Smartphone, tablets, ultrahigh death altra High Definition ultra high def. People are pitching everywhere be it with smartphones and tablets and these wearable devices, a lot of stuff a lot of time they say they will be competing with an individuals time. Check emails, check social media, you are going to be do it on a bet going to do it on a bunch of different devices. Determines it is about what it is connected to. The ceo of sony knows that. Them our products about you is measured by that. It is not just function that people desire. Deeper and more emotional value. In japanese culture, we call this kandou. Emotionalslates to involvement, the power to make people say wow. The legacy of fighting action packed adventure takes a step forward the launch of the playstation for. The market was wowed by our technology and our engineering and by our software. By theers were thrilled lineup of amazing titles. They have responded enthusiastically around the world. Sony sold 4. 2 million playstation for game consoles through december 28. Microsoft said on monday it sold 3 million of those consuls and 2013. It is not just about videogames. One of the biggest dowels for your tv screen involves the Online Tv Service using thousands of small a tennis to capture free over the air tv signals and then transmits them to subscribers on the internet for eight dollars per month. Tv stations are not happy about it. Ariel is moving ahead. Ahead. O is moving John Erlichman caught up with the ceo at ces. We went from 0 to 11 markets. We will probably continue the trajectory. We are deep in the middle of that. You are in new york and in boston. Terms of the priority cities, where are you looking . We will continue to that. Family will continue to do that. We will continue to do that. This could go all the way to the supreme court. We are very confident and clear. My understanding is in the next few days there are some democratic up for the supreme court. Whether they intend to take the case or not. Based on that it will be clear what it will look like for the legal front in the next few months. Youre confident if you are successful it raises questions about the multimillion transition fees. Theyre paying broadcasters to carry their channels. If you are successful, do you think that world of retransmission fees goes away . I dont think so. Has not gonen away. I dont think it will. There are two classes of consumers, one that is focused on a lot of internet video combined with antennas or broadcast tv and others that buy large packages from cable companies. I think that has existed. Are about 54 million, 57 million individuals using antenna in some way shape or form. I think there is a lot of rhetoric around this whole concept. That model is in existence today. This is just bringing it into a more modern format. People are reporting of doing their own services. Could that make it difficult for you or do you see yourself partnering up . Forecast what they are doing. Consumers are looking for an alternative. Whether it comes from aerial or netflix are a combination of other Online Service online sources. Theres nothing on the internet under 200 per month. Youre looking at a world which is about 1012 per month 10, 12 per month. Yahoos on another front. Mercer mayer it is all this push to provide couldat the web portal katie couric came onstage. She was hired to help build a News Business and draw more viewers and advertisers. Also there, the crew from snl, which has a content deal on yahoo . And then the teenager who sold yahoo , thatool to was last year. Here is another cool development. Last that fights germs. This is the Company Behind apples touchscreens. We found 33 of the phones actually qualify as that could be big money as more people where their technology. We are the first glass to be approved by the epa. We are also going to be able to. Ee gorilla glass we could see bigger curves, make it shape around a wrist. Germ fighting glasses the future of wearable technology. What about car company stepping on the gas to make your automobile more connected . We kick the tires out. The car the future is not something that has come, it is already here. Cars are taking more and more responsibility. Audi is showing different technologies in las vegas, including cars that can effectively drive themselves through highway traffic. It is monitoring the lane markings and road boundaries and following traffic. The car is driving us. Incks, do Something Else just let the door just slip the car do its job. Cars can not park themselves cars can even part cells without you behind the wheel. I need this. You have computercontrolled acceleration and braking. You have sensors mounted all around the car that is detecting what is around it so it knows when to turn, went to straighten out, when speed up and slow down. Will a car that can drive itself through traffic be available to customers . We are going to make the Technology Available in the next five years. Have you had as you have seen, the technology is ready. Automakers like to talk about the joy of driving. That is pretty much half the cars, sittingng in traffic, that is not a big you want to be actively participating in. These technologies remove that from being your responsibility. We will have more from ces. And basketball thomas e, Dennis Rodman offering books offering birthday wishes. Basketball, Dennis Rodman offering birthday wishes. And this ritual welcoming the new year. The sumo season begins this weekend. This is lunch money on Bloomberg Television. I am adam johnson. Happy birthday to