Hello, im ray suarez. Well get to our main story in a moment, but first, the latest from ottawa, where gunfire erupted at the Canadian Parliament building and two other locations near there. [ gunshots ] you can hear many shots fired in this video from inside of the parliament building. Two people are dead. And one is presumed, the shooter still not identified at this point. And the other casualty, a canadian soldier who was standing it guard at a war memorial not far from the parliament building. According to witnesses, the soldier was killed by a man with a rifle, all dressed in black with a scarf over his face. Heres what witnesses from outside saw. The guy came from the side, on my lefthand side, and came out with a rifle and shot at the man, and then the guy went falling down, and everybody was just in shock. Couldnt believe that something alike this could just happen or be real. It was beyond realism. I saw a woman who took cover, and she was crying. Her kids were inside, and are still inside i guess. And we saw someone rushing from block, followed by police officers, and we heard multiple shots were fired. The police are still looking for what could be as many as two other gunmen. Canada has just raised its Terror Threat levels because of deadly hitandrun against some soldiers this week. Joining us on the phone, leanne goodman, and leanne, are you in the Parliament Hill complex. Im not right in the parliament building. Our office is a block away. Im in the national building, which is basically across the street from Parliament Hill. Is that whole area still on lockdown. Yeah, were getting by on twizzlers and instant coffee. What did that consistent of . Were you called by the police and told to shelter in place . When did people realize what was happening. Some of us, as soon as we heard there was a shooting at the war memorial, which is a block away from our office, a small area, some of us went down to the war memorial to see what was going on, and by the time a couple of others got down, the elevators opened and there was warms of cops, and they werent letting us out. So we have been stuck here, some of us all day. I understand that you have spoken to a colleague who was near the war memorial when this all began. Yeah, we had an eyewitness report from a guy on the second floor who overlooks the memorial and saw it all unfold t. Dressed in black, and he approached the soldier and shot him and held up his hands triumphly and ran to the parliament building, which was across the street. And after that, we heard dozens and dozens of shots being fired in the parliament building. Obviously he pushed his way past security. And then the parliament sergeant in arms startede ceremonial position, he took the guy down. So the soldier has died and also the back shooter has died. And there are reports that there might be other shooters, though it seems that the rcmp is backing away from that a bit. We remember those, i dont know if you remember the navy yards when we covered t. But for hours, we thought there were four or five shooters, and it ended up just being the one. I was just going to mention that you good a long stint in washington d. C. And how would you compare the security that you would find in the Canadian Parliament hill in ottawa with that and with capitol hill in washington d. C. . Quite stunningly, lots, to be honest. I thought that the security in dc was extreme at times. I had to go through body scanners a few times going into various government buildings, and i was surprised here, you just have to show your pass, and but go in without going through metal detecters or anything. It was crowd enough that somebody could easily barge past the Security Guard and get into Parliament Hill very easily, and thats what might have happened today. Leanne goodman, were following the story closely on aljazeera america. Our ali velshi is reporting on a special edition of real money tonight. And well have the latest throughout the evening in our news hours and on america tonight. Now, we want to switch the program that we have been preparing as the news was break income canada. This week brought the death of one of the great newsmen of the 20th century. Ben bradley of the Washington Post. When the post was showered with accolades in the 1970s, there was no internet and there was no craigs list, and no busby to it steal eyeballs, and there was no cnn yet. Today on inside story, a clinic to measure the vital signs of the american newspaper industry and come up with a diagnoses. When the head of the cia tells us that publicking something will endanger the National Security of your country, you cant just tell them to jump in a lake. Thats classic ben bradley. The former editor 6 the wash post, talking about publishing the pentagon papers. The Nixon Administration went to court to push the secret history of the vietnam war in 197 1. Bradley and post publisher, katherine graham, won. People dont tell the truth enough. 