And World Business report. Va va voom the press are at the Geneva Motor Show taking in the latest models but despite Record Sales Profitability remains low in europe we find out why. And economic gloom for brazil as its set to reveal another year of recession. Politicians promise it will end but its already led to misery for millions of brazilians. Welcome to World Business report. Im sally bundock. Also in the Programme Shop shut we tell you why one of south koreas leading retailers is forced to close several stores. Details in a moment. But first, european carmakers are gathered in geneva for the annual motor show and they are celebrating record breaking sales figures. More than 15 million cars were sold in europe last year thats the best result since the financial crisis. But a sneaky peak under the bonnet of the continents automakers reveals a different story. Yesterday, General Motors sold its european businesses to the psa group thats the company which owns peugeot and citroen. The deal highlights the gulf in profitability either side of the atlantic and its a problem that persists across much of the industry. In 2016, ford announced a Profit Margin of 9. 7 in North America. This compares to just 4. 2 in europe. Its a similar story for Fiat Chrysler which has Profit Margins of 7. 4 and 2. 5 respectively. Cars are an important export for many of europes biggest economies. Given that National Elections are due to take place in france and germany later this year, european governments will be keen to keep their domestic Car Industries ticking over. Christian stadler is a professor of Strategic Management at warwick business school, and specialises in the car industry. Good morning. Given what i havejust said, why is there such a gulf between the Profit Margin in North America and that seen in europe . Two factors. Labour cost is higher in europe and there is still quite capacity in the European Market which keeps down margins. The issue of currency has played a big part, certainly since the referendum in the uk . Certainly for General Motors, this was one of the reasons that they state why they did not turn up profit in the european operations and it drove them to finally sell the european operations. What are all those Companies Selling cars in europe doing to counter this and improve Profit Margins . We are seeing probably more cost cuts coming our way for top there was an announcement is part of the psa deal that they are going to try to have an exercise in cost cutting certain expect somejob an exercise in cost cutting certain expect some job losses. Is it also about the type of cars coming onto the market . More economic and cheaper cars . Come again . Is it also about the type of models on the european car market that would increase the Profit Margins . Hopefully so. It also see comparison that in europe they sell larger cars where you tend to have high you Profit Margins. I do not expect this in europe to happen but this immobility with Driverless Cars we will have higher margins come the way of the european car manufacturers. Interesting to get your analysis. We appreciate your time. And well stay with cars for a little bit longer. At the Geneva Motor Show our business editor, simonjack, met up with fords president for europe and asked him what Effect Brexit will have on the company. Already we can see what the currency has had on a company like ford but we are optimistic that the eu and the uk government can find Common Ground and an industry that has so manyjobs to say there will not be a terrorfor any kind manyjobs to say there will not be a terror for any kind of restriction on trade. Tariff. We are a huge employer and a lot outjobs for Global Products like transit so it isa Global Products like transit so it is a critical for the future of those job is that we are in a safe environment. Do follow simon jack on twitter and go to our website. To asia now a huge spat between chinese authorities and a south korean conglomerate. Rico hizon is is in our Asia Business hub in singapore rico, whats going on here, theres been talk of missiles. This is a big company effected in south korea . That right and in the middle of this dispute could be missile technology. Neither beijing nor lotte of south korea would address it directly but the business of the korean conglomerate is being affected. China has forced the closure of more than 20 of its supermarkets and there could be links to lottes decision to support aus links to lottes decision to support a us system called thaad. But they are capable, the rockets to reach chinese territory. 0ther are capable, the rockets to reach chinese territory. Other businesses have been affected. The duty free, the world, 70 of its sales are to chinese customers. It was hacked. It has been temporarily closed and products have been pulled out from all lotte stores. This is affecting one of south koreas biggest shopping balls. Malls. Brazil is releasing its gdp numbers for 2016 today and its set to be a disaster, quite frankly. Officials are likely to confirm that brazils economy has been shrinking for the past 2a months. But the government believes the recession may be near the end and that the economy could be already growing in this First Quarter of 2017. To ordinary brazilians, the long recession has been devastating and is still taking its toll. The bbcs Daniel Gallas reports from a cityjust outside sao paulo colours, costumes and carnivals. It seemed brazils party would last for ever as it had one of the Fastest Growing economies in the world just a few years ago. But for ordinary brazilians that party has been over for some time. A man forced to move with the times for example. 