to some of the world's biggest environmental problems. and so is the dream that the award show calendar goes baftas, oscars, earthshot? i think it should go earthshot, baftas, oscars. but, hey... it depends when your year starts. exactly. the idea is to make the earthshot prize the biggest, global, environment prize in history. i think we've got time on our side, this is the right time to do this. we've got ten years of critical time where we have to make inroads in finding solutions and inspiring people that we can fix the solutions because, past 2030, things will get rapidly worse very quickly. of course it's called the earthshot, and as soon as you hear earthshot, you think, "0h, moonshot, jfk." absolutely. so the original genesis of this is to try and capture the ingenuity and the problem—solving and the ambition of the moonshot. and so based onjfk's idea to get a man on the moon all those years ago and all the technology and all the advancements to try and get a man on the moon, like solar panels, cat scanners,