are now turning their test tubes towards the beauty business. we just launched our metaverse make—up spectra and, essentially, it'sjust a colour and a make—up and eye colour that transcends the digital physical realities. the eye is a window into a reality, right? it's how we see this physical reality that we're within. but the screen is also another eye. it is another medium in which to view a different reality. so this is the metaverse make—up here, and when i apply it to the skin, you can see it disappearing. it's almost invisible, but it comes to life when i pull out my smartphone, turn on the flash — and look, there you can see it. look at that. the product itself is retro reflective, so it reflects into a spectrum of light that we tuned for the mobile phone flash camera to be alive in the metaverse. i feel like i'm literally in the future right now. spectra wasn't designed