Linkedin is out with its earnings today. The company missed analysts estimates. Shares are falling in afterhours trading. In the meantime, beating analyst estimates, Harris Associates is seeing its stock higher in the u. S. In afterhours trade. Another Earnings Report to tell you about on this thursday, nutrisystem is boosting its 2014 earnings forecast. Those shares right now are higher. Thank you very much, carol massar. Now to the big change at ford. Chief executive alan mulally, who led the automaker through the financial crisis, will retire on august 1. Fields will take over. He will carry on the passion about product. I share bills vision about leading industry through the creative process. Lets get more insight on fords future. Joining me is karl braur from kelly blue book and jamie butters. What should we expect from fields . They lost 30 billion from 200608. He took that opportunity, borrowed a much of money, put every asset of the company in hock and got it turned around. They had been training all their assets year after year and they really turned it around. He has cleaned up this company and handed a very Healthy Company to mark fields. And of course, fields kind of deserves it. He is the one that turned north america into the most profitable in its history. Not just the trucks and explorer suvs, but smaller cars, the fuelefficient cars, the focus, the fiesta, and the fusion is doing very well. It is a very exciting time for ford. Karl braur, talk about the f1 50 pickup and the all aluminum frame. Rex this is the most important vehicle they sell. It is a huge Profit Center for them. You know they will not make a change unless they have confidence they can do it, and do it in a way that will give them competitive advantage in the other players in the pickup field. I expect it to be very successful for them. Jamie butters, mark fields what does he have to do to keep this rollout going smoothly . He needs to do what he has been doing, which is keep track of it every week. Keep the sunshine, as hes said. That has been the system that alan mulally has embraced where they have these weekly meetings and line by line they report. Are things going well . Are things going badly . They try to identify problems and fix them. They have a lot of smart people and they know how to solve problems, but if people hide them as they have done in the past, as we saw at gm with problems of people hiding mistakes theyve made in their small car defects, if you dont see the problems, you cannot fix them. That is what alan mulally has brought to ford, and mark fields has embraced it. Karl brauer, has ford taken its eye off the ball when it comes to nonus sales . That is an interesting question. They do have some room to make up in places like china. General motors is more entrenched and selling at a higher volume. But they are focused there. Dont forget the history of the asiapacific auto management made his money in mazda and made it profitable. They are doing a lot of work already and the link plans and getting models up to speed and they are making linked in the most powerful brand there. They are doing all the right moves. It is just a matter of continuing the plan that is in place. And i think they will do that. I want to thank you both. Now on to another headline, pfizer said it would be sweetening its deal to 106 billion for astrazeneca. Astrazeneca had previously rejected pfizers offer in january. Now it is particularly alluring when it comes to Corporate Taxes. But is it just about paying the u. S. Government . Lets ask gordon caplan, a partner at wilkie farr and gallagher. Like a lot of usbased multinationals, they have a ton of earnings overseas and if they brought that back into the United States, they would be hit with a 35 federal tax and then state and local as well. There is a disinclination to bring cash earnings back into the u. S. Pfizer has Something Like 70 billion in cash overseas. They would prefer, as would most companies in the same situation, to use it overseas so they do not have to pay the repatriation tax. And the deal with astrazeneca is part cash and part stock. The second aspect is the u. S. Tax rate at 35 federal is much higher than the u. K. At 21 , and going down next year to 20 . The notion is that a u. S. Company subject to a high tax rate would merge with a company in a lower Tax Jurisdiction like the u. K. , and get the benefit of lower Tax Jurisdictions and lower tax rate. That is the notion of this in version and will probably be one of the largest inversions ever done. Is this employment act for lawyers . It is a full employment act for tax lawyers. We can sometimes talk to our tax brethren, though im not a tax lawyer. The reality is that there are two fundamental components, which make this somewhat alluring. The first is the high Corporate Tax rate, one of the highest in the industrialized world. The second, which is less spoken of in the media, is the fact that the u. S. Taxes worldwide earnings whereas most industrialized nations simply tax on a territorial system. What is the difference . The difference is that the u. S. Doesnt care where you earn your money. As soon as you bring it back into the united into the United States, it gets hit with a Corporate Tax even if its already been