Could this be the fastest car on the planet . We kicking off with what everybody is talking about, ukraine. Starting with crimea. The Parliament Just voted to secede from ukraine and join russia. There will be a referendum on the 16, and 10 days time. Enters a over crimea new phase. 60 of that population speaks russian. Russian president Vladimir Putin to protect that population. Prorussian gunmen have occupied crimeas general assembly. It will not be a surprise if crimeans vote yes. Ukraines new Prime Minister is not getting up. Mr. Pippin, tear down this wall of intimidation and nuclear aggression. Lets build a new relations between ukraine and russia. We are not ready to surrender. And to be the subordinate of russia. Shout out to Ronald Reagan from Arseniy Yatsenyuk in brussels for an emergency meeting of eu leaders. Ceu is split over how to impose sanctions against russia. Eastern eu states are taking a hardline, western members want to give russia more time to pull back forces in crimea. Here is David Cameron of the u. K. Get russia andto ukraine talking to each other. We have got to demonstrate here in the European Union we will help the ukrainian people in their hour of need. Vital, we need to send a clear message to the russian government that what has happened is on acceptable and should have consequences. Would be evention more unacceptable and require even more consequences. Mr. Cameron talking tough on russia. There is a question many people are asking. Why do these countries care so about tiny ukraine . Here is the Prime Ministers answer. To britainters because we benefit from a world in which countries of they the rules. We benefit when we enable people like those in ukraine to be able to choose their own future. That, and money. The eu accounts for 75 of Foreign Direct Investment into russia. And russia provides 33 of the eus petroleum. They need each other. France needs russia, too. This is a worship made by france for russia. It is designed to strengthen russias ability to deploy troops. The ship as part of a 1. 6 billion deal that marked the biggest ever sale of nato weaponry to moscow. France says it has no plans to scrap the deal even though it is criticized russias military push into crimea. Here is the french president france will want. Francois hollande. There will be the maximum pressure on russia for deescalation. There is a possibility of sanctions. Not looking to raise tensions but to open a path for dialogue. That is what we did in paris yesterday. Now we need pressure from europe to increase tension and allow ukraine to decide their destiny. Friends resident francois hollande. Of sanctions has not been working on russia. Russias force has not worked on ukraine or the u. S. Henry peace laureate kissinger says they are going about it all wrong. In the washington post, he wrote the ukrainian issue is posed as a showdown. Whether ukraine joins the east or the west. Side,e must not be either it should function as a bridge. He spoke to charlie rose last night about russias moves. Russia is no longer very strong. No longer in a position to threaten its neighboring countries. Conducting a policy in which he is both authoritative and defensive at the same time. To russian i have ever me has found it easy or possible to consider ukraine a separate country. For 300art of russia years. The history of ukraine and russia have been intertwined for several hundred years before that. The evolution of ukraine is a matter that moves. The full interview of Henry Kissinger tonight on charlie rose at 8 00 and 10 00 p. M. Eastern. President obama not taking his foot off the gas. He ordered assets frozen and u. S. Visas blocked for people engaged in corruption in ukraine. Stay tuned. Israels Prime Minister doing some the policy. With Silicon Valley. Eric schmidt of google ids the four horsemen of technology. That is also coming up next. This is lunch money, streaming live on bloomberg. Com, your tablet, and your smartphone. In tech, the Silicon Valley connection. Tech startupe to a scene and linking up with california. Angela netanyahu signed a business cooperation deal with jerry brown yesterday. They agreed to help each other in cyber security, clean energy, and water conservation. Midst of an the drought. It brings home how important it is to manage our water efficiently and wisely. Has no water problems because we are the number one recycler of wastewater in the world, close to 90 of our water. We have drip irrigation and we prevent leakage and pipes. We have desalinization. We do not have a water problem. California does not need to have a water problem. I think we can overcome this. Israel and Silicon Valley have close ties. The Israeli Chamber of commerce is partnered with facebook, oracle, microsoft. More than 150 israeli startups have operations in the valley. Cory johnson sat down with mr. Netanyahu to talk about this. Get allld like to the venture capitalists to come to israel and see how they can entrepreneurs and to cooperate with them. You do not