Moral price to be paid for americas addiction to cheap stuff. Everything from clothes to food to gas, the cost is paid mainly by the men and women who sell cheap stuff. But struggle to pay their bills. Meanwhile, increasingly cheap technology is creating a shared economy that offers value and convenience to consumers, but it has potentially troubling consequences for limo drivers, hotel owners and others. Today i am going look at how some companies and cities are responding to the high cost of cheap. The then well look at some of the painful side effects of a world thats a wash in cheap oil and finally, ill examine how technology has made talk so cheap and powerful but social media has become a weapon of public shaming that can cost someone their job. But first, not everyone is satisfied with mcdonalds attempt to address of high cost of cheap. This week the burger chain said it will boost the minimum wage for 90,000 workers at stores it owns and operates. Average pay for those workers will rise 10 to 10 an hour by the end of next year. But that does nothing for more than half a Million People employed by fix dawneds franchises and 10 bucks an hour is a far cry from 15 an hour that many have been fighting for. Thats more than double the federal minimum wage of 7. 25 an hour and while Many Employers say 15 is too high, it will be a reality in seattle. At alan reports, its not happening all at once. Restaurant owner john prats prize of doing business is going up. We are going to put some oil on the sheet pan. Reporter we met him last year when the Seattle City Council was still debating raising the minimum rage. When i start hearing things like its a done deal i am shocked. I am like, did seattle really think about this. Reporter plat was worried about the impact on the bottom line for both his restaurants and employees. Whatever peoples perception of, i know, wealthy business owners, i am not that guy. Last year at this time, totally freaked out. Reporter of hes less worried now because. Way the pay hikes will be phaseed in gradually. Half of plattit. s workers will know make 10 an hour base pay, thats the new low end for employees who also make tips or get health benefits, across the city, most minimum wage workers go to 11 an hour right now. And will make 15 within three years, he says the step by step approach should make it economically feasible. As a Community Well walk together with this. Reporter but its a slow walk, it will be 2021 before all of the estimated 100,000 low wage earners in seattle hit that 15dollar mark. Robert oneal has been waiting table for minimum wage plus tips for the last six years. He knows this first bump isnt a big one, but every little bit helps. When i was a kid i like to go to the construction sites and work for 10 an hour, i feel really good about that. I like a good decent 10 its a good rounds number, but 11 is even better, you know. Reporter the wage boost will have the biggest impact in the food, hospitality at this and healthcare industries. Complaints and enforcement will be handled by the new office of labor standards at city hall. But there is one problem. Right now the office of labor standards exist on his paper only. The office of labor standards in the city hasnt, i know, yet appointed a director. Reporter no enforcement officer . At this moment nothing has happened yet. I am hopeful that it will. The appointees will be selected very soon. Our task to keep the fire burning. Reporter you the Council Woman a major player wants employers toemployers to know they will be tracked and punished if they dont pay the new rates, satly how it will happen if it does is not clear. Its not surprising to me one bit that the establishment politicians of the City Government havent really put their best foot forward on enforcement. Reporter how easy is this going to be . Just as easy as owning and running a restaurant is. Just piece of cake. Reporter john plattit. Says a few employees might lose a few hours of work here and there. And the garage ill wage hikes guarantee garage ill price hikes. I see the consumers now understand. Yeah, there will be prices going up. Reporter al jazerra, seattle. The high cost of cheap has become a troubling issue in a globalizes world where American Manufacturing jobs have been replaced by service jobs that pay less. And then there is technology that presents threats to workers in both service and Manufacturing Industries whose jobs get replace ed by automation and robots. And now the digital revolution has en ill an on demands or shared economy letting consumers order everything from cars to carpenters to condo with his a touch of their smart phones and while taping in to excess capacity is efficient, it also comes at a price. I talked about that price with guy rider he is the director general of the International Labor organization. The ilo was created in 1919 as part of the treaty of very sigh that ended world war i, its mission is to promote strong work and Economic Conditions around the world. Rider told me the shared economy may not benefit everyone. Its a big debate on you there. More and more people are talking about these things, and convenience is a great positive in our lives personally. We have to look at the other side of things which is what lies behind this availability of services in terms of the people who provide. Now, there is a theory that we are moving from the economy which we have known as its been organized for decades where you got an employer, employer and thats how life goes. An agreement. An agreement, labor contract with certain provision as attached to it to simply sort of a mediated normally via the