is something that is a really effective tool for us just to expose the facts behind what some - of the politicians are saying. ifan morganjones, with yours nation. cumbria set up in 2017, again it was there a frustration of london centricity in your mind when this was devised? i don't think it was frustration there was just an awareness in wales we have had since 1999 our own national parliament, we had national parliament set up a 1999 but the media in wales remained relatively weak. the media in wales is always been weakfor historical reasons of course. the relatively poor population in wales means that there's not much of a base from attracting advertising and that has an impact on the strength of the commercial