20 years he was Logistics Co Ordinator for various industries in brazil, helping clients get what they ordered but two years ago after he lost hisjob, he ordered but two years ago after he lost his job, he switched from goods to passengers. He drives around in a service in ridesharing apps as the millions of unemployed in the country but finding passages is becoming increasingly hard. Passengers. The economy has been shrinking for the past 2a months. 10 Million People have lost theirjobs and many are using the elegy to get at least a little bit of money but that option is becoming too saturated. Translation cannot make the same amount of money today as they did to years ago. For the same money and need to drive my car up for 18 hours instead of two. Outside airports there are informal camps we re airports there are informal camps were some drivers wait for ten hours to get one single ride for not ride very from 10 to 100. Brazil has failed to revive its once brilliant economy. 2010 five and 7 , five yea rs economy. 2010 five and 7 , five years later, the good times are gone and the Economy Contract e bike 3. 80 cents. 0fficial Numbers On Tuesdays will show a similar drop. Contract did bite three point . The station make the economic downfall was intense and even for the most pessimistic optimist. It is now stabilising and in 2017 we may see brazil growing again, modestly. For workers, it will still be a long wait. Analysts say it will be years before the Labour Market can get back to normal. It could now be a long time before the home of the carnival finds itself celebrating an economic revival. I will be back in a moment when we review some of the stories in the newspapers. New figures gathered by bbc yorkshire show theres been a 15 increase in the number of people reported missing to the police. Forces in england and wales say they receive a phone call about a missing person every 90 seconds on average. David rhodes has been examining the data. Margaret is still searching for her son nine years on after he disappeared from huddersfield. He was last seen in scotland but despite police searches he has never been found. That is the worst thing. Not knowing. If you have a body, because he has died, you can have a grave or what ever and you can put flowers there and you can grieve. When you have no idea what has happened, there is just when you have no idea what has happened, there isjust nothing when you have no idea what has happened, there is just nothing you remember. 370 people went missing every day on average last year, 300,000 calls and a rise of 15 on the previous years. They are dealing with malt missing people. The general public are more aware about people gone missing. 0ur Practices have improved which again it would account for a rise in numbers. There is not one reason but there are, methinks. If it is an adult, it can bea sign methinks. If it is an adult, it can be a sign of Mental Health issues, relationship breakdown. Where it is a child or young person, it is often a child or young person, it is often a sign that there is something on in the home stop whatever the cause, for those left behind their only memories and questions remained unanswered. Coming up at 6 00oclock on breakfast don walker and louise minchin. Im adnan nawaz. The top stories this hour. President trump has finally signed his Replacement Executive Order on immigration. It re imposes 90 days of Travel Restrictions on six muslim majority nations. But the new order omits iraq and removes an indefinite ban on syrian refugees. The us military has begun deploying a controversial Missile Defence system in south korea. It comes a day after north korea provoked International Condemnation by test firing four missiles in the direction ofjapan. Now it is time for our news review. The front page of the gulf news reports on us president Donald Trumps new Executive Order imposing a ban on travellers from six mainly muslim countries. The United Arab Emirate itself is not affected. Travel restrictions for people from the other countries, iraq has been taken off the list. It will start on the 16th of this month. The arab news says according to a new World Health Organization report. Toxic air, unsafe water and a lack of sanitation is causing the deaths of 1. 7 million children under the age of five every year. Many newspapers are picking that story up today. Many newspapers are picking that story up today. The guardian financial pages report a warning from the International Energy agency who say the world will be hit by an Oil Price Spike in the next decade without major investment in new fields. Meanwhile, exxon mobil said it would invest 20 billion through till 2022 creating almost 50,000 jobs in its chemical and oil refining plants on the us gulf coast. The International New york times looks at brazils Trouble Economy where Thousands Ofjobs are being lost every day while the state struggles to pay for essential Services Like the police and school teachers. And finally, do you fancy yourself as a budding Agatha Christie when it comes to dreaming up plot twists and turns. Well netflix viewers will soon be allowed to chose and make key Story Decisions by using interactive software. Actors will film numerous scenes with different endings helping viewers to choose their own adventure