when it launches the product at the end of the year, tu rtletree has the precision fermentation processes that should make the protein cheap and abundant enough to add to lots of products like sports drinks and of course plant—based milk like oat and almond milk. all without the need for animals or the land for grazing and feeding them. now the company has cracked lactoferrin, it�*s started to open other proteins that are normally found in milk which could then be added to other things that are not milk. there will be people, consumers, for whom this sounds unnatural. what would you say to them? even though it is not coming directly from cows�* milk, it is the same protein. what we are showing is that it is so similar and there is so much experience with cows�* milk—derived lactoferrin, we are showing that this is structurally the same and functionally the same. so we�*re going for a regulatory process called — generally recognised as safe.