kim jongil him, the leader of one of the most criticized regimes on the planet. Even dictators need a happy birthday song. Happy birthday to you, you. Birthday to in case you have been living under a rock, thats his new be ff, Dennis Rodman. They are playing a friendly game because that is what you do when your best friend has a birthday. I love the guy. He is my friend. Forever and ever and ever. That is quite a commitment. While he is singing happy birthday, South Koreans are burning effigies. They are protesting the developing weapons of mass construction, conducting Nuclear Tests explosions, launching longrange rockets. Koreaember of 2012 south national was arrested in north korea and sentenced to a labor camp. Alleges he was arrested for a crime against the state but will not give the details. Dennis rodman asked if you would inquire about the potential release. Look at this guy. You said kenneth brae did something wrong. Those guys behind him dont look comfortable. Replay. Oka k at the thats charles smith, former knicks star. Way some of the statements and things that dennis has said has tainted our efforts. Apparently our message is not being conveyed properly do heres the white house response. Im not going to dignify that outburst with a response. Say wemply going to remain gravely concerned about kenneth baes health. Mo is there any effort by the white house or state department to discourage rodman from doing this trip . This is travel that is private by nature and we do not vet private travel. Here is what david stern had is not involved with mr. Rodmans north korea trip and would not participate or support the venture with the support and approval of the u. S. State department. From basketball diplomacy to hockey wisdom. Fighting in the nhl is soon to be a thing of the a thing of the past. Coming up next right here on lunch money. Students are taking advantage of the snow in china. The ice and snow festival holds sculpture festival in one Million People are expected to visit. Something you dont see every day, steve cohen talking about Insider Trading. As ae bringing it to you trial for halloween a trial for a former sec employs getting underway. The document tree includes never before broadcast video documentary includes never before broadcast video. That is not the way it is explained to me. It is very vague. It is an interpretation of the law. Episode onwatch the pbs. Org. Important really about what he said is the word interpretation. The reason executives dont nail these details is because there are no details to nail. I have done that. You do that at all three levels and regulations. Trading is an incredibly squishy and purposefully squishy area. Technically. He was being asked on a very thed aces, can you trade on material and not Public Information . That is not what i heard. He was being asked indirectly , maybe not as clearly as you wouldve asked him. At the end of the day, fundamentally a person that is managing that much money maybe should not be getting into the details but they should know right from wrong. Said. T is perfectly when you look at the Insider Trading area, knowing right from wrong there isnt toggle switch logic theory within Insider Trading. Ask Martha Stewart about it. It is unclear. Same time, times if it walks up the dock and talks like a duck walks like a duck and talks like a duck you say 10,l . 12 years ago . Was on thenew it government radar. When do have a punch list from your general counsel right by your computer . Demo not a chance. Not a chance. General counsel that would put their executive in that position. That is a job. Squishy squishy. Our to catch a trader segments online. Alan mulally is staying in the driver seat for ford. We will show you how he is preparing for the busiest year in history for ford. We will also show you how tech innovators are taking the old and making them new again. We will head to las vegas. Bloomberg television is on the markets. Heres a look at how markets are shaping up. The dow is down. The nasdaq is the winner. An unsolicited bid for the company. One stock we do want to highlight is the container store. Wrong chart for you but Container Stores are having a rough day. They reported their first quarterly earnings. We will have much more on the markets in 30 minutes. More lunch money up next. This is lunch money on Bloomberg Television. We are also streaming live on bloomberg. Com. Todays moving pictures is the story. A tragic crash in england. The helicopter was a modified version of a black hawk. For u. S. Crewmen were killed. No word yet on what caused the crash. This video is from iraqs Defense Department meant. It shows a series of airstrikes. Iraqs army has been battling militants in the area. Officials say these airstrikes killed 25 militants. 