Instagram has made it. What everyoneth is talking about, ukraine and russia back in the headlines. The spontaneous protest taking place in the eastern part of ukraine. Accusing russia of instigating rest. Oun it is said to be similar to what happened right before russia crimea. To annexed those that youre looking at our prorussian demonstrators in front of a Regional Government building. Once the sun came up, it was a different story. These are some of those same protesters in handcuffs. The progression demonstrators this city, other cities are also seeing protesters. It has a large prorussian presence, and the white houses onto to it. We are concerned about several s moves in ukraine over the weekend. We see those as a result of increased russian pressure on ukraine. Theres strong evidence suggesting that some of these demonstrators were paid, and were not local residents. A strong accusation from the white house, that russia is paying these people to disrupt and maybe even start a civil war between the prorussian Eastern Ukraine and the proeuropean western part of the country. The russian government says it is not true. Heres the expert stake. It is a counterclaim that there are russian intelligence agents inside these groups is absolutely recommend this is not the disputed by anyone. With these special Services Company he is infiltrating spontaneous protesters, i think some of this is genuine, and then backing him up with 40,000 troops 30 miles away youre going to sit there for as long as this crisis goes. Always ready to come in and intentionally impose a military solution if the ukrainians failed to solve it. They gave every sign of doing that. Richard falkenrath who used to work with the white house. The white house may be right, and it has a warning for russia. If russia moves into Eastern Ukraine, either overtly or covertly, this would be a very serious escalation. Andall on president putin his government to cease all efforts to destabilize ukraine. Furtheron against military intervention. Russian president Vladimir Putin is his usual defiant self. He said he has is right to defend russian speakers in ukraine from fascists, after the ouster of the president viktor yanukovych. Clinton says they are conducting military exercises, and will with draw afterward. Securityite house visor richard bove rep told us how you think we should play the spooning chess match. We should focus on his longterm strategy. We should ensure the government in ukraine stays reliably prorussian, in its an orientation. I do not think he is obsessed with the short term tackles of what is happening in the street in these particular cities. Can ukraine straddle on be prorussian and pronato at the same time . Very difficult to see how. That is one of his red line, he will not permit the expansion of nato or the European Union into the ukraine. How does that get accomplished . Not by militarily carving off the eastern provinces cap that accelerates what he is worried about. The is going to do is let ukrainians do his work for him. What him under so much pressure from internal pressures that they fall prostrate before him. Putin is not the only one talking tough. Remarkable point, i think this line is incredibly telling will he writes the world today is not a Junior School were teachers assign punishment that well. He is talking to the secretary of state to the present of the United States committees calling them cool teachers. The gradient lawmakers may need a teacher in the room, a fist fight broke out in ukraines palmetto your today. Today. Ines parliament they started back when they ousted yanukovych. We have a long way to go in ukraine. Coming up next, we get an inside look into airbuss new a350. The jet is getting a makeover to compete with the dreamliner. Will it match up . From worst to first give nbc has done it in less than three years. Votendred votes 400 way eiboats road their way through the largest festival. Onthis is lunch money bloomer television, live on bloomberg. Com, see you can access on your tablet and smartphone as well. Today in motors lets start with a couple of headlines. Bmw is looking to open it second north america factory. They have been narrowing the list of locations with at least two sites in mexico still being considered. This is about going where the growth is. The u. S. Is already bmws largest market and sales continue to rise their. Re. The stands in stark contract to the sales in the european market. This is after six years of decline. We are hearing that this new factory made the bmw three series cover that is their bestselling model. What is interesting about it is that would help them to compete against mercedes in the u. S. Bmw and mercedes are locked in the heated battle for the top spot in the u. S. This would clearly be something that is on bmws my dear. We will say that the billion dollar investment into bmws South Carolina plant makes it the biggest factory in the world. General motors is staying headlines within with its 7 million vehicle recall. Of this morning, still zero gm dealers in the tristate area actually had the parts for the effects. We called almost every single dealership. Obviously, they cannot begin the repairs. I reached out to gm directly Company Spokesperson told me that no delay on parts, and they are on their way. We have always said the week of april 7. No rush as long as you take