i'm guessing it has to do with these like — are they buttons? they are. yeah? push in. eh! so? and here it is. this is a £4,000 luxury phone with ruby crystals in here, sapphire crystal glass, beautifully polished titanium. does it do anything fancy? the joy of this phone, and for the target market, is the fact that it doesn't do anything fancy. no camera. celebrities, very high net worth individuals hate camera phones. everyone�*s going to know this one. we're on bestsellers. is it going to be the 3310? let's see. there it is, yep. old and trusty. trusty and hardy. 3310. controversial, i actually think the 3210 looks better. that's the one i had and i never upgraded because i thought the other one looked — like, this looked cheaper somehow. but... but a phenomenal commercial success — 126 million phones sold, the equivalent of the japanese population. every single person would have one.