worst . Chula vista in california came in at dead last. It was on almost every single metric that we looked. It seems that it does not have it is angs to do, and pretty expensive city. Versust deferential by city to a near might be worth it. A lot of my family is still back in greece so i am in a fortunate position of being able in washingtontion dc or go to athens, greece. Thank you for being with us. This is taking stock on bloomberg. I am pimm fox. We go to the market headlines. Americans are still apparently a little shaky when it comes to their feelings on the economy. Closelythe reading of a watched measure of consumer confidence. Univision soon be sold . Owners haves contacted cbs, time warner, and others in the hopes of finding a buyer. Did linkedin hack into customers email accounts for marketing purposes . That will be discussed in an upcoming case. It has been a busy week in the world of sports. To theddition belmont stakes, we have had the world cup finals and the nba finals. Off to giving with the workouts and what actually is going on and what your summer schedule is looking light. April 21 for a nine week schedule. We had the field, and right now we just finished our 10th organized team activity. Where theyre from 8 00 a. M. , 212 30 p. M. , and then were done for the day. Nextgin minicamp week. Lets talk about your career. What is different about playing for the new york giants . Teamwanted to come to a that expects to win the super bowl every year, and there is nothing acceptable be on that. Just a vibe of the city and the opportunities here. It has been a great experience. What about the vibe you want manning to have when he is in being surrounded by you, hoping that youre not going to let anybody touch him . I want to have a nice clean area for him to throw the ball among because last year he was on the ground a little bit too much. That is why they brought me and a couple of other guys into solidify that pocket. Yous this something always grew up dreaming of . I grew up dreaming of baseball, but i realize football is probably a better option. And now i am at where i am at now. Telling me you wear a size 18 shoe . Yes. You must have a difficult time just trying to live the type of life that other people take for granted. It is tough to find dress shoes and fit into a cab. I enjoy being who i am, i have no problem with that. Greg february from eli manning have you heard from eli manning . Has he put in a nice word . He is definitely happy that linemana new group. Anything you can offer in terms of his Ankle Surgery . He has been practicing. There is no surprise there. He is way ahead of agile, yes. Schedule, rest of he has done all of the rest needed. Your brother also plays. What does your family think . They could not be more proud of us. They try to make as many games possible. My brother to talk to and bounce ideas off of, it is nice to have him there to be able to talk to him. Tell me about your nonfootball ventures. Youre putting together some businesses. We are working on a group together. Andoth like to cook a lot, being brothers in the nfl and the lifestyle we have to live and where we have to eat, it is a thing we always thought that. But it is a special group ookbook . Jewish,because we are and we really focus on our family. It will be about how food brings that together. Howre you feeling about being on the field, in terms of being on the games, rules and regulations . It is tough to observe judaism to your fullest while you are playing. You have to accept it. ,ou do not get off the holidays and i know it is not ideal sometimes, but you only have so many used to play bufootball. I try to do what i can, but i have a job to do,. You have to withstand things like confessions on a regular on a concussions regular basis. Have the nfl and teams put into place and the protections that you feel you can go out and do your job and not come back 10 ligh years later . They have done a lot of improvements into making sure to treat a concussion. We take the proper rest we need, happens, they have given us a good rundown of the side effects. What do you really talk about in the huddle . Your recipes . No. [laughter] most of the conversation has to do with how the plays are going, what do we need to do to get better, did you see that . I try to keep it loose because i cannot play up tight. I like to laugh and joke and have fun. That is the attitude of bringing to the huddle. I think the guys like that. Everyone has their own way to play. Have you been thinking about a super bowl ring . Definitely. Ive been to three rangers lay off games. Vibe,possibl it is something to playoff. Goal. Per bowl is my thank you for being with us. Ofwill meet the cofounders aromaflage. A honeymoon in asia. Onstarted our next guests their own product line. They have created a product but it is notage, just a fragrance, it is my right time, right place guest. Ordinaryot an fragrance. Tell us about how you created it. We actually stumbled upon this local brew when we were on our honeymoon. We were having an unbelievable trip except we were attacked by mosquitoes. Localsd out what the were using, and we found it was an incredible product, and we knew there was out for june the an opportunity. It is one thing to say there is an opportunity, and another to say lets stop everything and try a new business. Michael quit his job, and took this on fulltime. Were you scared . It was a little bit scary. That i amther job actually still earning some money from, but the fact that michael was able to just take ump and dedicate himself fulltime was very scary for us. Towhat goes into aromaflage make it mosquito repellent . Essential oils. Bean,a been vanilla exotic southeastern citrus, and some other oils as well. You had to have a good smell as well as repel . Exactly. What was the cost . Comparedfairly high, to other fragrances. It reflects the natural parts of the product. But there is also the fact that we import this juice from southeast asia. There are burmese refugee women wet handcraft aromaflage, so have a social impact in our business, and doing well and doing good is important to both of us. You have a degree