we want to — street in london, very smart. why? we want to be _ street in london, very smart. why? we want to be one _ street in london, very smart. why? we want to be one of _ street in london, very smart. why? we want to be one of the _ street in london, very smart. why? we want to be one of the most - street in london, very smart. ii we want to be one of the most iconic brands in the country and in the world. we want to operate both online and off—line. there�*s no better place to do that than on one of the most iconic streets in the world. �* , of the most iconic streets in the world. �* j ., of the most iconic streets in the world. �* f ., ~' of the most iconic streets in the world. �* j ., ~ , ., world. but why? you think there is a demand. the — world. but why? you think there is a demand, the people _ world. but why? you think there is a demand, the people get _ world. but why? you think there is a demand, the people get a _ world. but why? you think there is a demand, the people get a walk - world. but why? you think there is a demand, the people get a walk in i world. but why? you think there is a l demand, the people get a walk in and want to see your product so that they been buying them in considerable numbers quite happily for quite a few years now. and you�*ve done very well for yourself online without the obvious overhead. yes, you�*re right for that we have been predominately on my book since the companies conception we moved into pop—up stores in each one of these has been either a community hub or a place that we can sell product. so to have a permanent place what we can do both we think will be really beneficial to the brand. , ., �* ., , brand. ok, you're getting a big store. three _ brand. ok, you're getting a big store. three floors, _ brand. ok, you're getting a big store. three floors, a - brand. ok, you're getting a big store. three floors, a sizeable| store. three floors, a sizeable block. people are going to know that you are there. do you think you