a lot of us are more conscious of prices these days, and people have started trading down, and that has caused a revolution in the bottom line for discounters. what we are seeing is an unprecedented shift in customer behaviour, and we are seeing customers reprioritising value like never before, and switching their shopping to aldi. and we are winning shoppers from all of the traditional full price supermarkets. this year, we thought differently and acted accordingly. in the summer, bbc news commissioned some research looking into how inflation is affecting our behaviour. and this is what it found. eight out of ten people in that survey told us they were worried about cost of living pressures, that is up from six in ten injanuary. more than half said it was having a negative impact on their mental health. people are having to cut back, they are saying, more than half said to us they are spending less when they do their weekly shop. they are cutting back on that. they are not only spending less