as she said, there are lots of other ways that you can. there is the sponsored content and you have the opportunity l also to do collaborations, off—line events. - we are seeing people selling out arenas for boxing events| off the back of their online influencer community, - so many different places. youtube and tiktok of course also starting now to - directly monetise people. but that 96.5% figure, that's quite telling, isn't it? it is. i think this is a really - broadly ranging subject and... the 'haves' have an awful lot of money and they have - the have—nots who are most of us when it comes to thatl creator space and i think that tiktok in particular by tryingl to develop a new way - of doing this where they try and monetise as many people as they can by giving them - a little bit, but there _ are always different platforms, not least patreon as well, - who are kind of offering other alternatives.