insulate yourself, you do not cloister yourself in this global world. You open up. Preferably to the smartest brains you can find. That is what we have in israel. There are other places like that. California and israel are two of the greatest hubs of technology innovation. Lets make our work even better. Seen a lot of little Companies Get acquired before they get to any size. Is that good or bad . When you imagine your economic goals for these companies, where do you like them to be . Giant behemoths like google, which we have not seen out of israel . Small googles. That requires marketing reach. You have brilliant people. They develop startups. It used to be that if they sell at 100 million, they were successful. Now they sell at 1 billion. A chore sure there is for that. I am not going to legislate and tell them you cannot do that. It seems to be our lot to keep on producing these mushrooms. After rain. Somebody else picks the mushrooms, that is ok. We might develop a market in which eventually we have big companies. It has happened to several companies. Overall, israel is the laboratory of the world. The laboratory of innovation. During mr. Nine yahoo s during mr. Netanyahus tour, he also met with cofounder of whatsapp, jan koum. , ericntgomery summit schmidt spoke with emily chang about the four horsemen of tech. There has always been one dominant network platform. Threatened to, be broken up by the government. And then you have microsoft, they were found guilty under appeal. Revoked. Nce was there was agreement as to their tactics. We had two models of this. I always felt, going back 15 years or 20 years, if we had a couple of those that were competitive beyond belief, they would be a better answer from a regulatory perspective as well as from a creativity perspective. We are there now. If you look at amazon, apple, google, facebook, four Different Companies that have huge market scale, reach,of cash flow, brand value. We can debate if it is a fit or lets talk about those four. They have different ways of dealing with advertising, customer revenue. The world anding establishing platforms with enormous value. When i say platforms, there are large numbers of companies built on top of that. Using amazon, there is a large ecosystem of companies that use amazon for distribution. Apple, we all understand the notion of apple stores in the music industry. Facebook has done very well in the mobile platform. He likes competition. Here is what he had to say about the iphone. Billion users. 1 of android. We activate 1. 5 million a day. Android is a huge pot form success. It is extraordinary. You now have a battle between the iphone and the android phone. That fight is producing enormous cost savings, volume savings. The consumers benefit from the competition. One challenge facing google china. Search from google the mainland to china. Here is eric schmidt on the chinese government. Negotiating is difficult. It was my job to do so. It will remain difficult to negotiate with the chinese government. The most likely scenario is that the government will continue to google. Of they have the power to block access to services through their great firewall of china. We have tried to convince them that the country will be stronger and in better shape by opening up to twitter, facebook, google, youtube, on and on. They do not agree. Watch more of our discussions with eric schmidt and Benjamin Netanyahu on bloomberg. Com or go to our app. How is this for hightech . Furniture that moves. The company that makes it on the move. This is our series small to big. Of dollars of copper is sitting around. A look inside the cover trade, next. Breaking news on the situation in ukraine. Earlier today, crimea had said it would be holding a vote on whether it wanted to stay in ukraine. The acting president , olives and a turchynov, o Oleksandr Turchynov is saying the farcendum would be a organized by russian forces. He says only a National Vote on future is legal. He says the territorial integrity of ukraine is sovereign and unassailable. It looks like the rhetoric is heating up once again as he makes these comments. Tracking these developing stories and bringing you updates as they happen. More lunch money in a couple minutes. Have you ever wondered how you store metal . Harder than it sounds. Alix steel explains. Desert,in the arizona behind this sense, past those guards odds, tv cameras, and loadn detectors, a mother of one of the worlds hottest commodities. How much is this worth . 