but we see this in corn and soybeans and the like as well. i mean, it's been fascinating seeing all of this technology. i guess i was curious, how accessible is it? how do you make it accessible to the sort of family farmer, those farms that don't necessarily have the kind of big budgets, the kind of capital expenditure funds that maybe the big farms do. almost 80% of most crops that are grown in the us come from family farms. so it's still a significant amount of the output. i think importantly we think about a few different things. the ability to retrofit new technologies on older machines is one way we can drive a better access and affordability for machines. but also thinking about how is the what is the business model by which we sell our machines and particularly new technologies, things like see and spray, which we saw, or autonomy, which is on a per use basis, on a per use basis, allows us to charge farmers for what they use and not for acres that they aren't using.