us a _ social media platform, to give us a bit — social media platform, to give us a bit of— social media platform, to give us a bit of an insight into what _ us a bit of an insight into what it— us a bit of an insight into what it is_ us a bit of an insight into what it is like to be a high tevet— what it is like to be a high level olympian athlete, going through some of the villages, seeing — through some of the villages, seeing a _ through some of the villages, seeing a day in the life of, these _ seeing a day in the life of, these sorts of rare and sites that— these sorts of rare and sites that we _ these sorts of rare and sites that we rarely get from olympian athletes. why do you think there _ olympian athletes. why do you think there is _ olympian athletes. why do you think there is a _ olympian athletes. why do you think there is a moment - olympian athletes. why do you think there is a moment where | think there is a moment where they are feeling comfortable to do that? what is the reasons behind that?— do that? what is the reasons behind that? ~ ., ., behind that? with social media, there is always _ behind that? with social media, there is always a _ behind that? with social media, there is always a moment - behind that? with social media, there is always a moment of- there is always a moment of larger— there is always a moment of larger exposure on these types of platforms, and if you are trying — of platforms, and if you are trying to _ of platforms, and if you are trying to gather an audience in these spaces, often it takes a lot of— these spaces, often it takes a lot of time and a lot of effort and it— lot of time and a lot of effort and it also comes down to how you collaborate with others in that space. 0r, you collaborate with others in that space. or, it takes an event, _ that space. or, it takes an event, so _ that space. or, it takes an event, so this is probably one of the — event, so this is probably one of the biggest events that we have — of the biggest events that we have seen over the last little white, — have seen over the last little white, at _ have seen over the last little while, at least, so it brings a lot of— while, at least, so it brings a lot of attention to the athletes themselves. what we are starting to see here is