it depends. it really depends. some people i talk to have a small niche following that they can really convert into buying things and they can make money, so it really depends on the creator. let me bring you in on the others involved — youtube, tiktok — either of those and again you're creating and influencing and let's interchange the words again — how much money are you potentially making? so, there was a study done in 2016 of several million . youtube channels that found i that basically from advertising revenue alone, so that is the adverts that you seel before, during, the videos that you watch on youtube, - for instance, 96.5% of people there did not get over the us| poverty line, they did not make enough money to even earn - a living off that, but, - as she said, there are lots of other ways that you can. there is the sponsored content and you have the opportunity l also to do collaborations, off—line events. - we are seeing people selling out arenas for boxing events| off the back of their online influencer community, - so many different places. youtube and tiktok of course also starting now to -