taxed. Most other industrialized countries simply tax earnings within that countrys jurisdiction. That is a big difference because if you bring money back into germany or the u. K. , it wont get hit with that tax again. Is there any chance this will change him a that the system in the u. S. Will start to look more like the system in places like the u. K. Or germany . That is a question for the congress and the Obama Administration. The Obama Administration in its latest budget proposal, it is trying to tweak inversions and make it more difficult to do this. It is more of a tweet to the system, not an overhaul. It likely wont stop inversions, but make it more difficult, and frankly, more employment for my tax brethren. I want to thank you, gordon caplan. Coming up next, the pga Just Announced where the 2022 pga champions tour is going to be held. I will be speaking to the president of the pga. And i will be speaking to sports legend David Robinson about mentoring and his business interests outside of basketball. Today, the professional Golfers Association of america announced new jerseys Trump Golf Club is going to host the 2022 pga champions tour. The course is owned by Real Estate Developer donald trump. Joining to discuss this announcement is pga executive in chief, Pete Bevacqua and the pga president , ted bishop. What are we looking at . We will have the pga championship in it is great to partner with donald trump. He understands the game and he invests heavily in the game. Ted bishop, not only do you have three holes in one and not only are you an agronomist by training, but you know about all of the different courses. Tell us about this course in new jersey. Tommy fast seo, who designed the new course will be there. I think people will really enjoy it. If you know anything about thefasio name in golf, they are really commendable in the way they will torment the players. You can stretch that golf course 7500 yards. It probably will be wet in new jersey at that time of year, so the golf course will play long. It is a phenomenal test. How do you look this far into the future . 2022. You have to prepare for logistics, hotels, recruit a volunteer base of at least 3000 people. And it takes time to get everything in place so you can hopefully ensure a successful championship. There are the four big tournament in golf. The four majors. The pga championship being played here in the northeast in 2022, what is that going to do to the whole revenue model of the pga championship as well as golf in general in the region . One of the attractions for bringing the pga championship to the metropolitan area is just that we hope it will be financially successful. Obviously, this is the capital of business and there are major corporations in this area. And we feel there will be 35,000 up to 40,000 People Per Day at the championship. For us, it is a formula for success. It is all about golf and the competition, but there is a revenue component to it as well. Previous to being at pga, you were at the u. S. Golf association. Correct. What is the distinction to be made between the two organizations . The pga of america is the entity in golf that represents 20 7000 pga professionals around the country. A are what we would say are the tangible connection between the game and everyone else in the country. They teach the game, they operate golf facilities. The United StatesGolf Association is the governing body of golf in this country and is responsible for the rules of golf. The rules, all right. Lets talk about the rules of business. Tiger woods, absent from the tour. What does that due to the business of golf . I think everybody cannot wait for tigers return, and selfishly we hope he returns at the pga championship in louisville in august. If you look at the ratings and what his publicity had to do with the masters, the golf channels ratings for the month of april were at an alltime high. They were up every week during april except the week of the masters. When you look at the masters and the rating, there were a lot of things going on. One of which was the fact that it was the best weather weekend we have had in the northern United States in 2014. Maybe a lot of people did not want to stay inside and watch golf. Are you going to play golf this weekend . Absolutely at my club in legend, indiana. Are you going to play . Im playing saturday morning just across the river in new jersey. Well done. Thank you for joining us. Pete bevacqua and tom bishop. Coming up, you will need the cofounder of baviators. Children lose and break things all the time. So many parents do not like to spend a lot on childrens accessories. They are expensive. A Company Called babiators is addressing this issue headon. It makes sunglasses specifically for children. The cofounder tells me about her approach in this weeks small to big. Babiators are safe and stylish sunglasses for babies and kids. They are made of rubber and they bend and twist and return to a natural shape. We came up with the idea in north carolina. My husband is an aviator for the u. S. Marine corps. We were out watching the pilots fly in. I noticed all of the adults were wearing their sunglasses and the kids were squinting trying to see the planes in the air. We launched babiators with my partner caroline