20 degrees never felt so good. 10 are climbing here in new york and elsewhere. At mass of frigid air moves out. Lot of damage, shattering centuryold records, tying up your travel for days. Estimated 11,000 flights were canceled since the weekend. Anybody up for a national day of thawing . And or is enjoying a little buzz at the Consumer Electronics are consumer electronic show. Theyre rolling out in car advertising this month. Commercialswill run from at t, ford, and talk about. Bell andold taco bell. A understand the importance of using that captive audience in the automobile and then adding on to that the targeting layers that pandoras first party targeting segments can do is really an intriguing opportunity. People are there to see the newest and coolest gadgets. Can they tell the difference between the old and the new pew old and the new . The floor. An hit everything is exciting or new, or is it . We want to show some people some old stuff and see if they knew the difference. This is a k44 stereo headphones. They are very light. They are very bulky compared to the air pods. They feel very good. Couldnt give beats a run for its money . Yes. This is the eepc. Pc and phone. N a it is lightweight. That doesnt look like windows on their. Would you give up your smart phone for a t e i do not know about that. In theory what this is anposed to do is have energyefficient band across the across the top, a light sensor. Demo i want to go fishing. Want to go fishing. They seem like regular sunglasses to me. First impressions of this apple watch . , it is pretty neat. I am an apple user. I would rather Something Like this then have the samsung version. This is an apple watch. It is light. Easy to use. Good touch capabilities. I like the music and phone app. Would you pay dollar for Something Like that top dollar for Something Like that . Yes. Check this out a nano watch . Is that what it is . Ive had that ive wanted one of these for a while. That is not and i watch . No. That of the latest from here the Consumer Electronics show. We will send it back to you. Good stuff. You can watch the full coverage all week, 1 00 p. M. Game . Oft lost the sports we will show you what Alan Mulallys decision to stay with the ford Company Needs for both companies. Things are looking sweeter now. Were going to hear from the former ceo about lessons learned. This is a metronome. You can turn up the speed if you want. Call yourself. Them a cool area cool. Im used to seeing the old school metronomes. More compact . Turn it up. Very cool, i love it. Them a this is lunch money on Bloomberg Television and streaming live on bloomberg. Com, your tablet, and smartphone. Barnes noble gets a new chief executive officer. He joined barnes noble back in 2012 and led the companys Financial Organization until he was appointed president last year. Before joining the company he had a long career in Media Communications and he served as executive price executive Vice President and cfo of the cable division, also serving on the board of directors from 2002 2001. A very different story at microsoft. The company is going to have to look for their and that their own new ceo. For their own new ceo. Alan mulally is taking himself out. He is trying to keep the f1 50 on top as the bestselling truck in the u. S. Preparing for its busiest year on record. 110 years old, this company, and theyre introducing 23 new vehicles. Alan mulally is credited with cultivating a new culture for ford. Speaking of collaboration, ford is even teaming up with dominoes. These two companies are allowing new partnership that will allow customers to place orders hands free. Patrick doyle explains how he does it. We are unveiling the ability for people to drive home. If they have an easy order set up on our profile at dominoes, ync with go through sin the mobile app and have the pizza waiting for them when they get home. I think it is going to be available on 4 million to 5 million of their vehicles from 2010 forward. Theyre looking for new ways they can do commerce and we are looking for new ways to make it easier for our customers to order dominos. Dominoes is getting creative. Just a year ago hostess seized operations. The bread itself survived. The former ceo looks back on what he learned. There were a lot of people. It is really hard. It is very hard to predict what people are going to do even in the face of what is logical and what should happen. What do you mean . A lot of emotion can drive decisionmaking. Is that people like bill unions or the creditors . It can happen from both in any situation. In that situation, certainly one of the unions was being driven more by emotion then maybe by their wellbeing. So to characterize what they did in terms of striking versus what owing workers did in Washington State in terms of initially saying, no, we reject. We have an agreement now. I think it is in their best interest because it keeps jobs and keeps those people employed. I think the economics they are what they are under the Business Environment and the competitive environment. I was glad to see they made that decision as opposed to going with more emotional decisions. It is a our workers at the time, if we take this bill take anything. That attitude will get you in a ditch as opposed to making a decision for unknown making a decision for employment long term. So what does the later so what does the winter x without linzie von look like . Inter olympics without lindsey vonn look like . Team has won five medals in the aerials at the Winter Olympics. Pretty good. Them i am adam johnson. Just a few weeks away from the Winter Olympics in sochi russia. Saidcan skier lindsey von she will not be competing. She won gold in the 2010 vancouver games. And bc would have liked to have had the ratings this time around. Heres one of the experts take on in the loop. Nbc is still going to do fairly well in the ratings. She is so popular and photogenic. When and if she becomes a correspondent for nbc, whose to say it wont be a bigger win . I would be shocked if the nbc executives did not knock on her need to say, look, you come out and play and be one of our folks broadcasting this. She is an expert in the field and shes going to bring eyeballs to the set. We are talking about what nbc is losing good what is she losing in terms of potential endorsements. Responders have to be very