there were other people who wanted to talk to us who work in farming and agriculture fought this story, but when they ask permission from their bosses or the landowner, the people who own the land of the farm is on, they weren't keen for them to talk to us. there is still real stigma around mental health and farming. in many ways, farm life has recently become even harder than usual. we almost have a perfect storm where you have folk who are under a tremendous amount of pressure and often spending large amounts of time working on their own, and they are really struggling to deal with their challenges. this campaign is all about making farming safer, focusing on the physical but also the mental challenges the industry faces. david gregory—kumar, bbc midlands today, south warwickshire.