100 different ways, and it has become so easy to lie, that no one recognizes lies. Bradley became famous of course for helping to undercover the water gate burglary and cover up, with reporters, bob woodward and carl bernstein, and deep throat. The Democratic National committee turned into the scandal that brought down president richard nixon. They were not making mistakes, so the accuracy in these stories were never called into question. Ben bradley died this week in his home in washington at the age of 93. He called president john f. Kennedy a friend and swam in elite social circles. He turned the Washington Post into a newspaper of power. Its roll and influence on American Life is still strong, but its changing fast. 40 years ago, when nixon resigned, there were 1768 daily newspapers in america. As of 2011, there were 1382. Circulation has been dropping steadily. The Newspaper Association of america reports in 1974, daily newspaper circulation was 62 million households. In 2011, it was just under 44 and a half million household. In the last decade, the trend has accelerated. In 2000, more than 50p. Of americans got a paper delivered. And now its just over 30 . The main reason of course, as close as your cellphone or laptop or television. The printed newspaper is filled with yesterdays news. And now you can get your news anywhere online in an instant thats crushing the Business Model for print. Ads are the life blood of newspapers, and sites like craigs list hit bottom lines hard. The american newspaper is far from dead. Print is still a money maker, though not as much. Last year, it was 10. 8 billion. And if you add on multiplatform revenue, the newspaper business raked in 37 and a half billion dollars. That explains why amazon founder, jeff bought it, despite the fact that revenue has been plummeting. The glory of news rooms may be a thing of the past, but newspapers are not going away, even if you dont get one delivered to your door. President obama awarded ben bradley the president ial medal of freedom in 2013, and he issued a statement of his death, saying that bradley transformed the Washington Post. For bradley, he said it was more than a profession. But the public good for our country. Does that belief in the role of the newspaper and the health of our democracy, extend to the willingness to actually buy them . To a workable Business Model going forward. On the beating of ben bradley, well look at the business that he was part of for more than half a century. This time on inside story. Joining us from philadelphia, jim brady, the publisher ill get to jim bradys intro in just a moment. From our dc studio, executive director of the American Press institute. And from new york, steven engel berg, and as i was just about to say, jim brady is with us, the founder of stomping ground, a local start up, and hes a former editor of the Washington Post. Steven, let me start with you. We talked about the shadows in ben bradleys career. Can it matter as much as that one was then, and will there be ben bradleys in paper news rooms in the 21st century . I think that the paper newsroom is going the way of things that you play on. And people are consuming more than ever, and im happy to read the post more than i have in years, and its a wonderful newspaper. The question is not will news organizations survive. The question is how are you going to pay for what they do . Tom rosenstile, Million Dollars are still reading them, yet they have to build the future while theyre putting out the product that made them what they are. How do you pay for online content . Newspapers have the advance in that they have the legacy to help them bridge the gap, and they have a disadvantage in that theyre tied to legacy, habits, processes, and its hard to imagine the future from a clean slate when youre also managing the future by preserving some of the past. Jim, can you dance at both weddings . Keep putting out a paper and live your way into the future equally well . Its a difficult dance. You have to be able to acknowledge that while the revenue comes from print for some time. You have to orient your culture and work flow toward journalism if youre going to make it in that environment. You need aggressive management and the future of print is a little bit shaky. When we return after more than inside the reef after this short break, well talk about the ways that americas newspapers have tried to cope with the technological and competitive pressures. Stay with us. Im ali velshi, the news has become this thing where you talk to experts about people, and al jazeera has really tried to talk to people, about their stories. We are not meant to be your first choice for entertainment. We are ment to be your first choice for the news. Real reporting that brings you the world. Giving you a real global perspective like no other can. Real reporting from around the world. This is what we do. Al jazeera america. How we get the news, the lies of the web and your daily newspaper on the program today. Is there a point, after being buffeted for years by the contrary winds and the thank you competitive challenges, have the bad times sort of leveled out . Do you have the customers that you know youre going to have for a while, and visa versa . The properties that youre going to have to manage . The revenue is still declining, but you do have this tremendous advantage, which has occurred in the last four years, which is, the tablet and the smart phone have revealed to us that people will actually read indepth on computers. For the first decade of the internet, we thought that maybe Attention Spans