Deliberately accelerated the planes descent. Iranians took to the street last night to celebrate a breakthrough in Nuclear Talks with the west. Can the government there sell the deal to hardliners. Also in the program, alice takes a look at whats happening in business. Its a day for arachnophobes to look away as we look at how to make a killing without getting bitten. The brave investors out there who are crowd funding biotechnology. Hello. Its midday here in london 4 30 p. M. In tehran 2 30 in garissa, kenya, where grieving relatives are arriving at the scene of yesterdays massacre at a university in the countrys northeast. This was the scene of chaos yesterday. 147 people died in the attack which was claimed by the somali islamist group, al shabaab. The militants have singled out christian students. Many of those students were sleeping in their dormitories when the massacre began, and we hear now from some of those who survived. Survived. Translator i was still asleep around 5 00 a. M. When i heard the sound of gunfire. I woke up quickly and ran. I didnt even have time to put on my clothes or pick up my phone or anything. I ran to the fence and now it is just stress. Translator i heard a loud explosion at the gates, so i went outside of laboratory 6 to see what was happening. Christian Union Members were praying at the lecture hall. I saw people who were dressed Like Police Officers so i told my colleagues these are police officers, lets go to study. All of a sudden i saw them throw explosives as they entered lecture hall 1, where the christian Union Members were praying, so i ran away in shock. Translator i saw the attackers, they were fully covered in clothes leaving just a slit for their eyes. When i saw that, i ran for my life. I got a few students together, we put chairs down to help us jump out the window. I hurt my leg. When i reached the fence, well the fence was very high. At first, i couldnt get over it. Three women also came to the face, and i saw the attackers were coming after us and firing so i told the women to keep running, keep down. At last, we managed to jump over the fence. Most of the students, they were collected altogether and took them to the lady site and then killed. We didnt open but they shoot through the windows, but the front. So they were unable to shoot us. I managed to hear from them we came to kill and we finally killed. Thats what they said. Well with me is Mary Harper Africa editor if the bbc world service. Mary were going to show our viewers some pictures now from the scene. And of course, there are relatives arriving knowing theres been this massacre very difficult. Theyre struggling even to cope with the number of bodies. Exactly. At the moment the Security Forces are continuing to go through the university collecting bodies. There are at least 147 for them to collect. And the morgue in garissa can only hope for four so it really is a very very difficult situation. Relatives who are arriving there also flying some of the bodies to fienairobi, for the relatives to collect from there. And theyre also planning to bus more than 500 students who managed to escape this terror theyre also being bused out of garissa to their home areas. We have heard from a few of those students who got out, that christians were singled out. Yes, al shabaab spoke to me yesterday, and they explained that was very much their plan from the beginning, was that they were going to separate out the muslims and let them free and they did that by getting them to recite parts of the koran and to display in other ways their religious knowledge. The christians were then shot killed in others ways taken hostage, and most of the students in that university were christian. So thats why there was such a huge bloodbath there . What else was al shabaab saying to you . We know there have been warnings about campuses. Al shabaab said the reason why it targeted this university was because it is at war with kenya, and all kenyans, and also it considers that part of kenya, which borders the somali borders somalia, and has many many ethnic somalis living there, who are kenyan citizens that it actually considers that part of kenya to be somalia, and thats how it tried to justify what it had done. Mary do stay with us but were just going to show you some more from the scene in garissa. Anne soy is there for us and shes been examining the site of the attack. Reporter a day after the massacre, 147 children at the Garissa University college, seeing a flurry of activities here ambulances coming into the institution and out of it every so often. We have seen relatives of the students who were killed were told that theyre coming here to view the bodies and identify them. A difficult day, indeed. Right now, the Security Officers have been very busy, trying to clear the crowds that have gathered here. People from local community who are coming here as a result of curiosity. Others coming to share their solidarity with those who were killed, the victims of this attack. So far it is the deadliest attack launched by al shabaab on kenyan soil and it has come as a shock to many people. In many ways this was a target and officially coming during a week when the british and australian