and saying we want to have this franchising potential. i think something like he—man, you know, they're hoping that that could yield many films and tv shows and all the rest of it. but i don't think you're going to see a crossover between boba and polly pocket anytime soon. the hype, the merch and barbies, bubble gum pink is everywhere. this summer here in manhattan, anyone can take their turn in barbie land thanks to this pop up barbie cafe. it's all part of mattel�*s strategy to turn a company that makes toys into a company that manages film franchises. we have tickets for opening night. so what do these barbie superfans think of mattel�*s hollywood dreams? would you see a hot wheels movie? i would. i have two little boys, so we would be right there at opening night. i think if theyjust keep on with the the way that they've been going, the track that they've been on, i think that they have definitely a good opportunity to make other successful movies. what's your advice to mattel that