net, sort of a straightforward demandser of a service, a pry describedder of a service. What does that mean if you look at it from a labor perspective . It means that you are turning an employeremployee labor contract in to eye purely commercial contract. A provider of a service, demandser of a service. Some say whats wrong with that. Some do. Maybe not much wrong with that. But a lot of things attach to that in the terms of the way we order our society. You know, for most of us, if you have a labor contract, thats what social protection is about. Thats where your guaranteed income is b thats where your healthcare comes from. I think we have to think very carefully and i think society is going to have to adapt to the idea that that fukudome that if that relationship is going out of fashion we have to organize ourselves to deal with a totally new situation. Now, if you want my opinion, i dont think that this is as widespread a phenomenon today as some might imagine. Its growing. It seems to work in places where there is excess comport orin efficiently used capacity. A limo driver that only does a couple of runs to the airport and has all this time in between or a retiree with time on his hands who is handy, somebody who has their is on vacation that has hair apartment to represent. I dont think this terms of volume that we need to think that the current state of play this is where the sort of the normalize. But who knows where we are going on these things. One of the things sorry, ali. One of the things in the world of work is we are faced now with higher degrees of uncertainty. We have change, which is quick its profound. Yep. And it asks us questions that we are not really used to asking ourselves, or we never had to ask in the past. So i think there are big debates out there. One of the things, one of the arguments against this readily available on demand shared economy is that it under it undercuts an expensive education or a good education in certain areas because somebody who got who paid for that education in this local area who was a designer or a manufacturer or something, can now have that work outsourced to someone that can get their education more cheaply elsewhere in the world. Sort of redesigns how we plan our futures not just how we live them. Two different thoughts on that, one is restricted ends troy an occupation, sometimes people can control who provides a service. Thats one thing. But i think you are pointing to another, perhaps much bigger issue. Which is the geographical mobility of service provision, the fact that you can get on a computer and have a Service Provided by somebody living in a different continent, or country. Again, that raises all sorts of questions we are just getting to grips with. I think we need to have a whole separate discussion on that. I hope youll come back and join us again, guy ryder is the director general of the International Labor organization. Tonight we are looking at the high cost of cheap. Coming up how cheaper oil could come at a high price to our fragile planet. Whats wrong with that. Some do. Maybe not much wrong with that. But a lot of things attach to that in the terms of the way we order our society. You know, for most of us, if you have a labor contract, thats what social protection is about. Thats where your guaranteed income is b thats where your healthcare comes from. I think we have to think very carefully and i think society is going to have to adapt to the idea that that if that relationship is going out of fashion we have to organize ourselves to deal with a totally new situation. Now, if you want my opinion, i dont think that this is as widespread a phenomenon today as some might imagine. Its growing. It seems to work in places where there is excess comport orin efficiently used capacity. A limo driver that only does a couple of runs to the airport and has all this time in between or a retiree with time on his hands who is handy, somebody who is on vacation that has hair apartment to represent. I dont think this terms of volume that we need to think that the current state of play this is where the sort of the normalize. But who knows where we are going on these things. One of the things sorry, ali. One of the things in the world of work is we are faced now with higher degrees of uncertainty. We have change, which is quick its profound. Yep. And it asks us questions that we are not really used to asking ourselves, or we never had to ask in the past. So i think there are big debates out there. One of the things, one of the arguments against this readily available on demand shared economy is that it under it undercuts an expensive education or a good education in certain areas because somebody who got who paid for that education in this local area who was a designer or a manufacturer or something, can now have that work outsourced to someone that can get their education more cheaply elsewhere in the world. Sort of redesigns how we plan our futures notju h wli em twdiert outsn a oisreriednd t a oupionetes peleanonolhorode aerce ttonth. Bui inu reoiin t nhe prhs chgg ss. uicisheeoraca mily sviprvion t ft atouanetn cpur d ve svi ovedy medyivg a diert nten ocotr ai tt is a stsf eio warju gti t grpsit i hi wne tavahoe pae scsin utt. I peoul meacanjo ainguryr t reorenalf e tnaon lor orniti. oonhte e okg e ghosofhe. Mg h cap o cld co aa ghri tou ufgi pne oil prices have plunged more than 50 since last june, thats bad news for cleaner Renewable Energy sources. The question is how can the world boost the Renewable Energy when the economics are working against it . Joining me now to tack that would and other questions about the Energy