Fiercely contested president ial run off. Analysts expect to close competition between incumbent president jetta bo scenario news and i feel a little silva whos hoping for a political comeback. Monica eudoxia resides side of polling station in rio de janeiro. People are still coming and going, as you can see around me, are people that are going to vote people that are coming from the vote. Weve heard this is basically an area of the city where lula is stronger. Ah, he won the 1st round here with 58 percent, but weve been talking to people on the lines and we can sense to divide. Some people are also speaking out on behalf of force and out of something that they did not do during the 1st round. So this is a very tense situation and it reflects the division that is in the rest of the country. South koreans are paying tribute to the victims of a crowd crash that killed at least 153. 00 people during halloween festivities on saturday, if gathered in. So its one town where the incident took place to lay flowers and express their condolences. Lebanons 89 year old president michel owen has left his official residence as mandates will end at midnight on monday. Parliament has so far been unable to agree on a succession. People is malia searching for lost loved ones. After a suicide attack, killed at least a 100 people in the Capital Market issue. 300 others were wounded families, searching through the rubble and in body bags. For those missing 2 car bombs exploded on saturday at a busy junction near several government offices in sudan protest as a marching towards the president ial palace in the capital cartoon. Demanding the return to civilian rule authorities of card and all parts of the capital and Security Forces have been deployed near the president ial palace. The wonder says it regrets the democratic republic of congo the decision to expel if somebody can shop is accusing that a want and government of supporting rebels in the eastern provinces of congo. Fighting surged in the region and the m 23. 00 on group has reportedly gained ground in recent days. Those are the headlines coming up next. And ill just say that the listening post goodbye. Im from canada and my country are playing in the welcome for the 1st time since 1980 say this is my 1st time hovering a world cut. So to half the country that i was born in playing in the country that i live in. Well, thats truly amazing. Its so exciting to watch. The world cats come to cats are seeing it all come to life. Has been an incredible experience, having the biggest football tournaments in the world in your own backyard, but such a special time to be living here. With real life, jeff, bad news, radio w r b is a jewish thing. Now were doing talk radio holds a very special place in the american consciousness. Its a very, very accessible populace medium that has an intimacy thats unlike almost any other media. Ah, your back door, the next door was the freak. No was yours. When the media war joined me on mobile, now for challenge news with no wires, talk radio is part of the fabric of the american experience. It is on when you get into a taxi, it is on when people are cooking it is on in the car. As long as americans have cars talk radio is going to be a thing, especially for conservatives. Oh wow. I urge you not to take anything that i have just said as gospel. Look it all up yourself. It is critical that you know the truth. Oh, its like a conservative dinner table where theyre talking about what everybody else is talking about that day. What theyre doing is really conservative perspective. For a lot of americans talk radio is the soundtrack to the what . Ah, g o, p needs to talk about the following 3 things. Crime, the border and the economy, right weve, weve ever existed harris. Ooh, its a divisive time in america right now. Part is on issues like abortion, right . Immigration done control there will dominating the political discussion. Last night, president of the United States gave the most demagogic dangerous speech ive ever heard from american president truant, driving. Some of this division is talk radio from june in to one of the thousands of shows on the and this is what youll hear. Unfiltered and unashamedly conservative hosts. We packaging, lacing with opinion to resonate with right wing listening to understand the potency of talk radio here in the us. Were on the road driving from state to state, talking to the talkers and listening to the listen. I think people forget just how giant the United States actually his you have to drive to get everywhere. It is very common to have a long car commute. Welcome to the program. Happy for ryder dana, last your lovable curmudgeon for a lot of people that are part of their daily routine. They go and they get their coffee. Maybe they go to Dunkin Donuts or starbucks. They look into the talk radio. And this again is where democrats are. So short sighted, what better way to make that . Can you go quickly then listening to something with a familiar hope. Listening to something that might get you a little bit riled up and ready for the day. Like, oh my god. I mean, i just like go for 7 hours without all hell breaking loose. Is it possible . Is it, is somebody doing it 30 years, 40 years, where they are in the same market talking to the same audience, 15 hours a week or decade. I want you to listen very, very carefully to me. If they get 2 more in the senate and a few more in the house, that will be the law of the land and every corner of the country. I