100,000. I am standing next to 100,000 of copper. Yes. Doug smith is the ex cia operative that protects the copper in this massive and well secured warehouse. Copper medal is used in almost everything in modern society. For telephones, computers, car, pots and pans. Mans a most useful metal has ever discovered. Why is copper a hot item . It is so useful. Copper can be resold anywhere. Copper theft is a big business. Between 2006 and 2012, 15 Million Dollars worth of copper was stolen from an arizona mine. Warehouses almost never let cameras inside. Doug smith agreed to let us have a look around. Arrives directly from nearby mines and the copper is held until someone wants it. Use 6000 pound forklifts. We cant load the copper as soon as the vehicle arrives. Smith charges copper monthers 8 per ton per to hold their product. The recession was good, copper sales slowed, leaving smith with a full warehouse and a fat wallet. Times are changing. There will be more of a need for copper. That is good for the economy. It is a little tough on us, we are seeing our copper going from 30,000 tons in may to about 5000 tons now. We are watching money walk out the door. Also essential to the flow of metal . The London Metal Exchange. It is also controversial. Alix explains. Traders. Tal is tied to itthe London Metal Exchange is a different story. You order something from amazon and expect to get it into five days. Imagine if it took a year. That is what happened to some buyers like millercoors and anheuserbusch when they try to get aluminum from the London Metal Exchange. Why . Big reason has to do with inventory. Alwaysal is not available. Socgen estimates that 80 of and inventory is tied up financing. You buy it, store it, sell it forward by 12 months and pocket the difference. The other reason is a very gray area of the warehousing business. That has to do with fees. For every day metal is stored, the warehouse makes money. Cut, the cmea 1 does not. One of the lmes biggest warehouses is in detroit. About 1. 5 million tons of aluminum. The charges about . 48 per ton per day. It is making 720,000 a day. Moreonger it stays, the money it makes. Money can be a very powerful motivator. What kind of disadvantage does this create for buyers . Allegedly it wound up raising prices. If we look at premiums, what does a buyer have to pay over the spot price. It has really sort, up 90 since december. The buyers will tell you it left them at a disadvantage. For example, tim weiner is the global risk manager at millercourse, he testified before the senate in july. Here is what he had to say. We are forced to wait over 18 months to take physical delivery or pay the high physical premium to get aluminum today. Tens ofost millercoors millions of dollars. That might have inflated global alumina prices by 3 billion in 2012. Steelzing, watch alix inside the copper trade right here on bloomberg television. That movese metal faster. It might be that bugatti, fastest car in the world. We will put you behind the wheel inn motors. Sharpen your pencils. Big changes on the sat. Good for College Students or does the College Board get an f . The hour,tes after bloomberg is on the markets. Lets look at what is going on in stocks. A rally once again for the s p 500 as jobless claims fall to their lowest in three months. Optimism around the monthly jobs report we will get tomorrow morning. A couple individual stocks we are watching. Costco, largest u. S. Warehouse club chain had secondquarter traffic secondquarter profit fall short. Global,ooking at joy raising the bottom end of for your earnings forecast as the First Quarter starts off with a bottom line miss. Joy may look towards acquisitions to help spur growth. More on the markets in 30 minutes, more lunch money is next. Money is lunch streaming live on bloomberg. Com, your tablet, your smart phone. I am adam johnson. Moving pictures, the video is the story. More details on the woman who drove a van with her three children into the Atlantic Ocean in florida. Police had stopped the vehicle. Of driver showed signs mental illness, not enough to take her into custody. The children were rescued. She is undergoing evaluation. No charges have been filed. In north korea, state run television showing kim jongun with the military official considered to be second in command. The first time the man has been seen in weeks. Some believe he is the target of a purge by kim. No word on when this was recorded. Harbaughisco jim sinking a halfcourt shot. He was giving a pep talk to the university of kansas jayhawks. Their game. Won that is the exact outfit harbaugh always wears on the sidelines. Khaki, black shirt. Thats a swish. Who says you cannot change and 88 euro tradition . Not the College Board. They have announced an overhaul for the sats. Here are some of the changes optional. Is vocabulary will focus on words commonly used in college. No more penalties for guessing on multiple joints. The goal is to pry open the doors of college education. Ofspoke with the president advantage testing on surveillance. The changes have moved in the direction of greater rigor. Have is evidence based critical reading and writing. That is new, a used to be that the essay required on the test was one where you could essentially make up facts. That is a good move. A little bit deeper into the material. I am loving this. Gripe is that standardized tests feed coaching and tutoring that your company provides. And gives an advantage to wealthier kids. Longterm, rigorous preparation is something we should ask everyone