endless bunch which can forever absorb these costs. that is why we are unfortunately, as are all of our competitors, having to pass on some of it on to consumers. just competitors, having to pass on some of it on to consumers.— of it on to consumers. just give us a rou:h of it on to consumers. just give us a rough idea _ of it on to consumers. just give us a rough idea of— of it on to consumers. just give us a rough idea of that. _ of it on to consumers. just give us a rough idea of that. you - of it on to consumers. just give us a rough idea of that. you are - of it on to consumers. just give us i a rough idea of that. you are having to increase prices, give us a rough idea of by how much? it is to increase prices, give us a rough idea of by how much?— idea of by how much? it is very different across _ idea of by how much? it is very different across the _ idea of by how much? it is very different across the board. - idea of by how much? it is very i different across the board. some prices haven't gone up. we like to be as competitive as possible but if you look at bread, that has probably gone up 10%, bacon, 10—15%. you have got things like milk, which have gone up 20% plus. it very much depends on what it is, where it is produced and how it's produced, etc. and these are the real that really matter from and these are the real that really matterfrom people and these are the real that really matter from people on lower incomes because we have been reporting today the increased 6% also in inflation but if you are spending a large portion of your budget on things like milk and bread and that has gone up by a lot more, you will be a lot more impacted. that gone up by a lot more, you will be a lot more impacted.— lot more impacted. that is right because you _ lot more impacted. that is right because you don't _ lot more impacted. that is right because you don't have - lot more impacted. that is right because you don't have cash - lot more impacted. that is right because you don't have cash to | lot more impacted. that is right i