foam blanks to newquay for years. but why aren't there other options on the market? the products are there to a degree, but they are mostly not as affordable as the non—sustainable, and they don't perform quite as well yet. and that is the thing, isn't it? i think it requires quite a big investment of cash, cash ultimately... it needs the big players to get behind it. totally, and on a grand scale. there are new ideas and materials coming through all the time. eco boards made from flax and naturalfibres, even mushrooms. but many are still in the development stage or cost more. butjohn thinks he has something for me that might hit the sweet spot between sustainability and affordability. so, probably one of the biggest inroads into sustainability, with certainly traditional polyurethane foam, is these guys, which are essentially