that's with they taught their advertisers and so, i think they are pleased with their first book. and it also shows a lot of opportunity for growth still. quite often, it is partly about confidence. confidence from your own team and also confidence in advertisers, people and organisations who can suddenly look at your information and the people that i want to back. can i say really quickly that i know of a commercial group of stations that when the radio stations that when the radio station comes on, and prepend think they would gather everybody and a large environment and tell people about this. it definitely matters to commercial stations what they get. is matters to commercial stations what they get-— what they get. is the lifeblood in the be-all_ what they get. is the lifeblood in the be-all and _ what they get. is the lifeblood in the be-all and end-all. i what they get. is the lifeblood in the be-all and end-all. but| in the be-all and end-all. but ou in the be-all and end-all. but you work— in the be-all and end-all. but you work for— in the be-all and end-all. but you work for the _ in the be—all and end—all. emit you work for the observer but what have you made of times