and myself sitting at our respective kitchen tables literally cold calling childrens boutique. The biggest complaint is that they get lost. We started toying around with the rationale, lets replace them if they are lost. That is firmly came up with the guaranteed. I get a lot of reactions like, how do you stay in business . How do you stay profitable . In the three years of selling babiators, we are of gone from one million to 2,000,002 3 million in projected sales. One million to 2 million to 3 million in projected sales. We sold a lot more by having that one pair. That first year i literally lost several different winter hats. My partners and i realized we wanted to expand into different products. Why not make a hat you can guarantee if lost . All of these products should be replaced if lost, for free. That is what we are doing. Are joining me now is the cofounder of babiators. 400,000 pairs and counting. A ba in Electrical Engineering and Computer Science from harvard and you are making sunglasses. Yes. Where did you go right . I ended up marrying an aviator with the marine corps and we were living in South Carolina and the military actually issues those classic aviator frames to protect their eyes while theyre in the air. So we thought, why not make babiators for babies, to . What is the price range . We have two lines, one for 25 and one for 45. And you came up with a guarantee for the product if they are lost to the children themselves. We heard from moms and dads that they wanted durable sunglasses and sunglasses that are guaranteed. We sent a replacement pair for every pair that we send out. And getting into the hat business, its the same thing, a guarantee against loss. As parents, we know that childhood is getting outside, and active lifestyle, having adventures. We wanted to create additional products to expand beyond sunglasses and include the guarantee in that. When youre out at the playground or skiing or at the water, if you forget your swim goggles, you can get your free replacement pair. If you forget your hat, you can get your free replacement pair. 400,000 sold, 3 million in sales. Well done. This is taking stock on bloomberg. Im pimm fox. For the headlines, lets go to my radio cohost, carol massar. Keeping her options open when it comes to inhome soda makers, such as the devices made by soda stream. She talks in an exclusive interview with betty liu. And inhome soft drink could be something in the future. When that happens, we dont know. She went on to say she is not committing to a Single Technology when it comes to and inhome soda machine. Promotions and cheaper plans helped tmobile get 1. 3 million new monthly subscribers. And Consumer Spending surged the most in march in almost five years. Household purchases climbing 9 10 of a percent. Economists say it is a sign the u. S. Economy is gaining momentum heading into the second quarter. Nba hall of famer David Robinson counts allen mastery as a mentor. Lasry also knows about mentoring. Robinson joins me now by video from san antonio, texas. And with me here is clay clark. What is drive 15 . It is a website that provides practical education for entre knowers. If you ever wanted to start a business or grow a business, it teaches you what you want to know to grow a business, but your teachers are people who have actually done it. They are not giving away the advice for free. There is a cost and subscription. How do you know there is demand for this . I was the entrepreneur of the year for the state of oklahoma in 2007 from the sba. I get hundreds of calls per month from entre doors looking to grow their business and they just dont know what to do from entrepreneurs looking to grow their business and they just dont know what to do. Many of them dont know what practical steps they can take to grow their business. And the training is very entertaining. It is a lot of fun. Are there different areas to select . If you want to learn leadership, your teacher will be David Robinson. If you want to learn management, leacock wrote, the man who used to run walt disney lee cockrell, the man who used to run walt disney resorts. David robinson, and come in on this. How did you get connected with this thrive 15 . Clay is close to a friend of mine called me up and said, david, i know you are a teacher at heart. And actually, i love the idea. Having started a nonprofit myself and having to learn on the go, how to run a board meeting, how to raise money, i think it is something that is needed. Admiral capital corp. , this is one of the companies you cofounded, David Robinson. What does it do . Primarily right now, we have a real estate fund. We are a value added investor, hotels, multifamily, Office Buildings around the country. Our partner is usa. They put 50 lien dollars into our first fund and 50 million into our first fund and they are a partner. We have been fortunate and its gone well and we are raising a second fund now. Tell us about mark lasry. What is your relationship with him . I met him through admiral capital and got to talk to him through a different avenue. Here is this a powerful guy and i can now be a mentor to him in my business. Im looking forward to it. He is a very smart guy, clearly. And he knows its a long journey to turn that team around and be