end is a bit more attention grabbing than longer variants. it is definitely being used around the world, notjust in the uk. hour definitely being used around the world, notjust in the uk. world, not 'ust in the uk. how do ou to world, notjust in the uk. how do you go about _ world, notjust in the uk. how do you go about choosing _ world, notjust in the uk. how do you go about choosing the - world, notjust in the uk. how do you go about choosing the words| world, notjust in the uk. how do l you go about choosing the words of the year? is it looking at bigger stage and how much that increased orders at more sophisticated than that? in orders at more sophisticated than that? ,., ._ , ., orders at more sophisticated than that? ., , ., that? in some ways that is quite a sophisticated _ that? in some ways that is quite a sophisticated process _ that? in some ways that is quite a sophisticated process because - that? in some ways that is quite a sophisticated process because we| that? in some ways that is quite a . sophisticated process because we are notjust sophisticated process because we are not just using sophisticated process because we are notjust using words that we like. it is about doing the language research and finding out which words we are seeing made a significant impact. there are lots of words that are used a lot during the year but because we have seen a conversation around the pandemic change towards, vaccines and vaccinations going from the idea being developed to the uptake and then all the processes it was obvious to us quite early on it was obvious to us quite early on it was probably going to be one of these types of words but because vax had seen such a significant impact