Industry, is the chair of the World Energy Council. And the first woman to hold that position until recently she was an executive at hydro quebec the giant electric utility. Good to have you here with us, thank you for being with us. Thank you for the invitation, first of all, when you look at oil prices half of where they remember a year ago, are you worried about how our march toward more sustainable environmental Friendly Energy is going . Cheap oil means people use oil more . Its true that the price of royal are oil and by extension the price of energy has dropped. Leaving governments and resource holders with struggling with their budgets, not able to cope with demands from key areas and the health and education sectors, the World Energy Council works on scenarios to the 2050 horizon, what we see ahead of us is Renewable Energy, by that i mean wind, solar biofuels, storage, more storage also grow from 15 where it is now to something in between 20 and 30 . Fossil fuels will grow depends on this scenario, but could take as much as 70 of the energy mix. What do you think about the idea that Renewable Resources can replace a lot of the fossil fuels that we used to . Will he knewable resources will be available. They will take their share as i said. Something like 15 more. Until 2050. But they will need strong regulatory frame works, they will need Strong Financial support from governments. Now, the challenge for that sector of the energy is that as governments are struggling to balance their budgets, its not going to happen any soon, so the private sector has to come n but the private sector becomes shy when they see the geopolitical risk, when they see a Financial Risks laying ahead. Or regulatory risks. So this is is why we call on energy leaders, both from policy makers and from Business Leaders to, you know, work on a stable and predictable policy framework so that the investments we need to be made will be made. I think you made a speech in south africa in february where you spoke about women in the Energy Industry. There arent many, there certainly are not many at the highest levels of the Energy Industry like you are. Is this a field that you encourage women to get in to . Sure it is, i spoke in johannesburg as you said and doha, qatar on the same subject very recently. And its not a lack of ambition on the part of women. And we see it at both the professional and high level senior positions within corporations. We also see women wanting to be involved in the entry level and grow up in the organizations. There are many barriers, there are in main cases wedge are still the ones to share the double burden of professional development and Family Responsibilities and some states women are not expected to work once members or having young family. And you know, the challenges ahead are so huge that we cannot afford to ignore half of the worlds talent. And women who come out with engineering degrees, either Geophysical Engineering or petroleum, they tends to do very well because they can get recruited its an industry that requires people with that level of training so its a good entry point even at that point but you are talking about women at all levels at the production levels and leadership levels. Yes, i am. You know, we are in a world where 1. 2 billion people still live without access to modern forms of energy. Right. In fact a vast majority of women and children. So women are being the caretakers. , you know, and without energy there is no sanitation, no healthcare, no education. So at the entry level and rural level, in small communities women can make a difference. And we not only have an opportunity it here but we must act on it. Tonight we are talking about the high cost of cheap. Coming up how a couple of cheap punch lines online could cost you your reputation in an instant. Americas first climate refugees this is probably a hurricane away from it being gone. Whos to blame . 36 of land lost was caused by oil and gas industry. And a fight to save americas coastline. We have kinda made a deal with the devil fault lines Al Jazeera Americas hard hitting. Today they will be arrested. Ground breaking. Theyre firing canisters of gas at us. Award winning investigative documentary series. The disappearing delta only on Al Jazeera America a Global Climate crisis two feet of Sea Level Rise is projected. Threatening americas coastline youll see water in the streets without rain. Now fighting back with a revolutionary new technology there dewatering the ground. This is the first time anybodies done this before techknows team of experts show you how the miracles of science. This is my selfie, what can you tell me about my future . Can affect and surprise us. Dont try this at home. Techknow where Technology Meets humanity. Only on Al Jazeera America. Part of Al Jazeera Americas special month long evironmental focus fragile. They say talk is cheap. In the age of twitter talk can be flatout hazardous, especially for your career. Social media spreads information at lightening speed. Many found out the hard way that trying to be funny or Say Something that comes out the wrong way can boomerang swiftly and forcefully. Social media fuels the flame. Its broken down in this book. And the author says we are living in glasshouses. Lets talk about justine sako. If you think about it, youll remember. 