renowned for creating chameleon—like clothing that changes colour depending on the wearer's environment, lauren bowker and her team are now turning their test tubes towards the beauty business. we just launched our metaverse make—up spectra and essentially it isjust a colour and make—up and an eye colour that transcends the digital physical reality. they've made a real world make—up intended only to be seen virtually. the eye is a window into your reality, right? it is how we see this physical reality that we are within, but the screen is also another eye and another medium in which to view a different reality. so, this is the metaverse make—up here, and when i apply it to the skin, you can see it disappearing. it is almost invisible. but it comes to life when i pull out my smartphone, turn on the flash, and, look, there you can see it. the product itself is