disappointment have to be very disappointed. Certainly. They have to understand the athletes physical wellbeing comes first. Has been making 6 million per year in endorsements. It has been several years since she won a gold medal. She is probably not going to compete in the next olympics. Chances are you are going to see that endorsement dollar fall as we go forward. She can still win the world championships. She is not going to be poor. But she is not going to make as much as she could have. Them i can drive and is no stranger to the Winter Olympics. Theformer commentator for olympic ice hockey during the 1980s, even called the miracle on ice. He played goalie for the. Ontreal canadiens he wrote the game. A surveillance crew yesterday about canadas chances at the picks. Think the successful winter it is one where we dont win. Good at other sports now. We are Getting Better all the time. Hockey holds a special place for us especially in russia were that kind of showdown where people would call through the 1970s and later. I think there will be a special atmosphere. He took over for the montreal canadiens, obviously it was standard. Now it could be a thing of the past. Fighting in the nhl has decreased 20 . Dubai the board of hockey directors is considering a ban. Times are changing. Players would basically fight their own fight. If something happens to them that they did not like, they would be the ones who would fight back. Now you have a very much designated fighter on each team. , instead how to fight of just flailing around on ice, which is pretty tough to fight on. Now these guys know what they are doing. They inflict injury as well as the rest. It is a problem. We saw this recently. We are going to go into the youth hockey. Way to do it yet though can you imagine five years from now they will limit fighting in the National Hockey league . I think it will keep being limited. All of to a point where the traditional rationales for it are gone. It used to be that this is spontaneous and it just happens in a game and how do you stop it. It is somebody else who comes in and does the fighting. Gradually it to either remove itself because of the risk of injury or it will become so to a fan base that it will just embarrass themselves and disappeared that way. You can watch the whole interview online at bloomberg. Com tv or on our tablet app. Time for todays mystery meat. It is the largest sushi mosaic. It is 56 past the hour, which means Bloomberg Televisions is on the markets. It is a mixed day. Is the outlier of 3 10 of a percent. It is coming out at 2 p. M. , it could be a market mover. The jobs data is later in the week on the back of the Employment Data we saw this morning. It could be a market moving event. Saw 29 climb last year, hedge funds were a very different story. They trailed the index for the fifth straight year. For more i am joined by carol massar. You are probably crying all year if you are short. This is what hedge funds do. A look at these alternative strategies. Shorting is a strategy they certainly could employ. The last time we saw a big leads by hedge funds are the s p 500, hedge funds were down but they were down less than half a percent then we saw in the s p. They are able to do a lot better than the overall market. Were some turnaround trades and turnaround hedge funds we should have known about. We spoke with Larry Roberts is mine created 84 in 2013. Go back a year ago, he was looking at what was going on in obamacare and what was going out of congress. What he saw it was being upheld by the supreme court, health care was a big bet, Health Hospitals in particular. Run by david g. He used to work for Julian Robertson at tiger management. His bets, long or short, was on technology. We saw him moving big time into that. He was a big leader. Definitely and outperform her. Kids called the comeback yuriko his Recovery Fund did very well in 2013. He had a couple of different plays. John paulson had a great did back before the mortgage meltdown. He bet on it back in 2007, made up 15 lien dollars, had a rough couple of years, and then have slowly been coming back. In 2013 he built rental firms that built Financial Firms and then some hotel companies. You dont normally think of him as a good hedge fund for 2013 because his gold that he is the largest shareholder a lot of exposure there. Not all bad news for him. This is what you want to talk about . I want to talk about the hedge fund for the year. We just got some breaking headlines. Today arguingng scp steve s sep count testimony would help the case. He lost the bid to then greed from the trial. Eight individual to be charged with Insider Trading. They had some never disclosed footage of stephen cohen. When youre in possession of nonmaterial Public Information that youre not allowed to trade, security . That is not the way it is explain to me. The way i understand the law is it is very vague come a so it is an interpretation of the law. Thats pretty wild because you dont get a lot of footage or video of him. You can check out the documentary for free online. Definitely going to check that out this weekend. We are on the markets again in 30 minutes. A labor go west is up next. Bloomberg west is up next. Live from pier three in san francisco, welcome to the Early Edition of bloomberg west. Im emily chang. Is on innovation, technology, and the future of business. How to fight cord cutting as more people ditch cable and watch tv through the web or on mobile, we ask the dish network ceo what his company is doing to keep subscribers. First it was