want you to think about and hosts are able to build bonds with their audiences and some that is kind of foster about a hostile see you as we were discussing last week, as though theyre reaching out through the radio and grabbing the audience and saying, you know it was you and i like were having a conversation. Ah, no one spends more time on the roads and truck days nights they traverse the country with no one to talk to, no one to listen except the radio host, the com, that companion their entertainment and some kind of thought. Ah, weve come to a Trucking Convention in fort wayne indiana to meet with truck driver. Alex broke out in i in do you ever talk radio all the time . Its just about all i listen to driving the truck here. And sometimes during hold time, ill have it going in the background. Maybe not necessarily actively listening to it, but its playing. And as youre driving on the road, do you find that you listen to specific posts by like box section specifically ive been listening to him for 1112 years just it feels like hes a friend. You know, somebody has gotten to know, ive never met the guy, never talked to him. But what is it that you like about buck . What do you, what you get out and i like his interpretation on foreign policy. Thats a topic thats always been important to me and his experience as a former c, i a analyst and counterterrorism expert for the new York City Police department. It puts a no bull, its kind of spin on it and i find it useful and very resourceful. Just to radio offer you something that you dont get from legacy media. Yes, personality personality. The big thing is they sometimes will bring up whats going on in their personal lives, how their children are doing, how their spouses are doing. Bach sexton, he just got engaged. So its things like that that are, that are fun, me so i, i guess it is a companionship kind of thing. Yeah. Like a connection is connection. Ah, right now im going to rabbit, im box jackson and you are listening. So the quite travis and box facts didnt show, i think while the biggest misconceptions about talk radio is that all they do is blither about National Politics all day. Every day. They dont, theyre talking about the water cooler chatter that everybodys talking about. Its just when you consume, especially on pregnancy, 7 months, 8 months with the baby can survive outside the one. Thats martin. I think the democrat leadership is monstrous organization. Honestly moral. They moved on to really wildly in there wants to build new balance with their audience, where their friendships under says, impact. You have to understand that when theyre talking about it, something political, its not like you, somebody reading about it in the paper. Its like somebody talking to a friend about it, whereas some folks might feel that mainstream news is inaccessible or jargony, or condescending talk, radio is relatable. The notion of m. S. M, Mainstream Media as being an enemy. Thats a very frequent topic of conversation on the shows the best examples of the worst kind of journalism you can see on m. S, m, b, c, and cnn. You can see in the pages of the New York Times in the washington post. They, the Mainstream Media have contempt for us, have contempt for our values in, by framing it as us and our values. Theres a real sense of solidarity between the talk radio host and their listeners ah, [000 00 00;00] with media, it sounds like us. Its a phrase weve been hearing a lot from the republicans. Weve talked to this notion that conservative talk radio. The deposit is into a segment to the american population. The tickets fell on her at times alienated by Mainstream Media. That baby is having a liberal bias prior to conservative talk radio. People who were card carrying in service, people who identified themselves as conservatives. They were marginalized in the American Media at large television of the news. The alphabet soup abc, nbc, cbs, were primarily moderate to left of center. And anything right of center was described as radical. Suddenly theres this new kind of radio which is saying its okay to be a conservative. Conservative is not only ok, conservative is better. Its like this club where they go and everybody shares their values. They want to reflect those values of social conservatism, religiosity. Ah, National Defense conservatism and kind of a muscular, aggressive foreign policy. And then fiscal conservatism, low taxes, less government, americans are struggling right now. Really struggling hard. Their taxes are about to go through the roof through the roof because of the biting budget and you play the heads over and over again. And the opinion of the hubs matters. The most. You have content that is really emotional, is capitalizing on intuition and got feelings. It makes people angry, makes people outraged. Maybe makes people fearful, but gives them a sense of what to do about it. They want to go to 200. 