to engage in. To bolster credentials for admission to colleges and also bolster preparedness. Is getting more rigorous. I am troubled that the essay has dropped. In this 140 character world, we do not have to express ourselves in complete sentences. Why are they dropping the ability to judge whether our Young Students can express themselves clearly . Notets be clear, they are dropping the essay. The essay is now optional. It is a 50 minute essay instead of a 25 minute essay. Thank you. It is based on text they are giving you on the exam. You have no ability to prepare in advance of their then to assess and analyze arguments. These tests really matter. The tests ought to be regarded in conjunction with your academic record. There are too many as being given out in high schools across the country. You need a standardizing metric. Critics have argued that standardized tests failed to show potential. The feeling of being underestimated is common. We asked big names about their experiences being underestimated. [laughter] boy. This morning. When i was born. Be underestimated all the time. George and i say the same thing, it is better to be underestimated. It is really good. There are people that never quite understand what one is capable of doing. People tend to underestimate people every day. I am guilty of doing that as well. I have said many times have been many times criticized and thought little of. To assume that that was underestimated. It has been a long time since i have been underestimated. I often feel that maybe people overestimate me in some respects. Spend a lot of time thinking about what other people think of me. I try to follow my own comp is. To bewas easy underestimated. When i took over from my father as ceo, it was easier to walk in a room and they say paul got his son,ecause he is irwins this is nepotism. It gave me an advantage. Myi was underestimated in career, i was 29 when i became president. My father was the founder of the company. Ina woman i am a woman. They would be impressed when they had dealings with me. Something that leads people to points of view. I sit in many rims with people or i start talking, a lightbulb goes on. Oh, shes smart. Is still a huge issue in the workplace. Despite the advancements women have made. Bloomberg will Honor International womens day with a special edition of market makers. And stephanie will interview the chief operating officer of walmart as well as the founder and ceo of taskrabbit. Entrepreneurs faced challenges all time. Of this the founder company. From big to bigger. Cannot make cars fast enough to keep up with demand. The latest high tech model that can drive itself. That is a hot looking car. That is coming up in motors. Money on lunch bloomberg television. Streaming live on bloomberg. Com, your tablet and smartphone. I am adam johnson. In company, big changes. Staples, the largest u. S. Office of light chain will close 225 stores and cut costs. Online competition from the likes of amazon, if you remember, that was the Region Office that was the Reason Office depot merged with officemax. Cosco profit misses estimates. The largest u. S. Warehouse club chain had a 15 decline in quarterly profit. This cap meant to attract Holiday Shoppers cut into sales. For a company that has caught heat for paying low wages, mcdonalds has a generous retirement plan. The chain matches the first 1 employees save in their 401 k accounts by 321 and the dollar for dollar. Gears and focus on a Small Company part of our small to big series. Small businesses face big challenges. Creates robotic furnishings that push the limits of what furniture can do. Here is the founder, jessica. Scaling up production in a sustainable, creative, and lucrative way. Rock paper robot is a design firm that specializes in innovation and fabrication of connecticut furniture. Kinetic furniture. I love physics. I wanted to inspire wonder. Make new connections. Rock paper robot is in a transition period. Personalizedth products because that is what i was capable of. I would hire the cheapest person, myself, and do it. That is not a Good Business model. I have to pick between the artist half in the adjuvant or half. I could sell a highend piece for 10 times more than i do if i was considered an artist. Outuld only handle putting one piece at a time. We have 50 other projects. In order to get to the other pieces i want to be able to do, i have to to have a Sustainable Way to produce this. One of the big challenges for me is to be able to start to delegate what i need to have done to run the business. So that i can veer into a more creative role. I think i am not ceo. Just have ant to company. I wanted to make beautiful things. Latest product, we decided to mass produce it. Slides down from the wall to any length. We started to manufacture overseas and we have 500 preorders for the table. We are about to increase our output by about 1000 times. That is a tremendous amount of growth. To big, ryanmall of manhattan with his restaurant. Coming up in motors. The