your keychain off. Seat for an the hot recall 10 years too late, but suvs are getting top marks for front end collision safety. Of good,ed a rating and the results were released today. The test simulates what happens when the front corner of the vehicle collides with another giggle, a tree, or a pole. It is one of the most dangerous collisions possible, so you want to score highly there. The Toyota Highlander was deemed acceptable. The other six vehicles in the test were marginal or poor. Gm is still dealing with fixing the two point 6 million vehicles that have faulty commissions switches, the ceo of Saatchi Saatchi has seen this before, with tylenol. He is the perfect person to see just how mary barra is faring. Intervention taken control commission is leadership coaches stood up and say we have this wrong, this is what were going to do, and we are on our way. We suggested that hiring ken feinberg, that has to be taken as a positive. The real question is, as jim looks back to their past, will the guys like you say look forward . It is a combination of and and. I think over the past 40 years, at number two and number three in terms of this they have done pretty well. It is about the future. What we going to do now to fix this problem . What are we doing now to bring back quality, reliability . As Digital Media and constructed tool for companies in brand troubled . It is more of a tool now, it is a way of life. We are all digital native. We have to understand this market and these rants, and with to communicate with people where y want to be vindicated where they want to communicate and how they want to communicate. You go from a fullpage tylenol ads in every newspaper in the country 30 years ago to endless tweets and facebook. Is that the reality . That it was not the ad that made tylenol and the recent successful, it was the quality integrity of their leadership. They goal, took steps to fix it, and here we are back again. Now to accompany learning from the problems its rival has faced. Airbus has put unprecedented resources into the debugging the a350 to avoid the kinds of issues that boeing streamliner has had. The risking is what it is called. Success could help airbus dominate the market. Being the competition is not just about the safety it is also about the ride. They showed off the interior of their a350 for the first time. How does this compare with the dreamliner . Meet msn2. It is the mockup of the a350, like a show and tell for airlines. Potential customers. Airbus says that offers appear passenger comfort. About said the same thing the dreamliner, so how do these rival stack up . With that is 5. 6 meters means that airlines will really be able to pack them in, has aeans that the a350 10 across seating option. The dreamliner has a maximum of nine. Breathing easier on an a350 flight, thanks to a new aeration system. It changes the air inside the ever threefour minutes. It makes for a more comfortable ride. Dreamliners have the same lower air pressure, but also equipped with special filters that suck thatose smells from food guy sitting next to you who just took off his shoes. The a350 has a full led lighting system, that has 16 million color options. Hopefully not an operation that wants all in operation at once. The dreamliner can mimic sunrise and sunset. And looks incredibly uncomfortable to me. Tonight skies to space, is a good night for stargazing. We will tell you why. High afterlying seeing new numbers and video streaming, media is next. This is lunch money. Were streaming live on bloomberg. Com, see you can get us on our tablet and smartphone as well. Media today, the battle for viewers. Amazon says it has scored a victory. The ecommerce giant says it is past apple and hulu in terms of the number of video streams. They cited data from online via tracker quilt. Prime instant Video Service nearly tripled in the year ended march. This gets to an issue with all of this online streaming, that it is not measured as price nicely as television is where well see the nielsen ratings. We know from the nielsen data that people spend four hours a day on average watching television. They spent 10 minutes a day with online video. That done some survey work would tell us that the leading things that people use online are youtube and let blix and netflix. Consumers are using that multiple times a day. Amazon prime was closer to 10 of consumers. To connect with hulu, theyre doing somewhat better. That puts them to the upper clear closer to the upper tier. You see video transforming. We have this traditional cable pipe that is now exploding to online distribution. All of these Online Companies are seeing these as the next iteration killer app. It is really great for content companies, and it is a challenge for the traditional distribution companies. It is indeed. You hear about the millions being put in place i read some iran now Satya Nadella going with xbox. Being put into higher big names to come on board and create that content . I think what the Tech Companies are finding out is that this is a very different business. 