00 a barrel. So you cant afford to gasoline and then you will cry out for the magical electric car that will not be ready because we dont have the Energy Capability for everybody to plot their car into the wall now. Who is going to be receptive to this kind of content . What we know from political psychology is that on average, social conservatives can not to be very tolerant of ambiguity. They tend not to be very tolerant of nuance. They make decisions quickly and efficiently. They do it based on emotion and intuition. So talk radio and all of it stick is kind of tailor made for that kind of psychological profile. I. Wendy human is carrying conservative and a big fan is to radiate. Wonder the afternoon. It plays all day every day in her barbecue restaurant in the southern states. It was all this talk about the red wave that it democrats done, kick them out. Now weve got all sorts of discussion coming from the legacy news media. What is the way i mean . Well, right now, unless youre watching fox news, youre not getting any conservative view. So the only time that youre able to act with any conservative view is either through tv or on talk radio. Thats it, like you listen to, is it a mix of the National Guys on the local guys like when you, when you make the math one, the local guys, but my main go to guy here is jeff kat with the army. A few is my buddy power. My my go to that that im listening to every day. So what is it that you love about jeff kept that gap is real. He can act. He talks one on one to the audience that even though tens of thousands of people that hes speaking to him, a daily basis, i feel like that when right, when jeff shows over that he and i have have a living chat. So what kind of stuff does jeff can talk about when hes on the radio . Obviously a lot of political, but he does bring it home. Do you feel like even though youre living in ashland, virginia, that youve got some sort of sense of community with everyone across the country who has the same conservative for you . A lot of folks understand whats going on in our country now due to folks like jeff kat, i mean jeff caps is clearly a celebrity. He was sitting at the desk. Jeff kept away. So he really mean something to the label. Or we have to meet jeff cats to understand what it is about his show that works for someone like wendy yeoman. Hes a local host. Hes been doing radio for the past 30 years. Hes had chosen with the east and west coast replacements for the sophia, boston, san francisco. And now here in richmond, where hes only at every day from 3 to 6 pm, all about jo bidens just never ending with jeff adds news radio w hello. Hello. 2 thank them with their a lot of talk radio has that. What is it about you your style, your delivery that you think makes your listeners shannon . I think the reason thats been successful and theres been a, a degree of longevity here in Central Virginia is that my listeners . No, i will be honest with them. Im going to tell you what i think about issues and what i think is important. But the listeners let you know, is this an important issue . Is this a topic we care about . So what are some of those hot button issues that your listeners can info . I think the, the joe biden full part of the day. I mean this, this is somebody that you, you couldnt write the script for our president. I think he is continually saying things that are out of step with most of america at this point. Theres also a disconnect, i think, with a lot of the left wing politicians that we see in the United States. People are having a real tough time again with the price of gas with the fact that americans for the 1st time, are going into supermarkets and seeing empty shelves. Thats just not american. Thats not something we have dealt with it. So these are all real issues for real people, man. This, this news story typically that people are at the prices and so many things are and i rocketing gen his career has merit the growth of talk radio. He started out in the 1980s around the same time that the industry as we know it today was born working its not a of conservative talk didnt exist before then. But that decade. So a wave of technological he can all make and regulatory changes that allow the industry to be in the 1980s under the reagan administration. Are media ecosystem experienced huge the regular, its like the rails are off right now in the 1980s. You have, for example, the dissolution of the fairness doctrine, which in 1987, right . That had said that if you treat one side of an issue, you have to give equal time to the other side of that issue. Now broadcasters dont have that rule. All of a sudden talk radio is you not beholden to tell the other side of the story and it allows talk radio to really create a successful business model. Based on this one sided world view that was really popular. But the big domino is rosalyn. Buggers national august, 1st 1988, and hes doing something that people just had never heard before. The views expressed by the host on the show will soon become federal law. Why . Because they are grounded, improve recently and respect for the individual rise of to radio is synonymous with the rise of one man. Rush limbaugh from a disc jockey who tend to talk in the 1980s where his character, his christmas, his controversial, conservative common trade, proved a winning formula. One that will come to redefine an entire industry. As usually doing this program with half my brain retired behind my back to make it there running a little more muslim. But coming on the radio in the late eightys, the similar to Elvis Presley going into the memphis studios of, you know, sun records and recording his 1st records. Um it, it marked a historic moment where a great performer is now getting on the stage. He had that talent and he had this voice that just jumped out of the radio like the voice of god that be a lesson, by the way. To you young perspiring talk show host out. There. It is. What you do on the air that gets ratings when you 1st hear or see something that is destined to be great. It makes an interesting impression