governments had issued an alert of possible terror attacks, including garissa, many questions have been asked to the government officially, why wasnt security reinforced . And that is the big question isnt it mary in kenya today . Why wasnt there more security and whats the government going to do now to prevent any repeat attacks. Exactly. I mean the students said that there were only two security guards outside the university during that night. And there have been warnings posted in the university the day before telling people that there was a possible militant attack. Now, the kenyan president said that he was going to boost security. He acknowledged that that was a problem in kenya. But at the same time however many Security Forces they do recruit, there is also a problem between the police and the military, who dont communicate very well together. It so looks like kenya has got to really get a grip on all of its Security Forces and try to get them to change the way that they work. That is a fundamental challenge, isnt it . Mary harper thanks very much for coming in to talk us through this. Now, in france more chilling detail rtss are emerging of the final moments before the germanwings aircraft crashed into the french alps last week. Officials have begun processing information from the black box data recorder, which was only recovered yesterday. Hugh schofield joins us in paris. Hugh, tell us more about whats emerged from that data recorder . Reporter well we just have a brief statement from the bureau of investigation, which has had a preliminary look at the contents of the information contained on this second socalled black box. This is the flight data recorder, so that the instrument which records all sorts of technical readings in a way, less important than the cockpit voice recorder which, of course, gave away the secret of what had happened and the way that Andreas Lubitz had locked the main pilot out. But what we now know from this flight data recorder is interesting. Because it shows information about what was happening in the cockpit. What Andreas Lubitz was doing, and what he did, it seems, was put the plane on to auto pilot, with a destination altitude of 100 meters. In other words he programmed the plane to fly down to 100 meters, which was already putting it on a crash course. And then he intervened manually during the descent, on more than one occasion to increase the speed. So it looks like he was at the controls and almost like in a video game driving the plane into the mountainside and accelerating the plane in order to hasten the end. It really just completes the picture of a man who was suicidal and who did all of this in a planned and deliberate fashion, right up to the very end. Extremely chilling details, hugh. Thanks for bringing us up to date there. Lets bring you some other news now. One of chinas most powerful men has been charged with bribery, abuse of power, and leaking state secrets. Zhou yongkang was until his retirement in 2012 one of the nine members of the pollstanding committee. A personalized cancer vaccine tailored to individual patients needs has produced promising results in an early clinical trial. Now these vaccines act against an aggressive form of skin cancer. Theyve been tested in the u. S. And developed by mapping the dna of individual patients tumors. Israels Supreme Court has rejected a plan to route the west bank barrier through a beauty spot in bethlehem. They wanted to build a section of the barrier between Church Properties in the scenic valley but the proposals attracted widespread opposition. The ruling was described as a victory for everyone. And now i just want to bring you some pictures that are coming into us here at the bbc. Follows the sinking of that russian trawler off the eastern coast of russia yesterday. Now, at least 56 people were killed. You can see here really icy conditions. 63 astonishingly were found alive in the waters in the russian far east. And you can see some of the survivors here being brought up suffering from hypothermia. There is some thought that there were safety violations aboard this boat. There wasnt much ballast, and when a huge fishing net was pulled in the boat basically tipped. But these are just some of those that theyve managed to pull from these waters. There are, at least, 13 people still missing. And little hope for them given the icy temperatures that theyre dealing with out there. So thats our latest picture coming in from the sea of okhotsk after that sinking of the fishing trawler. And do stay with us on bbc world news. Still to come find out why this American Woman chose to wear a hee hijab for lent. I hate cleaning the gutters. Have you touched the stuff . Its evil. And ladders. Awwwwwww they have all those warnings on them. Might as well say, youre going to die, jeff. You hired someone to clean the gutters . Not just someone. Someone from angies list. But were not members. We dont have to be to use their new snapfix feature. Angies list helped me find a highly rated Service Provider to do the work at a fair price. Come see what the new angies list can do for you. You want an advanced degree, but sometimes work can get in the way. Now Capella University