data is protected online. these include strict rules on data collection and sharing, making high privacy settings the default and switching location tracking off by default, too. a key figure behind this new code is the film director and now campaigner baroness beeban kidron. personal data is the mechanism by which the companies make money, so it's follow the money. it's designed to grab the data. and in doing so, a lot of things, unintended consequences, happen to our children. and that by actually saying, "no, don't take kids' data, take the kids out the business model, make your profits "after you've taken care of young people," we change the system itself. most big technology companies insist children's safety is a priority and say they welcome smarter regulation, but these rules strike the very foundation of some of their business models and, as such, are being watched very closely from washington