guess potentially one of the benefits of desmond tutu using this process is that people will hear about it and it may become more normalised. we are hoinu for become more normalised. we are honing for a _ become more normalised. we are hoping for a normalisation. - become more normalised. we are hoping for a normalisation. i - hoping for a normalisation. i often deal with witty much every single time i mention what water cremation is someone is what is that? what is that? and you have to talk them through about what the processes by the end result pretty much every single time i ask at the end of the conversation when i have introduced the process, i ask people would you rather choose what cremation over flame cremation and the answer is pretty much always a resounding yes. and to put it simply, if you are recycling every single day, if you are driving electric, if you are doing whatever you can to reduce carbon emissions and your output onto the world, there is no reason not to choose aquamation. so i think a lot of people are beginning to think it like that, desmond tutu included. it like that, desmond tutu included-— it like that, desmond tutu included. �* , included. and you started this business at _ included. and you started this business at age _ included. and you started this business at age 22 _ included. and you started this business at age 22 and - included. and you started this business at age 22 and i - included. and you started thisl business at age 22 and i gather you were the youngest in california to do anything like this. what brought you to this industry? i