these verify who someone is and denote some level of importance. elon musk didn't like it, calling it a "lords "and peasants system". instead, he said, anyone would be able to buy a tick. "power to the people," he tweeted. "blue for $8 a month." and this people power is, of course, also a new revenue stream. musk added: to the charge of $8, david frum of the atlantic urged mr musk to stop, he said: the advice, though, has gone unheeded. and in the middle of last week, things moved up a gear. musk posted about an unsubstantiated conspiracy theory about the hammer attack that hospitalised paul pelosi, husband of senior democrat nancy pelosi.