offers flexpath, a revolutionary new program that allows you to earn a degree at your pace and graduate at the speed of you. Flexpath from Capella University. clucking noises Everyone Wants to be the Cadbury Bunny because only he brings delicious cadbury creme eggs. While others may keep trying nobunny knows easter better than cadbury. Its rare that a disagreement ends with both sides saying theyre happy. But that appears to be the case with the framework deal on Irans Nuclear program. The agreement ends to aim tehran making a Nuclear Weapon in the exchange for the lifting of some sanctions on irans struggling economy. The deal has largely been welcomed on the streets of tehran judging by this footage of irans foreign minister arriving back in his country, mobbed by people in what looks like a heros welcome. Zarif called the outcome a winwin situation. President obama says it will make the world a safer place. With more reaction, heres ben blunt. Reporter if you want to know how iranians feel about this deal, look no further than the streets of tehran. There, the answer seems clear. Their celebrations continued late into the night. Translator this is the best thing that could happen. Were happy. Translator i was very happy when i heard this news. Many things will definitely improve. Relations between iran and europe and other countries will greatly improve. And the pressure on the people will ease a little. Reporter and they werent just celebrated on the streets, but on social media as well despite sites like twitter being officially banned. This map shows hashtags like iran talks and iran deal were trending, especially around tehran. Used in tweets like this capturing the latenight celebrations and sharing the photos. Some wanting to mark what they see as an historic step. But why in people in iran so jubilant about this highlevel political agreement . Well, its because they believe the lifting of sanctions will directly benefit their everyday lives. Lives. Prices are going to be lower and i think the people will be able to buy more and i think we will have better life. Translator if iran can be more friendly with the international community, that would be much better. Reporter but for all the optimism, the effects are unlikely to be felt immediately. This is still only a framework deal thats being carved out. And the exact details may yet be some way off. Ben bland, bbc news. The u. S. Secretary of state john kerry described the deal as an important breakthrough though noted this wont end the mistrust between the u. S. And iran. He was talking to the bbcs barbara plet asher. Nothing is based on trust here, this is not about trust. We distrust them and they know that. So what weve built here is a capacity is to be able to have this not on trust, but on proof. On absolute evidence on Accountability Measures on transparency measures. We have new measures here that have not been used in arms control in this kind of an agreement in the past, for resolving disputes, for being able to gain access. Theres new state of the Art Technology that will be used. We will have tracking of their uranium from the cradle to the grave. We will have very significant ability here thanks to iran agreeing to this obviously, to know what iran is doing. The white house said that america was prepared to walk away from negotiations if you didnt get a good enough deal. Yes. Was there any moment in the last week when you thought you might walk out or were tempted to . Yes, i had a conversation with my counterpart, which i wont go into, but the answer is yes. And in fact several weeks ago, there was a moment of real confrontation. Look, i dont want to go into all of those tonight. Thats not what this is about. The bottom line is we worked through it. We took difficult issues and, you know paired them down and tried to work out whose interest was what and how we could do this in a way that made sense. John kerry there. Well another Foreign Policy challenge for the americans is of course, ukraine. In a series looking at the success of a ceasefire there, weve been traveling around some of the worstaffected areas of the country. Recently, she visited a Childrens Rehabilitation Center in lieu providing shelter to children whose parents eerd are fighting or died. Reporter this is a Childrens Center and it was built for the children of the emergency workers who participated in cleaning up chernobyl, but now, this is the director whos showing me around and he says theyre mostly catering to the kids of those who died in the war or are fighting. And a heartening story for you now from the u. S. Where a sailor who had been missing at sea for more than two months had been rescued safely. The family of 32yearold louis jordan though he was dead after he disappeared on a fishing trip. A dramatic Helicopter Rescue at sea. Louis jordan was hoisted from the ocean, where he spent 66 days stranded. He was found after a passing ship spotted him clinging on to his boat which is thought of capsized. As he walked back on dry land reports emerged that louis stayed a live by drinking rainwater and eating raw fish he caught with his bare hands. He went missing on his boat angel back in january. His family thought