and for me, i think it's a noble cause. people are motivated for different reasons. i sort of said to him, you know, do people at the guardian feel less motivated because it's a trust? so we must work very hard to make sure that the pension deficit is, you know, the pension is kept alive. finally, you've worked in mainstream tv news your whole career. and it is where most people get their news from, the television and programmes like news at ten and the bbc news at ten, and channel 4 news. how long do you think that can remain the case, that most people get their news from television and not migrate online or elsewhere? i think the death of television news has been oft predicted, but it hasn't happened yet. and i think what needs to happen is that great brands, whether it's the itv news brand or individual programme brands, like a channel 4 news or a news