on the campaign strategy. their first big joint success was benjamin netanyahu's surprise victory in israel in 1996 against the strong favourite. how did you help benjamin netanyahu win? that is a fascinating case. when we came in, we took the system, a different system than people understand. your tv time is limited by the government. we came in and the idea of repetition. we would repeat the same advert several times in a four—minute block. what was the message? the message was about jerusalem, i think? two main messages there, but the main one was that paris would dividejerusalem, and the other was peace through security. in israel, there is a dividing line, and there has been for many years, between the right