he was dead. His father didnt expect to get a call like this. Hey, louis. Im so sorry. Its such a big loss. Hey, louis, youre fine son, im so glad that youre alive. We prayed and prayed and we hoped that you were still alive. Louis is said to be in good health after a feat of endurance the coast guard said is unheard of. This week marks the end of lent, the christian season of sacrifice and reflection. And heres one woman in the United States who chose to wear a hijab for 40 days to understand the struggles of muslims in america. She spoke to the bbc. Im jessie agan, ayeive got two kids and a husband of 12 years and, oh, im a christian, yeah. I wore a hijab for one day on world hijab day, which was february 1st. And so when lent came around it just came to mind what i wore a hijab for 40 days. It was not hard at all for my daughter, but my son, the day i started, when i picked him up from preschool, he actually ran away from me. I wanted to do this in solidarity with muslims and putting myself in someone elses shoes, i know that in iran there are women who are standing up against compulsory hijabs and i support them for standing up. I feel that a woman has a right to choose to wear a hijab if she wants to. I think its wonderful. Im sure its very difficult for her, but it has allowed so many nonmuslims to learn about hijabs. Would you do the same thing that she did, that jessie did . I wouldnt take off my hijab for 40 days no. I can understand why the hijab is such a commitment. I feel like my hair is a part of me you know and its i miss it. I miss my hair a little. My work is so laid back its ridiculous. You know the first day, ash wednesday, i had a meeting with the head pastor and i was like so, yeah im wearing this now for like 40 days and i told him about it and he was very supportive. Were not super formal as a church, were pretty chill. So jessie has our full support. What hes doing with the hijab isnt just a fashion statement, its a statement of love, and shes putting on that love every day. Maybe shes gotten some strange looks from people but as far as i know, she hasnt really had very many negative interactions of note. In daytoday life i get a lot of stares which is fine. The internet world is a different story. Ive had a lot of christians you know attacking me and saying really really awful stuff. And i want to keep reminding myself to love strangers, neighbors, and enemies because those people that are attacking me on the internet i have to learn to love them too. Im philippa thomas. Do stay with us. Much more coming up in the next half hour on gmt. You total your brand new car. Nobodys hurt,but there will still be pain. It comes when your Insurance Company says theyll only pay threequarters of what it takes to replace it. What are you supposed to do, drive threequarters of a car . Now if you had Liberty Mutual new car replacement, youd get your whole car back. I guess they dont want you driving around on three wheels. Smart. With Liberty Mutual new car replacement, well replace the full value of your car. See Car Insurance in a whole new light. Liberty mutual insurance. It tastes better when you grow it. It tastes even better when you share it. Its not hard, its doable. Its growable. Get going with groables. Miraclegro. Life starts here. Rich, chewy caramel rolled up in smooth, milk chocolate. Let me know if this gets too hot rolo. Get your smooth on. This is gmt on bbc world news. Im philippa thomas. In this half hour who got the last word in the sevenway debate for the uk elections. Well talk to a body language expert and a social media commentator to see who came off best and look at some of the flash points. And i think you should be ashamed of yourself. Well im sorry, weve got to put our people first. And well be on the front line in south africas war against poachers with the rangers trying to stop the extinction of rhinos. Also in the program, alice is here with some important numbers coming out of the states, alice. Thats right, philippa. The big question is whether u. S. Firms are still on a hiring spree. American companies are signing up new staff at their fastest rate in two decades. But is everyone feeling the benefit . Immigration and the economy dominated britains televised Election Debate in which the austerity policies of the conservative prime minister, david cameron, were attacked by the leaders of six other political parties. He defended his record saying the country should stick to a longterm economic plan that wasnt working. The crowded stage highlighted just how fragmented the british political scene has become. This is a copy of the letter that labor left in the treasury when we arrived in government five years ago. And it says im sorry, weve run out of money. You need to take a balanced approach. You do need to reduce spending but you also feed to ask the richest to make a contribution. What im hearing is more debt and more taxes, more debt and more taxes, a lot more debt and more taxes. Some more debt and definitely more debt. Lets think about the state of employment in britain today. One in five workers, more than 20 of workers, is on less than a living waunlg. I take a very different view. There should be no privatization of the health service. Our National Health service is far too precious to give up for private profit. You can come into britain from anywhere in the world and get diagnosed with hiv and get the retroviral drugs that cost up to 25,000 pounds. This kind of scaremongering its a fact. Its dangerous. Its a fact. Its dangerous. Well, it trues. It creates stigma to people who are ill. And i think you should be ashamed of yourself. Well im sorry, weve got to put our own people first. 