in order to do that. or at least, that's what we've seen so far. and, of course, i mentioned streaming — you took this bold decision back in 2020, when the cinemas were closed during the pandemic, to axe that traditional long window between films being released in cinemas and coming into the home. and you allowed audiences to stream immediately, kicking off with the new trolls movie. i mean, that looks like a really obvious move in hindsight, but did it feel obvious at the time? oh, my goodness! i mean, it was obvious that it needed to happen, as the pandemic, the tsunami was about to hit us. we were all going home, and we knew that that film was going to be a dead asset if we didn't do something with it. but it was, of course, a watershed moment between the studios and and exhibition. but presumably, some people looked at that and thought, "it's over, cinema business is over now." because once you axe that window, once people can just watch at home, are they ever going to go back to the cinema? and it seems like a lot of them aren't.