20 years ago the hot applications were software for computers and laptops, and now the hot applications for a tablet or a smartphone is popular but he content. People like yahoo , people like amazon won to spend and create their own shows and own that kind of a killer app. That is difficult, youre the only guy who has had success on lookstrances internet ad the only guy who has ha success is netflix. While amazon says it is the leader in video streams, nbc now says it is the leader in the most coveted viewership demographic in the world. The broadcast network says it with thee the season biggest audience in primetime among viewers ages 18 to 49. Worst to first in three years. The way they are trying to spin us is that we are number one across the board for and that is true at least in the 1849 demo. That is the demographic that buy. Tisers us more than 60 of their ads will come from the demographic of and if youre not in that demographic youre winning. Theyre winning it in the tonight show with the new host jimmy fallon, and it is not just pie time, it is dayparts as well. Olympics, ande football have had a big effect. The halo effect, ratings have certainly helped them. Sports are still aboard to all tv networks. Theyre turning around, making it work. They were number one. Into thisoing to get battle of semantics or how you frame the debate. Like to toutoth the total ratings, meaning that everyone aged two and up who watches. Tend to go back and forth on who wins that one, nbc is trying to say that i know you want to look at that, but that is not the important metrics. The popularity is not as measured by ratings these days, in a true sign of success if your site crashes on a premier. Take off a couple million game of thrones fans. It was so intense that it crashed the Cable Networks online cap hbo go. They also watched the oldfashioned way like i did on tv. It was the largest audience since the sopranos finale in 2007, which drew new 12 million viewers. President obama is making a push for equal pay for men and for women, and nothing to executive orders this morning. We will talk about those after the break. Do you want to read faster . Now there is a nap or that an app for that. It is 26 minutes past the hour which means that Bloomberg Television is on the markets. I am alix steel and were looking at markets that are clawing their way into positive territory. The nasdaq in particular rebounding from its worst threeday drop since 2011. The average stock is still down nine percent from its most recent peak. S p, it is the slightly above its 50 day moving average, but the nasdaq is still below its 100 day and 50 day moving averages, where traders really look to watch to see where markets will go from there. One stock that we are watching today is eli lillys. The Pharmaceutical Company has been ordered to pay 3 billion in punitive damages. This is after a federal court found it hits the cancer risks of one of its diabetes drugs. We are back on the markets in 30 minutes. This is lunch money. It a thousandsaid times, but i will say it again, bloomberg is streaming live on bloomberg. Com. Search the internet for us. Todays moving pictures where video is the story, a candlelight vigil for relatives of passengers on the missing Malaysia Airlines jet. It was one month ago that flight 370 went missing. Gather around candles in the shape of a heart with an airplane in the middle to pray and remember those on board. A smart car flipping spray. Police are looking for vandals who flipped four of the little cars. Ifyre trying to determine the flipping for a prank or example of growing tension among some residents who blame the Tech Industry for the rising cost of living in the city. I think a lot of people hope the trend does not continue. A rare wine cup from the main dynasty the game that you can cap has sold forth three 6 for 36 436 million. President obama is pushing to narrow the gap in pay between men and women. It took action, signing to , one preventing gag orders that employers put into place to keep employees from discussing their pay. Heres what he had to say in the last hour. America should be a ls level playing field. If you raise for everybody, or those who want to work hard have a chance to get ahead. Restoring that opportunity for american, men and women, has to be a driving focus for our country. Louistudy out of the st. Had found that the gap is not as big as the Administration May be suggesting. The study says that only a 3. 6 exists in the pay for the jobs. Women choose jobs for the benefits of them i want more maternity leave, or health care. 3. 6 whichme down to means it is a very complicated issue when youre trying to figure out how to address this. Administration is over simple finder by saying women are making . 77 on the dollar as opposed to looking at what jobs a woman is doing. That is a very kind way of saying it. What theyre doing is that they are aligned. We all know that this number is overstated. We know that the pay gap is far smaller than what they say, and we know the reason. Men and women are different if they choose different majors in college, and the reality is if you go to nursing it pays less and petroleum engineering. They choose to take more time out of the workplace, and that has an effect on their salary. If you look at how women in their early 20s are doing over there making more. Is farlity is this oversimplified. Midterms on the way. It certainly sounds good. This is an economic issue, it is not a political issue. Percentit is 3. 