and thats what and thats a rush. Limbaugh brought rush. Limbaugh is not someone who comes to the table with some advanced degree. Hes not someone who, who comes and says, i am going to lecture you on this. He comes to it is somebody who came up through music radio. Understands the power of entertainment and again fuses it with information and doesnt apologize for what he believes in and says to people who are listening. Yeah, you are allowed to believe this. You are allowed to be a conservative. Theres nothing wrong with it. You ought not apologize. For it in limbo, never apologized. Americas not ready to elect a good guy kissing his house was on the debate stage. President , not when he was homophobic. Xenophobic massage in this statement, not even when his ponder tree was poisonous. Major if one right measure prostitute, she wants to be paid them 2nd and rather than offending his listeners, that rabid rhetoric is what many tuned into bloom or says people listen to the radio for 3 things, entertainment, entertainment, entertainment, freedom is killed off by people claiming that the greater good or the general will or the betterment of the community. Great wires, speech patrol, i think one of the biggest problems in conservative media is that the host see themselves as, as entertainers. They wake up in the morning and the question driving them is how can, upon the best show today that i possibly cant. And the audience doesnt them that way the audience sees them as a factual, rigorous like new source. Ah, and therein lies doing all to radio hosts out to entertain, inform, or inflame aspects. And can the listeners even tell the difference . Look, we have no way the man can barely speak and think. We have a number to who has the mind of a 3rd grader herself. Shani perkins is an advertising, but she works part time as a lift driver, spending only in her car listening to the radio. The fairly nice so what do you get from the radio . Is it, is it that you get and the payment or is it that youre getting your new . Yes, its both, but i think what i, what i do in particular is that im deciding based on other sources, how much of what theyre saying is factual. And how much is their opinion . Think you have to have a healthy dose of skepticism to understand because everybody has an agenda. Im just afraid that people in general dont understand that. Yeah. And into radio that that line between fact and opinion between journalism and entertainment. Its very blurred. Right . Yes. Its definitely easier just to go with whatever glen backs or, you know, rush limbaugh, this is easier, right . Because youre so compelling. If you can look at it like its entertainment and get pieces, nuggets of information that are valuable to you, that i think thats to help the way to consume any media right now. Talk radio show, host, hide behind the idea that they are entertainers because they are. But theyre influential. Entertainers, if you set out to deceive, then youre hiding behind entertainment in a way that doesnt hold water in my book. But if you are entertaining, but you are telling the truth, then thats okay. But, but this is a problem, right . Because for the listener, are they able to make that distinction for the people who talk radio is their main source of news . How problematic is that . Thats a problem with the, with the listener. If they have talk radio as their main source of news, thats not talk radios fault, people have to understand how to consume media. I consider that to be as much the publics responsibility as it is the, the host or the politician. Ah, what is the public are actually being told that what the hearing is news . What if its right there in the brand and when the host signs off, jeff gets news radio w r p a. You get your news from jeff . Yeah, i get my new from jack. You know, he keeps me in the loop, so you really trust him. You dont trust them. Yeah. And then he helped a lot of folks you didnt know what they were as well as a kid in the national front. I think he is now educated those and bringing it to their kitchen table. America down for a very divisive time. At the moment. Youve got the major part of an issue. All you gotta do portion, right. Youve got gun control, youve got trumps, stolen election narrative, youve got immigration like so many things. Do you think that when jeff kept talked about these kinds of things, it makes you think not only doesnt make you think it makes you believe. I think that folks who maybe at one time didnt necessarily believe that it was as bad as it appear. Now they do understand that its important that they get out, they vote and i think that more and more people are doing that these things because talk radio. So does jeff influence how you think about the well, little issues, how you vote, or without a doubt, without a doubt, there you have it, the power of talk radio, me. But when i put that to jeff cats, he said what he opposed is opinion, not advice, but its up to the listener to understand the difference. However subtle, it may be got on tell people how to vote. I do share with people how i think and how im boating. And if they choose to agree they choose to agree radio and talk radio is particular is an art warm and its an entertainment beast. Means to deliver information the art form that is conservative. Talk radio in america. Ah, well, you and i have the chance news all over again tomorrow, starting a tree jackets use radio, w r b. 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