18 month waiting to 18week recording. Thats our record and now its going backwards under you. Youve failed the british people. Im married to a foreigner were all married to foreigners. Lets be open hearted. You didnt have to leave school with 44,000 pounds worth of debt. Nor did he. Nor did i. But the difference im going to do something about it. Im going to cut the tuition fee. Ive apologized and ive taken responsibility for the mistakes ive made. Why dont you, in front of the british people ed miliband, apologize for your role in crashing no, not euphemistic, say im sorry for crashing the british economy. People on the street have been in the services. I think its good to say im worried that at the end of the day theres thank you very much. Well with me now is judy james, a body language expert steven busch, a social media expert from the new statesmen and anthony zuricher a senior north american reporter. Judy first i want to ask you, everybodys saying well did miliband do better than cameron, who was the winner but you thought there were a clear set of winners. Yeah i think apolitics was the winner and thats because the women did really well. Not because they were women, but i think they delivered a different form of body language performance. And i think it made some of the guys look very mannered and old school. For me i could see the training it was almost like some of miliband and cameron, somebody old school they looked like they were worked by remote control. You could almost hear the, smile now, turn towards the camera and im sure as far as the spin win, theyll be passed over for that. But i loved the way the women delivered their mentals without particularly looking choreographed. For me thats the way that politics needs to go. And i think one of the exemplars in that approach was nicholas sturgeon who was clearly very confident as well. And steven, you were watching the social media reaction werent you . And shes the leader of the smp, a scottish party, but did quite well when you look at how the politicians were trndending. Yeah the perception of the smp in wales is this party thats quite money grabbing has been taking a lot of money for scotland away from the other parts of the United Kingdom. And one thing she did very well right from the beginning is she started with an appeal to the whole of the United Kingdom, who shouldnt surprise us. She has, of course been a prominent politician in scotland for, you know, basically the last two decades. Shes actually the most experienced politician around the podium yesterday. Anthony, you, of course, are used to watching the primary debates in the states. How was this different or even refreshing for you . Well, it was interesting, legal cause like you said, we have a multiparty primary debate and it gets very raucous and you get these kind of questions where the moderator will ask everyone on a panel what they think of say, evolution, and half the candidates will raise their hands and the other half of the candidates wont. We didnt get that kind of gimmickry here. We got something more interesting, which is that they were able to talk a more wideranging subject of issues where theyre focusing on immigration, for instance when we look at the american politicians, its much more narrow. They wouldnt have this diversity of viewpoints. Now talking about diversity of viewpoints i think one of the things we wouldnt hear in the states is what we heard from nigel farage, who was saying, for example, that there are many foreigners who come here looking for treatment for hiv, and thent was taken to task by another leader on the stage. How do you think nigel farage did, though judy because he was there to make a big impression . He was. And he was the one that everybody should be excited about watching. But i think because we had the new faces in there, i know nicolanicol nicolas sturgeon i think a lot of people, they thought she was a small woman in a red dress. But i think he looked slightly waxen face and sweaty. And the women were just watching him, which was funny. But hes very good doing this sort of bloke in the pubbish type thing, but at the same time, i think when he was under attack like that he did flounder slightly i think. Did either of you think he did well . Because his aim was to say, im not like the rest of them. He definitely pushed his issue, so if he wanted to get immigration on the table, he did. And, you know, thats something different. He said that he stood out and he was telling truths that establishment politicians dont want to you get with american debates, particularly on the president ial level is very packaged, very careful, theyre very meticulous in what theyre saying. With farage he was a bit more of a