dnanudge is not the only company in the dna nutrition and fitness space, and many post kits home. neda gharani tried one after reacting to dairy and bread. once i did the test, i saw that i am actually lactose intolerant, which made sense, and also i am at a slight increased risk for coeliac disease. just that knowledge that there is an increased risk for me really helped me — pushed me to that step of reducing the amount of wheat that i eat. but neda, who is also a research scientist, raised red flags about simplified genetic reports. it's understandable for the general population, but maybe someone who doesn't really understand genetics may take the results as being — having a greater effect than they actually do.