2013, p. R. Executive for a major jor multi media Firm Interactive corporation. Flying to cape town, as she leaves, she had 170 followers, and tweeted. Going to south africa, hope i dont get aids, just kidding, im white. By the time she lands, theres a hashtag, has justine landed. Its gone viral. She lost her job, her Company Fired her. And she landed into a storm. I remember thinking shes deserving what she gets. She was internet savvy, she had to know its other misconstrued or fully understood. Sounds racist. Surely theres a world of a difference between misconstrued and fully understood. She didnt intend for the tweet to be racist. Racist. I met her after it happened, and her way to describe it was living in america, putting us in a bubble as to what is going on in the third world. I was making fun of that. There was a tradition in that. Colbert does it, randy newman, south park does it. The difference between justine saga and others is she wasnt good at it. Not being couldnt shouldnt be enough to tear someone apart and ruin their reputation. You make reference to the fact that there was a time when people would make the jokes, and it would never have a life. Which, by the way, she felt that that is what she was doing, she had 152 followers. Frendz. Yes, shed make the jokes, no one would reply, she was tweeting out into the void and would have the sad feeling when the internet doesnt congratulate you. You dont get likes on pictures or tweets. Rush. But you do bring up the point. It weaves a thread through the book. We dont thing of ourselves as parting an avalanche. One of the guys that contributed to this going viral met with this and apologised. He didnt know he was going to ruin his life. I wanted to go on this journey, the world of the shames and shame. I wanted to go on the journey to meet the people and make sense of the world. I talked to him, the guy that started the campaign, and i asked him how it felt. He said it felt delicious. I asked how i thought she was. I thought fine, because we want to destroy people, but not feel bad about it. He made his own. He ended up having dinner and apologising to her. I read the apology. Seemed he thought about it. Once he felt the agony, the mass destruction. Its hard to carry on doing it to people. Its agonising. When he said i am sure shes fine, that was a real misunderstanding of the power of the punishments. If you want to destroy someone, its not the way to go about it. What about ashley judd, she tweeted that kentucky were playing entirety. She was threatened with Sexual Violence via twitter. She wants to press charges against the twitter users, because she thinks the snow flake has to worry about the avalanche, people have to take responsibility for the effect they have when they get into the business of shaming. The problem is she can pinpoint people who are particularly aggressive, making threats and death threats, which is what women get when they are shamed. Which can get you fired, or get you raped its easy to pinpoint the outrage jous extreme mine outrageous minority. But you cant regulate against good people doing good. You make the point that its not the troll or the worst of the internet. You called yourself a shamer. Not in an extreme way. Like the rest of us. Youll retweet something consequences. Yes. I think when people are focussing attention on trolls out. They are like circus clowns. Nice People Like Us can destroy people. A couple of weeks ago i was in london giving a talk to a feminist writer. She was attacked by trolls. She wanted more women on the british bank notes. I said to her, how does it feel. She said it was terrifying. I said did you have a support network. She said, of course, feminist friends, the newspapers. I said did it help. She said it helped a lot. When you have a jamming when you have nobody supporting him and we are talking about kids losing their lives or taking their lives. I wonder is it a reason to be mindful about shaming or is the new generation going to be immune to it. By the time they are 1520 years shamed. I dont think that will happen. I think a shaming is agonizing. Peel will be in for it. Most of the children who come to the challenge because of something that happened on social media. This is why the book is so important, you know, i say look, reading this book. Its like a panicky experience. You start to feel what its like to be at the end of the chain. Its terrifying. Its deliberate. I want people to feel the terror. Children. I challenged my view through reading about the book and reading through the book. I came in thinking you are responsible for what you put on the internet, and its up to you to face the consequences and i come away thinking we could destroy peoples life. John is the author of so, youve been itself. Itself. Prz formtomorrow, one of the most remote places on earth, designed to protect the world from a doomsday scenario. Thing of it as the noahs ark of sees. Nations around the world cisht caches of seed to be stored in the mountain. The thinking is if something bad were to happen, humankind can start again a Global Insurance policy for a world threatened by climate change, war and natural disasters. Tomorrow night. 10 30 eastern. Thats the show for today. Im ali velshi. Thank you for joining us. I think were into something thats bigger than us. Thats the pain that your mother feels when you disrespect her son. Me being here is defying all odds. They were patriots they wanted there country back Al Jazeera America presents the passion. Onward. Pain. Its too much. And triumph. Inspirational real life stories all these labels the world throws at you, thats what drives me hat drives me celebrations in iran after world powers reach a breakthrough deal on tehrans nuclear programme. Israel warns that the agreement threatens its existence. Hello. This is al jazeera live from doha. Im eoin finn. Adrian fin gan. Also on the program the u. N. Calls for swift justice for those behind an