loose cannon. And when things got kind of chippy there, he was able to really you know, get his view across. Steven, did you find any moments of humor in this . I know its a deadly serious debate, but they have to be able to make the audience warm to them as well. You know the interesting thing, i didnt think any of the leaders had a particularly good gag, which is surprising they usually come prepared. They usually come with a few prepared gags. Actually, ed milibands chief jokewriter he borrowed from the deputy leader is an exceptionally good crafter of jokes. And i was surprised that he didnt have any good oneliners. Do you think he wanted to seem prime ministerial, and thats the problem, if youre too jokey, youre not seen as substantial enough . I think thats exactly what they were trying to do. He seems like hes got his heart in the right place. Theyre not ready if hes ready to be negotiating at the highest levels, so i imagine it was a deliberate strategy. One more thought, judy. It struck me watching the end, just as the cameras went away you could see ed miliband plunging towards the audience to start shaking hands, which was obviously a deliberate strategy. The two women hugged which i quite liked that but before he hit the audience he did a very american thing, which is he went straight around to the camera and started shaking hands and then started patting. And the audience was like what is this . But when you choreograph it that much, it just doesnt work for me, i dont think. Panel, thank you very much. Judy, steven and anthony for giving us your thoughts. Weve still got five weeks to go in this campaign. And for more on the uk leaders debate, go to our website, youll find analysis there, more analysis of the leaders performances, as well as snap polls about what the public who matter, had to say. And thats all at bbc. Com news. But now its time for business and alice has the latest. Hello, philippa. Were turning away from political events here in the United Kingdom and starting in the states where employers are signing up new staff at the fastest rays rate in around 20 years. Official employment numbers for march are out in just a few hours from now, actually. And theyre expected to show that the hiring spree right across america is continuing. Employers probably created around 245,000 new jobs in march. Thats according to economist poll by the reuters news agency. And that would be fewer than we saw in february but enough to keep the jobless rate around 5. 5 . Thats the lowest its been in almost seven years. And just to give you some context for all of this. It would also be the 13th month in a row where the jobs number has been over 200,000. And thats the best period of job creation that we see for two decades now. If employers keep hiring at this rate, they could beat the postrecord set in the early 1980s. Todays figures will be crucial in determining whether the Central Bank Raises interest rates, but there are concerns of course, about the lack of wage growth in the labor market. Michelle flory in new york has been talking to guy ryder, the director general of the International Labor organization. Having seen the open unemployment rates come down as they have in the states i think we have to see the Positive Side of the story. And also look for the causes of that improvement. But i think we have to also look at the fact that unemployment figures also reflect the fact that large numbers of american citizens have withdrawn from the labor market. So you do have a significant fall in participation rates. Some workers may be discouraged, some may be staying in education, which is a good thing. Theres been a lot of concern expressed about lack of wage growth. Is that something that you look at with concern . Absolutely. We have seen wages flat line at best in the United States for a long period and that goes back to before the crisis. But the United States is not unique in this regard. We have for Something Like 30 years now, a trend around, particularly the advanced economies, whereby the labor share of National Income that is to say the proportion of our gdp that goes the wages has been in decline for a very long period. Now, that can have various reasons. We can look at the effects of globalization, of technology of declining bargaining strengths of labor, but i think the point is that this has been a major factor behind growing inequality in our countries, and thats not only a social problem, i think its increasingly recognized as being an economic problem. Why do you think governments should be more focused right now on income inequality . Well, precisely because i think it does affect our growth prospects. We have a major deficiency in demand in the Global Economy. Now, its not the whole story, but its certainly a major reason why the Global Economy is growing at a trend rate now postcrisis considerably below the precrisis levels. Well, of course well know those jobs numbers as soon as we get them. Now, biotechnology is one of europes Fastest Growing business sector. Hundreds of hopeful startups are trying to find cures for everything from cancer which is where crowd funding often comes in. Jeremy howell reports from one Company WhoseBusiness