traditional redwall areas, that is not of interest to you? i wouldn't say that viewers per se, we — wouldn't say that viewers per se, we wouldn't draw a line to any sort — se, we wouldn't draw a line to any sort of— se, we wouldn't draw a line to any sort of audience anywhere, reatty~ — any sort of audience anywhere, reatty~ we _ any sort of audience anywhere, really. we are a newspaper, but we are _ really. we are a newspaper, but we are here to serve sort of a quite — we are here to serve sort of a quite clearly defined demographic and so i guess in some — demographic and so i guess in some regards, that may be true. you do _ some regards, that may be true. you do also _ some regards, that may be true. you do also have a deliberately tabloid feel. i was very tempted in the office earlier to open the story, watch naked man strolled down london street before his semi— clothed powell knocked a cyclist off bike. fantastic. but that is click bait, really. is that how you make money?— bait, really. is that how you make money? bait, really. is that how you make mone ? ., ., ., ., . ., make money? not at. to touch on the tabloid — make money? not at. to touch on the tabloid nature _ make money? not at. to touch on the tabloid nature of— make money? not at. to touch on the tabloid nature of the _ the tabloid nature of the newspaper, iagree, that