5 , four , one of the disparity is, if it is based on gender should not be. It should be eliminated from the economy. It is that simple. In terms of the data, as you know, president obama is going to be signing an executive order tomorrow with regard to federal contractors and disclosure of salary data. I think that is a good thing, and it will add more information, more factual information into the debate. More transparency on pay practices. Reader transparency, so hopefully federal contractors will imply with that. Brother really is watching, even more. While there is a big push for equal pay in the workplace, more men and women are staying at home. The share of mothers who do not work outside the home roaster 29 in 2012 according to a new from a modern up era low of 23 in 1999. The recession has kept some others at home and out of the workforce while others they home after weighing the cost of childcare. A third of those stayathome mothers are living in poverty. A hightech classroom, but is it something students wa nt . Could you be the next asteroid hunter . This is lunch money. Streaming live on bloomberg. Com, your tablet, or your smartphone. In the classroom, learning and technology. Traditional greeting is a timeconsuming process. But what if you could speed it up . Here is sam grobart. These racks and shelves contain a lot of books. For thousands of years we humans have been pretty good at the whole reading thing. In most places we do it the same way, we start with our eyes on one side of the page can and we moved across to the other. Working tony is change all of that. Words one after another. If youre resenting things word by word of you do not actually need a very Large Display to read longer text. Samsung is hooked up with them to give that technology on the latest line of smart options. Is of our time reading moving our eyes to the next word and refocusing. If we do not have to do that, and the words come to us, we can read faster. According to the Research People using the Program People read about 400 words per minute. It is twice as fast as normal, and there are some outliers rating at 1000 words a minute. 650 words a minute, comprehension also for cliff. To account for 15 of all reading within two years. That is a pretty lofty goal, but they think they can make some inroads into the shorter form reading we are all doing. You will not read war and peace by using this, but checking your crowded inbox, and scanning a quick text message on your wrist has less to do company in digesting and more with just glancing at and burning through. It is actually very cool, but something that students get excited about . 600 highmore than school and College Students about the text that the using the classroom tech they use in the classroom. Laptops of the most popular device, but we can see that people are using more mobile devices. Tablets of smartphone together are kind of coming up second, individually they are not that large. We are starting to see more, but education in the classroo and thm is slow to change. The next popular answer was no device. Why was that . They cant afford it, the do not know how to use it. A lot of features are pushing back on technology saying we are teaching much more basic ideas and technology can address. About education is not wanting all of the stuff from the classroom. I think there are some protections around that. Think that the court it is and aly an expense knowledge gap. With that do technology in my classroom that will help my kids . It is easier to just say i do not need it and it will cost a lot of money, or a particular teacher was a, they do not have the discretionary budget to go get five ipads. You said how many of you think the ability has improved the classroom . Was aple that there distracting effect of the technology, so it was both. It was yes more people were saying it helps them improve their grades for high school and college, but also people thought it was a distraction. The History Technology in education had me thinking a lot, and it is a very vivid scene where this classroom in a great educational results but that the teacher would spend 11 minutes getting everyone booted up and i wouldve that is the reason we are seeing some of these reactions. I think it is historical. If you look at 15 years ago, there was this huge type benefit to get the internet into classrooms education would improve. I think that proves not to be the case of theres a lot of false hopes that were if youre a teacher people told you that this was all going to change things before, and it did not. Ofhink theres a lot opportunity, were are still seeing the very early stages of mobile in education. It is still very early. Cracks teachers are now using smart boards. Cracks both in high school and college their super popular. Electronicdimentary clickers to respond to the teachers that are very popular and universities. You can imagine all this will end up on the mobile device. The technology is going to change. And it will get there, it is just slow. Increasedo thought of cheating. There are positives and negatives in the survey but technology in the classroom. Are downloading things they are not supposed to be, some able so they cannot take them home. What about software . It is still very early. I think there is some Great Software out there for elementary school. That is where a lot of the work and effort has gone cap if you look at this market. I think there is not that much Great Software for high school and college kids. And that came through in the