Model, well, its not for the fainthearted. Reporter meet one of bellentechs biggest money makers. This chilean rose spider one of the most poisonous in the world, is first sedated and then has the venom extracted from its fangs. Venoms are highly sought after by medical researchers, because they contain chemicals which could be central to curing cancers or developing new antibiotics. Steve trim started this business in the back of a pet job. Hes since expanded it. Crowd funding, he said was crucial to raising the money needed. Business angels and Angel Networks put in small amounts of money, and the venture capitalists dont start below a Million Pounds typically. And for us our Business Model is right in the center in the 300 to 500,000 pounds. We have to try to solve that gap, and how we did it is with crowd funding. Reporter firms like venom tech sell shares to people through crowd funding websites. If the business is sold for a profit, they earn dividends reporter the uk is the leading company in europe when it comes to biotechnology, but it doesnt have quite the network of financiers that exist, for example, in the United States. That means theres a big gap for companies which are growing from startups to mediumsized companies. And that gap is one which crowd funding perhaps could fill. Reporter the Uk Bioindustry Association says many firms in the sector are now advertising on crowd funding websites. Often these have been companies that develop tools or platforms for the sector rather than the drugs themselves. And i think thats because theyre often looking for smaller packets of money. Theyre often looking to make a revenue quite quickly, and provide a return sooner than you might see with a company that would take ten years to develop a drug. Venom tech feeds Raw Materials torre biotech companies. And firms like this are probably the most secure in the industry. But invest in a firm engaging and research at the frontiers of medical science, where success cant be guaranteed, youre more likely to get stung. Jeremy howell bbc news. Now, equally not for the fainthearted, a grueling ultra marathon set in the Sahara Desert gets underway today. 1,500 people will attend the famed marathon des sables. Can you imagine . The opportunity for sponsorship, though, is immense, and its set to get even bigger as interest in Action Sports amongst teenagers and young adults increases. But what exactly do brands get by associating with these sorts of events . Thats the question i put to Sports Marketing expert bastion earlier. Whats really interesting in sponsorship, brand will look at brand value, but access to community. Suddenly with all the events what starts to become really interesting, is theyve got a direct access to that community in a way they wouldnt have with a elite sport, for example. So that gives brands a legitimate, thang, and relevant platform to be able to talk to their consumer and those audiences on a regular level. If they look at the event, at just one milestone, part of the journey that they can take those people on that starts to become interesting. Because its quite an emotional relationship isnt it, in some ways when it comes to events like this especially the marathon des sables but were talking about here all kinds of amateur sporting events. Were not talking about professional sports. Were talking about tennis golf, smaller Running Events is anything that ordinary people can become involved in. Its a relatively new phenomenon, isnt it . Yes, it is. I think youre right. What the difference is the elite versus everyday people. I mean for someone running a 10k will be almost as adventurous as running the marathon itself for people who are obviously very well trained. But no matter what whats interesting, is brands have an opportunity to out themselves on a platform to talk to those people and to through social media . Absolutely. Absolutely. The digital revolution has changed the landscape, and what was basically only tv kind of an investment comes a Community Platform for brand. Now, i think im a little bit more of a 10k sort of woman, than a marathon des sables woman. That made me so conscious im spending so much of my time sitting at a desk talking to you all. But never mind. Do stay with us here on bbc news. Still to come well have a look at the war to save the rhino. A special report from south africa on the threat of extinction at the hands of poachers. I have a wandering eye. I mean, come on. National gives me the control to choose any car in the aisle i want. I could choose you. Or i could choose her if i like her more. And i do. Oh, the silent treatment. Real mature. So you wanna get out of here . Go national. Go like a pro. I recommend nature made fish oil. Because i trust their quality. They were the first to have a product verified by usp. An independent organization that sets strict quality and purity standards. Nature made. The number one pharmacist recommended fish oil brand. [ male announcer ] the following is a true lipozene success story. Hello. Im philippa thomas. Our top stories this hour kenyas president has called for vigilance following an attack at a university in the east of the country, in which more than 140 people