successful. Minority owner in the san antonio spurs, which is where you excelled, would you comment about the comments related to. Abou the comments related to donald sterling, the owner of the Los Angeles Clippers . Those were really unfortunate, and regardless of how they came to light, those comments are highly disturbing to a lot of people. And especially a lot of people that love basketball and the nba. It was particularly damaging to the nba brand. And as an owner myself, im embarrassed to be associated with those types of comments. I think adam did a great job of responding quickly, decisively, and i think he will find good support among the ownership group. You support the action that adam silver took . Absolutely. Adam is a smart guy and has been around the league for a long time. He has not been fully responsible for every decision a long time, but he has been in the mix. And certainly, he is ready for the big stage. He took the proper steps and i think he took a potentially explosive situation that could have damaged our brand and showed people we are very serious about the way we conduct our business. David robinson, i know youve got that Minority Stake in the san antonio spurs, but who would you also like to see in the league . Oprah winfrey, perhaps . I would be a great addition to the nba. I love magic and he would be a great owner. But i love people who are outside of the nba circle who come in and show an interest in what we are doing. I think there are several candidates that could be very fun owners and add to the diversity and the value of the league. As part of that ownership structure, the deal wont necessarily get done. There will be a change of ownership until the team is sold, perhaps later this year. As a minority owner, what advice would you have or direction would you give for anyone thinking of buying a team . There is a lot to consider. Ive only been an owner since ive retired. And ive learned a lot from the great franchise in san antonio. Our management has been outstanding. There are a lot of things to consider, especially if you want to build a great team. That takes time and patience. Get the right people and put your trust in them. I see a lot of franchises that go through coaches and players, but youve got to find somebody that you trust, and youve got to walk with them. And clearly, the spurs have a good track record and have set down a good path for people to follow. Are the spurs going to take the title . You are asking me . Uh, yes. No, dallas is playing great. Im not taking anything away from dallas. They look fantastic. But i like the way our guys are playing. They have played 82 games very, very well. They proved during the regular season they were the best team, and now heres an opportunity for us to rise to that level as well in the playoffs. Clay, your online site, thrive 15, that you are producing various videos and connections. What kind of mentoring advice would you give to the current ownership of the Los Angeles Clippers . I think they should thrive on to they should log onto thrive 15. Com and watch David Robinson talk about leadership. They could learn something from this guy. You can learn what you need to know in 15 minute segments. The idea is that you can log onto thrive 15 and in 15 minutes you can get a snippet of education that will help you, or you can watch expansive information that will really help you if you want to log on for vast amounts of time. I want to thank you very much. Coming up, the asian culinary and cocktail festival known as lucky rice celebrates its fifth year in new york. Coming up, details on how brands are are influenced by the asian influence. Move over, vodka. Whiskey is the latest to get a makeover. Whiskey is making the move to become flavored. One company has seen its sales increase over 2400 just since 2011. In this weeks edition of bloomberg is this week, we focus on the success of fireball and how the company has successfully marketed itself to increase sales. David leonard, that smile on your face indicates you likely sampled that whiskey. I sure did. It tastes like the liquefied big red gum. It is 66 proof. If it doesnt get you bombed right away, you can have a couple of shots. Manufactured by sazerac. What is their strategy . They would not tell us. It includes a lot of drinking and making lots of phone calls and talking to people. Basically, they hired a young guy from new orleans to talk to super fans and bartenders all around the country. That is how this took off. Will this expand the market for brown spirits in particular to go after female drinkers . I dont know if they set out to do this, but i found a way to do it. Fireball appeals to women, i think, even more than men. But the different flavors they put in this various whiskey mixture, what does it do to the actual whiskey itself . I dont know, but it has created a huge market not just for cinnamon flavored whiskey, but a lot of these flavored whiskeys you mentioned before. A lot of it has been inspired by fireball. What is next for fireball and sazerac . Will there be more flavors . I dont know. They have done a fantastic job. They have been very secretive about it and under the radar and they feel it creates a mystery and makes fireball that much more attractive to