ok, and when neil young offered the option to spotify of "young or rogan" — as he put it — so far, spotify has chosen rogan. this is a man who's become a podcasting phenomenon. there are millions of downloads for every single podcast. he has millions of followers on social media, and let me give you an idea of what his podcasts are like. sometimes the conversations can be very long, over three hours. here's a little of one with elon musk last year, which eventually drifted onto the question of the human race beyond earth. could you colonise the galaxy in a million years? absolutely. the entire galaxy. so you would start with mars, build bases on mars, then you'd use mars to jump off to all these other planets, set up places there, and over thousands of years, easily...? yeah. kind of like, you know, from one solar system to the next. and...yeah. that's something for us to consider. jake kanter, let's bring you in here, media correspondent at the times. can you explain to us why spotify, a business initially based around music streaming, would move so heavily