in euro science as well as an mba. What was the reaction from your family when you do cited when you decided to go into the aroma business . They were surprised, but not that surprised because they really liked the product as well. Background,entific there are a lot of things you ,annot say about the product and helps me understand it with that scientific angle. Manufacturing. That has to be a challenge if you have never done this before. How did you work out the details of bringing this to market . Question. You do not have scale if you are small, it takes a lot of time to get that leveraging power. Our apartment is full of holes and caps bottles and caps. Isnt learning on the job because you go on one path, you hit a roadblock, and you have to keep moving . There is a logic in a rating. Being an entrepreneur is very exciting because of this decision after decision. Hopefully those Big Decisions are the ones you get right, and the little ones are the ones you can afford to make not the perfect decision. Getting it into the marketplace, tells where you are . We started out with luxury landed ourwe just first big box retailer which is owned by urban outfitters. Our get to Market Strategy was intentionally focused on market eike nantucket, the bi vineyards, palm beach, where people are spending time outside, they love being out in the sun and bugs can be a problem. You want to create a brand, you want to create this of a as a lifestyle brand. How would you incorporate new items into the line . Outdoor kindles, as everyone ares, citronella candles not the most exciting part of the party, so we want to make that more pleasant. It is down the road, we will need more capital. Give us a range of prices. Large bottle retails for 60 and are small bottle is 30. Have youtten gotten any calls from those who want to expand oin acquisition . We have not yet, but we are in a very exciting space. We have a lot of investors who want to see what were doing. Anday get down the road find a new strategy. It is my summer fragrance that i wear every day. It makes me happy to go outside. Thank you for joining me. , our right place, right time guests. Coming up, we will find out how this Company Launched a skincare product into space. This is taking stock on bloomberg. I am pimm fox. It is not easy for companies to capture the attention of consumers. Everyone is bombarded with advertising all the time. One company with a track record of creating unique campaigns is the night agency. Evan, you need to talk about launching a cosmetic into space. Care aboutnot cosmetics, it is not something that they read about every night. But they do care about space. We figured what more poor. Way to launch this than to send 23 miles up into space . What did you think about this . Why . Launching a tube of cosmetic into space. With the team constantly looking to push the boundaries, there are nobler ways to market a product. Market ar ways to product. I was a little hesitant to embark on this journey, but the more i got involved it was an pushing idea that was the boundaries. How did you put together all of the pieces to make this happen . We worked with a team of smart people across the talent, and we insured everything was on the up and up. Do you think the faa gets a about launching a tube of cosmetics into space . We actually dealt with their tube of cosmetic into space division. [laughter] we had to correspond with them about the size of rig that we built. We had written it with them every 15 minutes. It was actually a pretty big technical challenge. How high did you actually launch this cosmetic . This is owned by loreal, so it is a large cosmetic avenue with a global player. How far up did this go . Feet, 23118,000 miles. We concerned it would have a satellite run into it . This is supposed to moisturize your face or make you feel better . And makes your face feel a lot better. There is a line of three products that is geared towards mens sweat. It is supposed to make you look less greasy in appearance. We were not worried about satellites, that is below the level of where they go. We were more worried about planes. You do not want a plane to connect with the oil in the atmosphere. What has been the reaction . Bible marketing viral marketing, you put something out online and everything gets clicked on. We do not like that word as much. Viral is something that agencies have invented to try to sell types of campaigns. For us a good story is a good story. It,le will want to hear they will want to watch it, they will want to see it. For us it would have been easy to simply make the video, but the way we like to think about it is that for the same exact budget we made the World Smallest space agency. What about some of your other clients . What is their reaction, and who are they . We work with nestle, glory help themtrying to break through in their business. They loved this idea, they love to see things break through and capture peoples attention and get people talking and interested. It is about telling good stories. People are sick of ads, but they love stories. We tried to difind compelling avenues to tell the story. Toare constantly looking come up with breakthrough ideas. What about the cost of Something Like this . Different than the cost of a traditional ad . It is. Traditional advertising is broken and antiquated. In the modern times it is about the best idea and how can we get that out there versus your traditional print advertisement . Are you going to send anything else up into the atmosphere . We are. The next launch is going to be a couple hundred consumers. Brands have been promising to send people to space. We think it is time. Were going to send you up. [laughter] oh thank you. Do i get a return trip . One way. It cuts down on the cost. Thank you for joining me good night. From pier 3 in san francisco, welcome to bloomberg west. Im emily chang. I had on bloomberg west this the move adds restaurant bookings to pricelines Online Travel business. Be deal is expected to completed in the third quarter, and is the first big move for priceline ceo who took over in january. The head of twitters media unit is leaving the company