and leave space for a smart reader to disagree with you. so, are you already thinking about how you might do stories? so, the novak djokovic story is one of the biggest in the world at the moment. how would you do that differently to how other, established news organisations are doing it? one of the things is, we would compete with everybody to break it, right? i'm not sure who broke it, maybe it was reuters. and another thing that i've done in my career and which you just need to do is break huge stories that i would want, you know, that story fast and delivered in a great way by somebody with whom you feel you have a relationship and you trust. but also who is not pandering to you and not giving you the anti—serb propaganda you crave and i don't think this is absolutely rocket science, and again, having been through the waves of innovation in news, i think anyone who tells you, "well, we've figured out the one thing," you know, obviously this isn't that kind of business.