to people's lives. in the past, you've written in your book that reputation is everything, and your reputation took a bit of a hit during that early phase in the pandemic because senior members of your team had written to the government saying that they needed hundreds of millions of pounds in a government loan to save the company and save your airline. and yet there was coverage, people saying, hang on, branson is a billionaire. he lives on an island in the caribbean. you know, surely he can find the money. i'd never really had any coverage, quite as painful as that, really. and it's complicated. so it's difficult to explain to people when everybody�*s hurting. i mean, there were pretty well no families that weren't hurting. but what we were concerned to do was try to get government support, as happened in america, as happened in france, as happened italy, not gifts from government, but underwriting loans so that the cost to the airline going forward was not