were killed. The second black box from the Germanwings Flight that crashed in the french alps appears to confirm that the aircraft was crashed deliberately investigators say. International Wildlife Crime is worth a reported 19 billion a year and right now, the most soughtafter commodity is rhino horn. Last year a record 1,215 were killed in south africa by poachers. The bbcs leana hosier reports from south africa, where theyre waging what they describe as a war to save the rhino. Reporter in the african bush a rhino is about to be shot. But this isnt a poacher. Hes a vet, trying to save the animals life. This rhino has been attacked for her horns, which can sell for a quarter of a Million Dollars on the black market in asia, where its falsely believed to have healing properties. Its incredible, being this close to a rhino, but whats really amazing is that shes still alive. Poachers took off her horn and part of her face with a chainsaw. These vets are carrying out pioneering facial reconstruction surgery, using dental materials to heal the wound and prevent infection. Last year, Record Number of rhinos were slaughtered for their horns. The problem is that the value of this stuff is just unbelievable. Its the most expensive, most valuable commodity on earth. You know, much more than gold or platinum or diamonds. But South African rangers are fighting back. Sometimes with deadly force. 42 poachers were killed last year. People coming to our country illegally. Theyre armed. They plunder our resources. If you try to erase them, they try to kill you. Thats tantamount to war. Reporter most of the poachers come from across the border in mozambique, where more than half the population live on less than 1 a day. Usabia has poached five rhino horns, earning him 10,000. You have to shoot the animal and kill it. Once youre sure its dead, you cut the horn off and move on. Reporter hes now stopped hunting rhino, after his brother was shot dead by south African Forces while poaching. Translator no, its not the right job. But there arent any proper jobs here. If it were not for rhino poaching, we would just be dying of hunger here. Reporter poaching has now been outlawed in mozambique, but the demand for the horns means the rhino is still worth more dead than alive. And the threat to these animals is now greater than ever. Well leana is here with me now. It really struck me that you managed to speak to a family thats involved in poaching or has been, because its very easy to demonize what people are doing, which is dreadful, but youve got to understand a bit about whats driving them to it. That was part of the point of making the film to actually go and meet these poachers that are doing it whats their motivation . I mean i didnt meet sort of the one in charge of running, but i wanted to meet the foot soldiers who are at the end of the day prepared to risk their lives to cross a border and poach a rhino. 42 poachers were killed last year. And when i went to this community and met this family theyd lost their son several months ago from poaching. And and the other brother, he had gone poaching and poached five rhino horns and netted himself about 10,000. Which is a huge amount, in such a poor country. So to be hardheaded about it there has to be an alternative source of income doesnt there, to stop them taking those risks . The other alternative for them at the moment as it is in these rural parts of mowzambique is subsistence farming and fishing. And theyre living in stick and mud huts. And if they want to graduate into a poor Little Brick House or, you know to have a car, buy some more cattle they said to me that the only option is rhino poaching. That there really are no jobs. I mean mozambique is one of the poorest countries in the world. So youve got this black market economy in rhino. And what part does official corruption play in this . Thats obviously a factor. I mean both sides of the border theres accusations of corruption and almost you know, highlevel corruption as well. I mean what several people told me is that you know the police and the army are sort of in mozambique are providing weapons to poachers and, you know, organizing for poachers to come out. Its something which you know, a few people in my documentary have said. But, for example, the minister of conservation said look when there are cases of corruption, we try to deal with it were an impoverished country weve gone through civil war, and we need support and not more people pointing fingers at us. Leana, thank you very much. And you can see the full our world documentary this weekend, rhino wars will be on bbc world news at 2230 gmt on saturday and at 0430 and 1730 gmt on sunday. And to remind you of our top story on gmt is kenya. Well have much more in the next half hour. Do stay with us. So heres the story of lancaster. The year is 1890. Milton hershey has a killer recipe for caramel. Flash forward miltons recipe is reimagined into buttery rich, smooth, surprisingly soft cremes. 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Its overwhelming i can imagine. Actually, its a very efficient way of communicating. If two cairn were having this conversation, it would have been over minutes ago. Really