amazing. it tastes — i would think that was about 60—70% cocoa. that's what we're aiming at with these ones, yep. yeah. and that is the chocolate that i like. so, my daughter, who loves a kind of cadbury or galaxy milk chocolate, i'm not sure how she'd feel about it but for someone who is into dark chocolate, wow. i genuinely can't tell the difference. what's your price point going to be like? initially, we'll go in at that — that level of luxury, premium dark chocolate, but within two years we aim to have price parity with mass—produced milk chocolate prices. and are you going to produce something which is more like the milk chocolate? we'll do both, and we might even do a white chocolate, ultimately. there are another couple of companies in this space too, but wnwn's bars will go on sale later this year. and they're not only