people. But if you look on the internet, they have had a successful marketing strategy. All right, well lay get back to your drink. David leonard on fireball flavored whiskey. Coming up, the former chief executive of the fashion leader vivian tam is now putting the spotlight on asian culture and festivals in cities such as new york, las vegas, los angeles, san francisco, and miami. Welcome. Tell us about the festival. Tomorrow is the fifth anniversary of the lucky rice festival, which i founded five years ago. We are putting together dozens of chefs for a variety of asian food that spans from taiwan to thailand. Bombay sapphire has come out with an addition called Bombay Sapphire east. You have been involved. Bombay sapphire east has been presented at festivals for a couple of years. We are going after the same demographic, people who want to explore culture through food and through drinks. They are not marketing to an asian crowd, per se. They are marketing to a global crowd of terry austin the seekers, if you will. Those are the types of people coming to the lucky rice festival as well. Tell us some of the chefs and the bigname restauranteurs that will be presenting. It is not just one. And it goes on for a long time. We are doing a big event tomorrow night and then taking it on the road and going to san francisco, l. A. , vegas, and miami. And as we get to every market, there is a different regional perspective on asian food and we are working with local shelves, even though we are working with more of a global Culinary Council that is advising and consulting on everything we do. Do you have any idea how many people have attended the lucky rice food festivals over the years . We get about 10,000 people a year. Asian food is it has been mainstream in america for a very long time. There is definitely a new interest in regional asian food that is moving beyond japanese, chinese, thai. That is what is so great about this festival. We are able to go into places like miami and see a really small city that does not have a defined asian population and they embrace asian food. Or to see chefs that are not asian, but using asian ingredients or cooking techniques in their food. It is almost like reverse fusion in a way. What have chefs and culinary followers found from shanghai specifically that they can use . Because i understand that this is a big inspiration, particularly this year. In shanghai . That is interesting because that is my background. People used to say, lets go out for asian food and that might mean pad thai, chinese food all in one. And now there is access to food from all of these different provinces and it is a great way to learn about culture when you are eating something very appetizing. And we can get it through lucky rice, through the festivals. Think you very much, danielle chang, the founder of lucky rice. Coming up, i will introduce you to the mobile game that is clinically tested to reduce anxiety. We have all heard about addictions to mobile games. For example, candy crushed, and reverts, but what is the market like for games that can treat conditions like some form of an illicit . Our next guest teamed up with developers to design a game that would reduce stress just by playing it. The game is called personal then personal zen. Lets start off with your background. Emotion imbues everything we do, whether it is making decisions, whether it is being challenged by something scary like talking on live television, and there is this constant interplay between our thoughts and feelings and behaviors. When we study emotion, it is one of those exciting areas to study because we get to study interplay. You put together something called the emotion regulation lab. It sounds a little scary. Maybe we should work on a name. That is my lab where we do research. How do the motions organize everything from thoughts to feelings to behaviors and how, in turn, can we influence our emotions . That is what emotion regulation is. Personal zen, is that maybe the first step in a wide array of emotional regulation apps . Precisely. The idea is we have habits of feeling, of paying attention to the world, and interpreting the world. And these habits can create anxiety and stress. If we can retrain people to think differently, then we can help to alleviate the burden and stress of anxiety. One of the things i noticed about this pacific cap is that it has a this specific app is that it has a happy face and a sad face. In anxiety, you pay too much attention to negative information, and it competes to the attention you pay to positive. In the game, we create the happiest right and the angry sprite and we train you to follow the joy. And over time, with each session you can retrain your brain to look at the world the family. What are the options for using apps to treat other kinds of Mental Illness . This is a very exciting part of this field because we have these cognitive bias device technologies. We have devices for addiction, smoking, many cognitive devices. If we take that science and use it to fuel the development of apps and gain utilities, we can embed them into the information. Thank you for joining me. Tracy dennis from hunter college, a psychologist. The creator of the app personal zen. Im pimm fox and thanks for taking stock