hot wheels coming out of geneva. We have another one, the mercedes that practically drives itself. That is coming up. Gorgeous. Is lunch money, streaming live on bloomberg. Com, your tablet, your smartphone. I am adam johnson. Said mercedeses cannot make enough cars. What does a new as class look like . Here is Angus Bennett in geneva. Newhis is mercedesbenzs sclass, they believe it is the future of motoring. Functions can be controlled by your cell phone. It relates opticals and drives autonomously on the freeway. Itcedes design guru says would drive handsfree if the law allows it. You have to touch the Steering Wheel every 10 seconds, that is a legislation issue. You can preheat the car from your phone and located in the most confusing carpark. Takes technology from the lab and puts it in the car. Thisbody has that control way. Nobody has the autonomous driving. This has it all. It helps to major having more safe and prevents accidents. It saves lives. The computer projects corners. Andhing the road controlling your speed. Raising the question how long before the driver becomes obsolete . Angus bennett, bloomberg, geneva motor show. Mercedes is not the only innovator. This carmaker rivaling the worlds fastest car, which is a bod guy which is a ugatti. I am the ceo and founder. This car is exciting. The first car with 1 megawatt of power. 60 horsepower. No other car can go faster. The problem is to find a venue you need a 10 kilometer straight to see how fast this can go. Then you turn around and go the other direction. There are not many places on the planet to do that. If someone asks how fast it is, it is most likely over 440 kilometers per hour, we are certain of that if we have a long enough straight. It will be the fastest car in the world. Focusnot really want to on marketing that side of the car. It is so unusable to most people. The hyper car is one of the crazy fast cars on the market. Here are some of the others. In todays mystery meat, green tires. Continental using smaller amounts of Synthetic Materials and fossil fuels to produce these greener tires. Sorry, matt miller, they are not actually green. They are just green. If you know what i mean. Approaching 56 past the hour, bloomberg is on the markets. I am julie hyman. Lets look at where stocks are trading halfway through the trading day. We have another record here for the as be 500. All three major averages rally. Enough to take us to that record as we see jobless claims fall of the monthly unemployment report tomorrow. A couple individual stocks. Staples shares plunging to their lowest in 14 months. The Company Announced plans to close 220 five stores in north america and cut costs by as much as 500 million by the end of 2015. After its all sales in the first after sales fell. To neutral, citing a recovery of business in china. In the bond market, buying in stocks and selling in bonds pushing yields higher up to the 10year note. Lets take you around the world and look at what is going on with currencies globally. Draghisident mario saying inflation will increase gradually. The euro rising on the back of this comments. Watching the ruble in russia and in ukraine, the latest is that ukrainian authorities are saying the crimea vote on whether it wants to secede is not valid. And is absolving the crimea and is dissolving the crimean parliament. For more on the situation and what it means for markets, adam johnson is here with insight and action. Is the eu likely to impose sanctions on russia . In one word, nyet. Or not likely. Let me show you why. They are better off as friends. Date eu supplies 75 of russias Foreign Direct Investment. Meanwhile, russia supplies 33 eus petroleum imports. They are better off as friends. For all of the positioning and angst that we seem to hear about and read about. They need each other. This has been a painful experience for russia. For mr. Putin, look at the cost of crimea. The russian ruble has fallen 10 , the mcex, russias version of the dow, down 11 . Neede ee you and russia each other, if stocks have fallen way down, should we be looking at russia as a place we ought to think about investing in . Mcex has 50 stocks. 13 of those trade in the u. S. As adrs. You are looking at seven trading book value. T to also, trading less than 10 times earnings. They are cheap, beaten down. Some of the names i will not even attempt to pronounce. Others, we know, gazprom come a look oil gazprom, lukoil. Down cheap assets enough they become attractive. Russia might be worth a look. It needs that you, the eu needs it. It has gotten crushed. There is some value here. Adam johnson, appreciate it. On the markets again in 30 minutes. Bloomberg west is next. Live from. Three in san francisco, welcome to bloomberg west. Im emily chang. We are waiting for president obama to deliver from remarks on ukraine. Secretary of state john kerry is in rome. He will be speaking about what is going on in ukraine. Withdramatic developments the voting out of the parliament in crimea. First, cory johnson. We