stands out from the crowd. so, after seeing many, many pictures of this thing, i am pleasantly surprised byjust how lightweight and comfortable it is, it's unobtrusive — in fact, it's not really that different to any mask that i've been wearing over the past couple of years. the only difference being that this is loaded with tech and it connects to an app. the clever tech in here will actually monitor how long you've used it for and even the number of breaths you've taken. it sends the data to an app on your phone and, using your location data, tells you just how much harmful pollution that it's been filtering out, wherever you are in the world. with covid fears lingering, something that's designed to filter out airborne nasties can provide real peace of mind. plus, i think it's really useful that something like this takes things a step further to tell you what you could be putting into your lungs, wherever it is in the world that you're travelling to.