were just shrinking, because the average time online according to the data was about 30 seconds, but turns out that what we were studying was how people behave on desktops largely at work. So thats a tremendous advantage. And the economy is no longer in free fall, which really accelerated this decline and shortened the timeframe that people had to sort it out. On the other hand, the advertising for the first generation of the internet, which was banner ads and pop up ads, have not succeeded very well. They dont pay of. And people dont like them of. So theres a journey going on to find a better way of communicating commercial Information Online. And we havent quite found that. As we move to mobile, were going to have to reinvent it all over again. Things are moving very rapidly. Jim brady, was there an original sin, source sort of, a big mistake thats hard to live down, giving it away forfully, and suspecting people to have to pay for it . The pay wall. Did that work . No. I always projected the original sin argument because the market would have driven the prices down. When you can get 500 news organizations contented at a given time, the price is going to come down, and people forget about the early days of the web, because there for the launch of the Washington Post. Com. We didnt each have a way to gather money from people. And no one wanted to give you personal Information Online until 2000, or 2001. So how are you going to get information from people to charge them . And frankly, someone would have gone free to cut the market to build their audience quickly. So we have to acknowledge that. When everything is available, the price gets driven down, and you have to generate value for leading what your proposition is, and charge that, not just the product. Because there are not a lot of people outside of very specialized publications made for any of the content. Okay, so that story of the pay walling part of the problem, lets set that aside for a moment. And you dont agree with the premise. What about tom rosensteels idea that the contents have been much more pleasant and user friendly in recent years. I think thats absolutely true. My argument on the dispute about the future of newspapers, we have to stop talking about the future of newspapers, and Start Talking about the future of journalism. I dont care if i get my soda in a bottle in a can or out of a town, i like soda and if i get my Journalism Online or in print, thats fine, but i want to get it. I personally am in the business of starting newspapers, and i think that the focus needs to be building Business Model. Thats clearly where the consumer is going to be, and we have to focus on how to make money in the new world and not survive in a world that by any measure is declining quickly. Steven engelberg, when news organizations try to stay themselves and move online like one of the seattle papers did, you no longer have that dense, longterm expertise, stratified staffs. There are much faller workforces trying to do a great many things, arent they . There are much smaller comparisons, but what youre seeing is a of smaller splitting of the market. For example, pro publicca, were a nonprofit. And were give. But you can look at espn, a very profitable concern, and they specialize in sports. I think that overtime, people come to expect expertise from their news media, so the one size fits all to find out all from everything, thats going away, and doesnt mean that the entire model wont work. But if you really want to know what happened in the king county commissions meeting last night, a big bond issue or a vote on zoning for a piece of downtown. When you dont have parochialism in the media, and when its easy to find out movies and restaurant organizations, but not that easy to find out the zoning battle, it seems to me when i look at this from the outside, its not as dense an offer as a newspaper was and is. Well, that is certainly true in the sense that we have this wonderful thing that you eluded to at the top of the hour, craigs list and the classifieds, and what was was was a monopoly, and they got to overcharge advertisers, and reap the benefits of that and use that in reporting. Unfortunately, those days are gone, but it doesnt mean that its all going to go away. Were in a transition period. And i think that there will be and continues to be desire for people with money and issues, and you have the Seattle Times but there are a lot of bloggers now that cover things, and i think there will be a new overtime. One analogy, ray, might be the Department Store or the general store. You came because they had everything, and it be an ideal selection of each kind of item. But it was all there, so it was convenient. That model is what is going away, and i think that the web rewards specialization. You want a reason to go someplace, and thats the opportunity to weather the Old Newspaper or a new site thats just arriving. When we come back with more inside story, after a short break, well talk about papers, the top three in the country, the wall street journal, and plus, the breaking news in consider this the news of the day plus so much more. We begin with the growing controversy. Answers to the questions no one else will ask. Real perspective, consider this on al jazeera america