survey. People said they used software, but when you dug down, it looked like it was older stuff that has been around for a long time. We are off to outer space after this break. We will give a treat to astronomy geeks that they only get to see once every two years. Nasa wants you to find asteroids. On lunch money. This is lunch money. We are streaming live on the internet, so you can access from your tablet and your smartphone. We are superduper modern. In space, nasa says it is a great month for stargazing. It is also a good chance to see mars in full force. Why is that . Lets let nasa explained. Mars, the earth and the sun are also in a straight line. Limitary orbits are elliptical, that is slightly egg shaped. So the actually date of closest approach is not come until a week later. Mars will be closest to earth on the 14th of and while you may also want to find some asteroids. Nasa is holding an asteroid hunter contest, and if you help them you can get a pretty hefty price. Asteroids are important for two reasons. They contain lots of valuable natural resources, and they have the power of killing everything on earth. For both of these reasons, nasa has treated the asteroid hunter contest but you can win up to 35,000 if you can come up with a new and improved algorithm to track and find asteroids. Currently there are only able to track about one percent of all of the asteroids in our solar system. That means there could be a world killing asteroid heading for us right now, and we would not even know it. We have had a couple of close calls recently. E space rockug missed us by only a couple of thousand miles. And exploded with the force of an atomic bomb. It was just 50 feet across. An asteroid onemile whilide, things would get cataclysmic. Contest,steroid hunter would be better to find these things before the world ending event. Partneretary resources is hunting asteroids for a different reason, profit. Many asteroids are loaded with russias minerals, which means not onlya detective is weight to make sure we do not go extinct, but also to make a buck. Check out the first instagram from space. Stevens wanted to be photo from the International Space station, it is posted on the iss instagram account. it is taken from the seven window observation room. Theres another way to get up to space, sort of. Had to six flags in jackson new jersey this summer. It is less about getting up there than getting back down, if you can stomach it. It is todays mystery meat. It is 56 minutes past the hour, that means that Bloomberg Television is on the market. Heres a quick check on where stocks are trading. Finally we are seeing green across the screen when it comes to futures. Rebounding from that worst threeday drop since 2011. On the one hand you have investors buying guide bids, but stronger u. S. Growth in this year well actually helped the anyd economy, offsetting weakness in emerging markets like brazil as well as russia. We want to highlight a couple of stocks for you today. The first is the dr pepper snapple. They were cut to underperform, citing weakness and margin pressure. Up gradingnly goes buy,ly nike upgraded to they have a 12 month price target of where are also watching la highpricedh has a ipo after the bell. To raise as much as 781 million, joining me is leslie picker. Where does this ipo price . It is amazing. You can look at this relative to a hilton or extended stay, one of these legacy lodging companies. That price, in terms of question earnings is at the highend. It is at a premium relative to its peers. This is the third Blackstone Company to go public in the last six months. Their price in the middle of the range, i do not know if that is an indication of where we will see the rest of the price. What is the interesting thing that makes it so beneficial for Blackstone Group at these Companies Public now . It is common to see a londonbased private Equity Companies exit or verticals at the same time. Because of the success of the extended stay, there are investor demands for these type of companies. They are kind of a sweet spot because it is the midpriced lodging model. They hit the consumers who have may have been acted by the unemployed rates, and now that those are turning around they will continue to travel a bit more and have discretionary money for travel. La quinta can learn that there is investor demand, i can capitalize on rising stock prices for the lodging Companies Come and price their shares adequately. Well as thes lon other countries to will process had a dual process. Andn the high run up prices, they saw they could get a better valuation in the ipo market than they could with a private equity. Not that there was not interest from the private sector, but that there was better from the public. Higher valuation. A defense of where they price. They depends on where priced of their world hold a majority stake in the company after public, but it will not be as substantial as it was with hilton. They brought it back 3. 4 billion. Bloomberg west is up next. Live from pier three in san francisco. Welcome to bloomberg west where we cover innovation, technology and the future of this mess. I am emily chang here with cory johnson. Forprofit colleges heading online. Questions about what kind of education you are getting. At technologyk and education. Billions of dollars flowing into for private institutions online