advertisements. one insurance company is addressing that was no longer putting energetic or enthusiastic applicants with supply. andy briggs is the ceo of the phoenix group — he also happens to be the government's business champion for older workers. limit combat of the innocent but first i_ limit combat of the innocent but first i would _ limit combat of the innocent but first i would say— limit combat of the innocent but first i would say there _ limit combat of the innocent but first i would say there are - limit combat of the innocent but. first i would say there are 800,000 people _ first i would say there are 800,000 people aged — first i would say there are 800,000 people aged over— first i would say there are 800,000 people aged over 50 _ first i would say there are 800,000 people aged over 50 in _ first i would say there are 800,000 people aged over 50 in the - first i would say there are 800,000 people aged over 50 in the uk thati people aged over 50 in the uk that are actively— people aged over 50 in the uk that are actively seeking _ people aged over 50 in the uk that are actively seeking work- people aged over 50 in the uk that are actively seeking work or - people aged over 50 in the uk that are actively seeking work or would | are actively seeking work or would rather— are actively seeking work or would rather be — are actively seeking work or would rather be in — are actively seeking work or would rather be in work, _ are actively seeking work or would rather be in work, so _ are actively seeking work or would rather be in work, so well - are actively seeking work or would rather be in work, so well as - rather be in work, so well as you set a _ rather be in work, so well as you set a number— rather be in work, so well as you set a number people _ rather be in work, so well as you set a number people have - rather be in work, so well as you set a number people have made| rather be in work, so well as you . set a number people have made the choice _ set a number people have made the choice not _ set a number people have made the choice not to— set a number people have made the choice not to be _ set a number people have made the choice not to be in— set a number people have made the choice not to be in work and - set a number people have made the choice not to be in work and that's l choice not to be in work and that's fine, _ choice not to be in work and that's fine, there's— choice not to be in work and that's fine, there's not— choice not to be in work and that's fine, there's not a _ choice not to be in work and that's fine, there's not a lot _ choice not to be in work and that's fine, there's not a lot that - choice not to be in work and that's fine, there's not a lot that would l fine, there's not a lot that would like to— fine, there's not a lot that would like to be — fine, there's not a lot that would like to be in— fine, there's not a lot that would like to be in works _ fine, there's not a lot that would like to be in works of— fine, there's not a lot that would like to be in works of at - fine, there's not a lot that would like to be in works of at this - fine, there's not a lot that would i like to be in works of at this group we are the — like to be in works of at this group we are the longest _ like to be in works of at this group we are the longest term _ like to be in works of at this group we are the longest term savings . like to be in works of at this group . we are the longest term savings and retirement— we are the longest term savings and retirement business— we are the longest term savings and retirement business and _ we are the longest term savings and retirement business and we - we are the longest term savings and retirement business and we are - we are the longest term savings and retirement business and we are very passionate _ retirement business and we are very passionate that _ retirement business and we are very passionate that our— retirement business and we are very passionate that our workforce - retirement business and we are very passionate that our workforce be - passionate that our workforce be represented _ passionate that our workforce be represented if— passionate that our workforce be represented if of _ passionate that our workforce be represented if of our _ passionate that our workforce be represented if of our customersl passionate that our workforce be. represented if of our customers in the communities— represented if of our customers in the communities in— represented if of our customers in the communities in which - represented if of our customers in the communities in which we - represented if of our customers ml the communities in which we work. represented if of our customers in - the communities in which we work. so as we _ the communities in which we work. so as we look— the communities in which we work. so as we look at— the communities in which we work. so as we look at recruiting _ the communities in which we work. so as we look at recruiting people - the communities in which we work. so as we look at recruiting people we - as we look at recruiting people we are trying — as we look at recruiting people we are trying to — as we look at recruiting people we are trying to get _ as we look at recruiting people we are trying to get a _ as we look at recruiting people we are trying to get a very— as we look at recruiting people we are trying to get a very diverse - are trying to get a very diverse workforce _ are trying to get a very diverse workforce across _ are trying to get a very diverse workforce across our _ are trying to get a very diversej workforce across our business. are trying to get a very diverse - workforce across our business. what are research— workforce across our business. what are research tells _ workforce across our business. what are research tells us _ workforce across our business. what are research tells us is _ workforce across our business. what are research tells us is actually- are research tells us is actually the language _ are research tells us is actually the language you _ are research tells us is actually the language you use - are research tells us is actually the language you use can - are research tells us is actually| the language you use can often are research tells us is actually- the language you use can often put people _ the language you use can often put people off, — the language you use can often put people off, so _ the language you use can often put people off. so we _ the language you use can often put people off, so we have _ the language you use can often put people off, so we have stopped - the language you use can often put . people off, so we have stopped using words _ people off, so we have stopped using words like _ people off, so we have stopped using words like energetic _ people off, so we have stopped using words like energetic or— people off, so we have stopped using words like energetic or innovative - words like energetic or innovative in our— words like energetic or innovative in our recruitment _ words like energetic or innovative in our recruitment ads _ words like energetic or innovative in our recruitment ads and - words like energetic or innovative in our recruitment ads and is - words like energetic or innovative in our recruitment ads and is noti in our recruitment ads and is not the over— in our recruitment ads and is not the over 50s— in our recruitment ads and is not the over 50s are _ in our recruitment ads and is not the over 50s are not _