and culture for generations. but over the years, their numbers have dwindled and thousands are now closing right across the country. pellicci's in the east end of london has been serving up amazing full english breakfasts for over 120 years. i wanted to know what's behind their lasting success and whether even iconic caffs like this are under threat. hey, you must be nev! hey, lucy! hello. nice to meet you. how are you? i'm good. how are you? i'm good, thank you. this caff is a true family affair, and it's been passed down between generations since 1900. my dad was born upstairs in 1925 along with his brothers and sisters. we used to come in here before school, we'd come in here after school. it's part of our lives. there's a really nice vibe in here as well. yeah, we like to keep a good little vibe. it's like when you... like i said to you, it's like a second home for us. it's part of our life.