storytelling and enabling story and so we look at now what will be happening in the next five years. it is about will someone pay for it now? will someone take the financial risk because it all comes back to the consumers buying something that then makes it financially feasible to do something different in storytelling. it sounds really exciting. thank you so much for being with us, thank you forjoining us from la. with us, thank you for “oining us from uni with us, thank you for “oining us from la. you are very kind, thanks very — us from la. you are very kind, thanks very much. _ us from la. you are very kind, thanks very much. that's - us from la. you are very kind, thanks very much. that's it - us from la. you are very kind, thanks very much. that's it forj thanks very much. that's it for this week. _ thanks very much. that's it for this week. i — thanks very much. that's it for this week, i have _ thanks very much. that's it for this week, i have you - thanks very much. that's it for this week, i have you have - this week, i have you have enjoyed the show. you can keep up enjoyed the show. you can keep up with us on the bbc website, or you can reach me on twitter. thanks for watching, we will see you very soon, goodbye. looks like things are turning colder brieflyjust—in—time for british summertime. 0ur clocks went forward one hour during the early hours of