to watch sky sports. same with bt sport with the champions league, if they suddenly lost a champions league now, would people bother with a subscription for bt sport? and the same way with the sky sports. so tv channels pay huge, huge amounts of money for it. bbc pays a fair amount as well, not to the levels, they can't compete. a secondary question, which is some of the investors into football clubs, so if we take paris with its connections to qatar, man city with its connections to abu dhabi, the newcastle saudi arabia story that's ongoing, that money is being pushed into football partly as an investment but partly because via the media, these countries or these organisations can change their public image. are you always comfortable with that? not always, no, no. i don't know what we do about it. i think it's every club's supporter, they don't like it but then when it happens to their club, that's ultimately what they want because it might give them a greater chance of success, which is what fans want.